ADV 420 Final Presentation
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How E*Trade investing in millennials will improve its Tobin's Q. A project for New Media Driver's License
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ADV 420 Final Presentation
- 1. E*Trade and Millennials Kelsey Dyer
- 2. Who is E*Trade? ● Online self-brokerage stock corporation, founded in 1982 ● Investors are self-directed and can buy/sell bonds, stocks, etc. via electronic trading platforms or by telephone ● Current Tobin’s Q of 0.14
- 3. Who are Millennials? ● Born between the early 1980s and early 2000s ● Considered to be confident, self-expressive, tolerant and the most open to change ● On track to be the highest educated generation of all time ● The “Me Generation”
- 4. Millennials and Their Money: A Love Story ● Only 13% of millennials prefer to invest ● The recession has ended, but the mindset hasn’t ● Now is the perfect time to buy
- 5. How to Bring Them Together ● On average, millennials spend 18 hours a day consuming media ○ 71% state social media as a “top priority” ● They trust content created by their peers 40% more than traditional ads ● Involve real life millennial E*Trade members to create a relationship built on trust
- 8. Outcome of Campaign ● Raise Tobin’s Q from 0.14 to 0.25 by end of 2016-2017 fiscal year ● Lower perceived risk of investment ● Begin to set millennials up for a comfortable retirement
- 10. In Conclusion