1. Equilibria
Strategic Services
THE SOLUTION
Building an ecosystem means managing a delicate balance of stakeholders.
By analyzing distribution channels and stakeholder needs, go-to-market becomes clear: we can solve tougher
pain points for more stakeholders by launching in the corporate market.
• Bay Area start-up
• 6-month engagement
• On-site strategic planning with Founder
• Collaboration with UI/UX prototype teams
• Produced business plans, sales collateral, and
website copy, refining value proposition iteratively
Case Study
THE CHALLENGE
What’s our best go-to-market strategy?
We know we want to build an interactive, online
product for young engineers. Should we sell it to
schools? To employers of recent graduates? Both?
© 2016 Equilibria Strategic Services, LLC