The document discusses the concept of Web 2.0, highlighting its meaning as 'the web as a platform' and its varying interpretations among users. It outlines the migration from Web 1.0 to Web 2.0, emphasizing innovative approaches like service mash-ups and community-generated content. The focus is on leveraging Web 2.0 to enhance e-commerce through technology and collaboration at the University of Hong Kong.

1. Adopting Web 2.0 in Business World
Thomas Lee
Chief Technology Officer
Center for E-Commerce Infrastructure Development
The University of Hong Kong

2. What Web 2.0 means
“the Web as platform”
Tim O’Reilly
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3. What Web 2.0 means
“MSN Messenger” “web services” “data driven”
“del.icio.us”
“RSS”
“the Web as platform” “Podcast”
“architecture of participation” “Gmail” “folksonomy”
“Wikipedia” “XHTML” “Yahoo Mail” “Flickr”
“interactivity” “social networking” “ATOM”
“long tail”
“Skype” “rich application” “Blogger”
“web syndication” “mash-up” “democracy”
“AJAX” “Google Documents” “Google Maps”
“YouTube” 3

4. What Web 2.0 means
“Given the lack of set standards as to what
‘Web 2.0’ actually means, implies, or
requires, the term can mean radically
different things to different people.”
from Wikipedia
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5. What Web 2.0 means to me
“Any innovative use of the Web to expand
your outreach.”
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6. Blogging
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7. Web 1.0 Web 2.0
Graphic design Usability
Navigation Distribution
Information provision Service provision
Content publishing Content generation
Number of visits Community base
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8. Web 1.0 Web 2.0
Provider centric Consumer centric
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9. Migrating to Web 2.0
Service mash-up
(Web API)
Interactive applications
Web re-architecting efforts
(AJAX)
Data driven architecture
(Static HTML data driven microformats)
Community generated contents
(e.g. Wikipedia, Flickr)
New media
(RSS/ATOM feeds, podcast, blogging)
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10. 10

11. 11

12. Our research on Web 2.0
Extending Web 2.0 to deliver
e-commerce services
awarded with government innovation and technology fund
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13. Asynchronous Javascript and
XML (AJAX)
HTML + Javascript
XML data
XML data XMLHTTPRequest
handler
handler
form submit
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14. Model driven AJAX
AJAX
data
model
HTML + Javascript
XML data
XML data XMLHTTPRequest
handler
handler
form submit
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15. AJAX Data Model
Server-side handler Javascript + HTML
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16. Feed authentication
Aggregated feed
Feed provider
Unauthenticated /
Unsigned
Feed
items
Feed provider
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17. Feed authorization
inetOrgPerson
Public / Unencrypted
Feed
items
inetOrgPerson
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18. To sum up
Why Web 2.0? (corporate strategy)
Customer satisfaction
Community building
Service innovation
How Web 2.0?
Step-by-step adoption
Short-term: new media
Long-term: service mashup (requiring web re-architecting)
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19. An R&D center under Faculty of Engineering,
University of Hong Kong
To create an infrastructure and environment that allows
e-commerce to pervade large and small businesses
through technology innovation, industry
collaboration, and knowledge cultivation.
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20. Thank you
ytlee@cecid.hku.hk
http://www.cecid.hku.hk