The document summarizes research on member retention in health clubs. It finds that retention rates are higher for members who receive a longer induction program including support sessions, are spoken to by staff during visits, and visit the club more frequently in the first months of membership. Providing personalized attention to members through interactions can significantly reduce attrition rates and increase the likelihood they will continue visiting the club.
Making a real difference to retention norman barrett, hugh mc caw, nick prideiof_events
The document summarizes research on donor stewardship and an organization's experience implementing a multi-channel stewardship program over 5 years. Key points include: stewardship led to a 49.7% retention rate for committed donors after 60 months; attrition rates decreased from 1.6% to 1.1% over 3 years; thank you notes increased gift aid signups and reactivation rates; and the organization's stewardship efforts generated an additional £3.38 million in income including gift aid. Proper stewardship is presented as an important way for non-profits to retain donors and increase funding over time.
The document describes a reseller license program for BossVenture.com that allows individuals to earn money through passive income from daily sales incentives on purchases of "Peek Credits" as well as active income from bonuses on new recruits and their purchases. Resellers can maximize their earnings through repurchasing Peek Credits over multiple periods of 90 days each to accumulate ongoing daily sales incentives and recruit new members to earn bonuses from their activities.
The document outlines an incentive program for TIENS sales distributors in 2012. It provides details on various rewards and qualifications for reaching different consistency and recruitment goals over monthly and 6-month periods. Rewards include product vouchers, cash bonuses, laptops, phones and participation in conferences. The final section encourages distributors to set an example by using products, sharing information, helping their team grow, working on duplication, and participating in events to see, meet, motivate and learn.
Érick Lachapelle Presentation - Continental Divide? Canadian and US Views on ...Sustainable Prosperity
This document summarizes the findings of a national survey on Canadian public opinion regarding climate change and climate policy. Some key findings include:
- 80% of Canadians believe there is solid evidence of warming global temperatures over the last 40 years, with over half seeing global warming as a very serious problem.
- The top three reasons cited for beliefs in climate change were warmer temperatures, changing weather patterns, and melting glaciers.
- Belief in global warming varies by political party identification, with over 80% of Liberals, NDP supporters, and Greens believing temperatures are rising compared to 64% of Conservatives.
UDL in Literature Instruction and Progress Monitoring: Raising Middle School ...CAST
This document discusses a study that compared the effectiveness of online progress monitoring using the Strategic Reader program versus offline progress monitoring on middle school students' reading comprehension scores. The study found that students using the online program had greater increases in test scores, especially students with disabilities. Teachers also viewed student data, designed interventions, and modified student supports more when using the online program compared to offline. The discussion suggests that reducing barriers to progress monitoring through technology can help improve student outcomes.
OHE hosted a Lunchtime Seminar that examined both the approach and the results of research to date. OHE's Koonal Shah presented his research, which was critiqued by Dr Rachel Baker of Glasgow Caledonian University. Both presentations are included in this file.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
Making a real difference to retention norman barrett, hugh mc caw, nick prideiof_events
The document summarizes research on donor stewardship and an organization's experience implementing a multi-channel stewardship program over 5 years. Key points include: stewardship led to a 49.7% retention rate for committed donors after 60 months; attrition rates decreased from 1.6% to 1.1% over 3 years; thank you notes increased gift aid signups and reactivation rates; and the organization's stewardship efforts generated an additional £3.38 million in income including gift aid. Proper stewardship is presented as an important way for non-profits to retain donors and increase funding over time.
The document describes a reseller license program for BossVenture.com that allows individuals to earn money through passive income from daily sales incentives on purchases of "Peek Credits" as well as active income from bonuses on new recruits and their purchases. Resellers can maximize their earnings through repurchasing Peek Credits over multiple periods of 90 days each to accumulate ongoing daily sales incentives and recruit new members to earn bonuses from their activities.
The document outlines an incentive program for TIENS sales distributors in 2012. It provides details on various rewards and qualifications for reaching different consistency and recruitment goals over monthly and 6-month periods. Rewards include product vouchers, cash bonuses, laptops, phones and participation in conferences. The final section encourages distributors to set an example by using products, sharing information, helping their team grow, working on duplication, and participating in events to see, meet, motivate and learn.
Érick Lachapelle Presentation - Continental Divide? Canadian and US Views on ...Sustainable Prosperity
This document summarizes the findings of a national survey on Canadian public opinion regarding climate change and climate policy. Some key findings include:
- 80% of Canadians believe there is solid evidence of warming global temperatures over the last 40 years, with over half seeing global warming as a very serious problem.
- The top three reasons cited for beliefs in climate change were warmer temperatures, changing weather patterns, and melting glaciers.
- Belief in global warming varies by political party identification, with over 80% of Liberals, NDP supporters, and Greens believing temperatures are rising compared to 64% of Conservatives.
UDL in Literature Instruction and Progress Monitoring: Raising Middle School ...CAST
This document discusses a study that compared the effectiveness of online progress monitoring using the Strategic Reader program versus offline progress monitoring on middle school students' reading comprehension scores. The study found that students using the online program had greater increases in test scores, especially students with disabilities. Teachers also viewed student data, designed interventions, and modified student supports more when using the online program compared to offline. The discussion suggests that reducing barriers to progress monitoring through technology can help improve student outcomes.
