adtech SF 2012: Measuring Digital ROI by Rachelle Considine

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adtech SF 2012: Measuring Digital ROI by Rachelle Considine

  1. 1. Measuring DigitalROIRachelle ConsidineChief Operating OfficerFuture US
  2. 2. Evolving Digital Landscape
  3. 3. Pressure to Perform
  4. 4. Pressure to Perform
  5. 5. Pressure to Perform
  6. 6. Surviving the Changes
  7. 7. Surviving the Changes
  8. 8. Future’s Solutionü  Always answer the ‘SO WHAT’ ü  PROVE THE POWER of the media campaign
  9. 9. Future’s Solution
  10. 10. Future’s Solution
  11. 11. Case Study: Skyrim Food Truck
  12. 12. Case Study: Skyrim Food Truck
  13. 13. Case Study: Skyrim Food Truck
  14. 14. Case Study: Skyrim Food Truck
  15. 15. Case Study: Skyrim Food Truck
  16. 16. Case Study: Skyrim Food Truck
  17. 17. Case Study: Skyrim Food Truck
  18. 18. Case Study: Skyrim Food Truck
  19. 19. Case Study: Skyrim Food Truck
  20. 20. Case Study: Skyrim Food Truck
  21. 21. Case Study: Skyrim Food Truck
  22. 22. Case Study: Skyrim Food Truck 92% favorable mentions
  23. 23. Case Study: Skyrim Food Truck20.8total impressions million 6.4 impressions social media million

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