The document discusses podcasting and provides advice for businesses considering creating podcasts. It defines a podcast as an audio file, like an MP3, that can be listened to on devices like MP3 players, smartphones, tablets, and computers. It notes that the process of creating a podcast will depend on the technology and distribution method used. The document recommends that businesses focus on creating targeted, meaningful content between 20-60 minutes long and use podcasts to drive inquiries, increase email lists, complement blogging strategy, and educate audiences. It concludes by introducing the agency that created the resource and how to contact them.

1. What is Podcasting?
Is creating audio right for your
business?
Social Media Education, Training & Support
www.mysocialintelligence.com

2. A ‘podcast’, as a basic definition, is an audio
file (mp3) that people listen to via their mp3
player (iPod or similar); smartphone; tablet or
computer.
What is podcasting?
@ 2015 Social Intelligence Limited

3. What is the benefit of creating podcasts?
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4. How do you create a podcast?
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The process is different for everyone and will highly
depend on the technology you wish to use and
the route you want to take in terms of managing
how people subscribe to your podcasts.

5. Advice for the podcasting route ….
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1. Think: targeted, meaningful content
2. Time : 20mins / 30mins / 1hr long
3. Translate listeners into customers

6. Blending Podcast With Digital Planning
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How does it:
•drive enquiries?
•increase your email list?
•blend with your blogging strategy?
•educate your audience on subjects close to
their hearts?

7. Thanks for watching the quick share of this post...
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Want to read the full blog post with all our
guidance?
You can read it here:
The Social Intelligence Blog
Meet the author:
Shelley Röstlund

8. Who Are We? Connect with us
@ 2015 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
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