adtech SF 2012 Startup spotlight data and targeting mix_rank
1. Startup Spotlight:
Data & Targeting
Ilya Lichtenstein, Cofounder
www.MixRank.com
ilya@mixrank.com
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2. What is MixRank?
• Competitive intelligence and media
planning tool
• Leverages the power of BIG DATA for
media buying
• Algorithmically identifies the most
successful creative and targeting in any
market
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3. How MixRank Helps Brands
• Identify competitors’ most effective creatives
and split test winners in real time.
• Find relevant placements and audiences that
are most receptive to your message.
• Eliminate waste and poorly targeted
impressions
• Scale campaigns FAST and get results
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11. Clients
Over 6,000 Advertisers and Ad Networks
are Using MixRank
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12. MixRank Results
Education Advertiser
• 24% Decrease in eCPC
• 37% Decrease in CPA
• Same traffic volume converting better at
a lower cost
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13. MixRank Results
Insurance Advertiser
• 220% Increase in Traffic
• 33% Increase in CTR
• Continued campaign growth
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14. The FUTURE of Display
• Metrics, not just branding
• Predictive modeling on historical ad data
• A new targeting and optimization layer
• The agency will be automated.
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15. Contact Us
Web: http://www.mixrank.com
Email: ilya@mixrank.com
Twitter: @MixRank
Visit us at the Innovation Alley!
Thursday, March 29, 12
