Introducing our solution to the knowing-doing gap in managing our finances: the KAB model. The 3 basic agendas of a meaningful education are: enlightenment, empowerment, and responsibility. We demonstrate the experience we have designed to meaningfully educate children to earn, save, spend, invest and give. --------------------- PLAYMOOLAH: PlayMoolah enables young people to afford the life of their dreams by developing a positive relationship to money. We design and deliver educational, digital, and community experiences that activate responsible decisions through cultivating daily practices. The team is known for their innovative methods and award-winning products which combine behavioral research with the power of play.

1. Leading in uncertain times: Turning
Challenges into Opportunities !
Accenture // Jan 31st 2013
Welcome!

2. SAN FRANCISCO

4. A good decision is based on knowledge
and not on numbers - Plato

5. Knowing doing gap in money
management
Financial capability requires both financial
education and access to financial products &
services - Johnson and Sherraden.

6. Parents don’t know
where to begin
Only 32% of American
parents talk to their children
regularly about personal
finance. !
!
Only 13% of Asian parents
said their kids had adequate
money management skills.

7. The Vision - Our Envisioned Future
Financial empowerment for the world
(beginning with kids)
Money
for
Kids
Trusted by
families
Effective!
Fun for kids

8. Digital Natives In Our New World

9. The KAB Model
!
Knowledge!
To Enlighten
Mental models, facts,
strategies, skills, beliefs
!
Attitude
To Empower
!
Confidence, motivation, values
& growth mindset
!
Behavior !
To be Responsible
Making real choices !
and decisions
Bridging the knowledge-doing gap through the 3 basic agendas of a meaningful
education: enlightenment, empowerment, and responsibility
We design fun and engaging
learning experiences!
(e.g. stories, games)
We encourage parent and
teacher involvement for
role-modeling and guidance
We build an ecosystem of
partners that help children!
take real action
*Empowerment
is
the
process
of
increasing
the
capacity
of
individuals
or
groups
to
make
choices
and
to
transform
those
choices
into
desired
ac;ons
and
outcomes

10. iPad
Ages 4-6
Online Virtual World
Ages 6-12
Mobile + Social
Ages 12 and up
A complete youth engagement solution

11. The PlayMoolah World

12. Save | Earn | Give | Spend | Invest

13. Parent’s Dashboard

14. MOOLAH IT

18. www.playmoolah.com
Audrey Tan!
T: @audreytan
E: audrey@playmoolah.com