OHE hosted a Lunchtime Seminar that examined both the approach and the results of research to date. OHE's Koonal Shah presented his research, which was critiqued by Dr Rachel Baker of Glasgow Caledonian University. Both presentations are included in this file.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
The document outlines new investment packages called ADS (Automatic Dividend System) packages that will be launched on October 1st, 2012. It describes three new ADS packages - ADS3 with a capital requirement of €3,000, ADS8 with €8,000 capital, and ADS100 requiring €100,000 capital. Each package accrues daily and weekly compound interest over 50, 70, or 88 weeks respectively. It also outlines new Group Pool Derivative investment options of GPD100, GPD500, and GPD1000, which pay out returns of 10-33%, 12-35%, and 15-40% respectively over a 24 month subscription period.
The hospital had previously contracted an outside service to handle physician assistant (PAT) billing but was not recovering costs. PAT Services was asked to review the PAT practice and make suggestions. PAT Services was then asked to manage the physician and provide billing services. By retraining the physician in documentation and billing codes, and conducting chart audits, PAT Services increased the hospital's annual PAT collections from $142,502 to $289,584, transforming the department from a cost center to a revenue generator.
MET vs TAU in 4 large multisite RCTs found:
1) No main effect on retention or substance use for outpatient treatment.
2) One study found a small effect on early retention but not substance use.
3) Studies of pregnant drug users and Spanish speakers also found no main effects of MET vs TAU.
The findings suggest MET may not produce meaningful improvements over TAU in typical substance abuse treatment settings based on these high quality trials.
A financial GPS to find the quickest route to ZERO debt, Presented by Serena ...Serena Rinaldi Lambiase
A financial GPS to find the quickest route to zero debt; Software program that guides you to pay off your morgage and ALL debts faster by using interest cancellation methods; NO LOANS necessary
The document discusses ways for homeowners to reduce their home loan interest payments through extra payments, prepayments, and refinancing. It provides examples showing that homeowners could end up paying 2.16 times their original loan amount in interest over the full 30-year term due to interest accumulation. However, strategies like making extra monthly payments, lump sum prepayments, or refinancing can significantly reduce total interest costs and help pay off the loan faster.
Zurich Life Investment Principles document makes the following key points in 3 sentences:
1) Relying solely on Mandatory Provident Fund benefits for retirement may not provide sufficient income, as contributions starting at age 25 only provide 4 years' worth of income, age 40 provides 2.5 years, and age 55 provides 1 year.
2) Long-term investments of $2,000 per month can significantly grow over 30 years, with returns of 3% yielding over $1 million, 6% over $1.9 million, and 9% over $3.4 million.
3) Beginning investments earlier through dollar cost averaging reduces risk by purchasing more shares when prices are low and fewer
QNET is a multi-level marketing company founded in 1998 that operates in over 160 countries, generates $4.8 billion in revenue, and has over 7.5 million customers. It markets a variety of products and services including commemorative coins and sponsors numerous sports teams and events. While it has experienced significant growth, some have doubts about its business model and long term viability.
Money Basics Diversification Risk Cost of Waiting.pdfAl Bruce
The document compares the impact of starting retirement savings at different ages. It shows that Individual A, who started contributing $5,000 annually at age 22, ended up with $222,095 at age 41 after contributing for 6 years. Individual B, who waited until age 28 to start contributing the same annual amount, only ended up with $181,398 at age 41 despite contributing for 14 years. The total difference in growth between the two individuals after 20 years was $80,697, even though Individual B contributed $40,000 more over that time period. This illustrates the major benefits of starting retirement savings earlier.
Increase club traffic and convert more guests into members using Les Mills proven strategy for creating powerful Group Fitness events. Includes tutorials on event setup, staff training, and goal setting.
The document discusses the secrets of successful fitness facilities. It argues that member motivation and results are key factors. Facilities should focus on increasing member attendance through motivation. Group exercise programs are very effective at motivating members and increasing attendance. Les Mills group exercise programs are highlighted as particularly effective due to their scientifically designed workouts, constant updates, and ability to create a social and motivating environment for members. The document recommends that facilities partner with Les Mills to access high-quality group exercise programs that will strengthen their business through increased member motivation, retention, and attendance.
Les Mills is a fitness company that aims to touch 100 million people per week through group exercise classes. They provide fitness programs in various venues like gyms, schools, and workplaces. Their goal is to create a fitter planet by preventing health issues caused by inactivity and obesity. They also want to transform more people into falling in love with fitness. Les Mills has redefined people's relationships with their bodies and helped millions fall in love with fitness around the world. Their ambition is to become a billion dollar company by 2020 and have 100 million people experiencing a Les Mills workout each week.
The document discusses Les Mills group fitness classes and the benefits they provide for facilities and members. Millions of people in over 13,000 facilities in 75 countries participate in Les Mills classes each week, experiencing pure exhilaration and bringing their friends. The classes inspire loyalty and a sense of belonging in members. Les Mills offers a proven system for facilities to engage new and current members, attract and retain great staff, and ensure classes are consistent, dynamic, engaging and responsible.
Les Mills - People, Performance, Profit, Proven,Fitmarc
The document promotes the Les Mills group fitness system and programs. It highlights that Les Mills classes are offered in over 13,000 clubs in 75+ countries and are enjoyed by millions of people each week. The classes are high-energy and help people feel incredible. The system also provides business benefits for clubs by increasing member loyalty, attracting new members, and providing effective solutions to common club challenges.
Using Technology To Improve Membership Sales & RetentionFitmarc
Bryan O'Rourke presented on using technology to improve membership sales and retention at IHRSA 2011 in San Francisco. He discussed key consumer and technology trends, challenges facing fitness facilities, and emerging solutions. Some of the trends he covered included consumers' increasing focus on experiences over ownership, the growth of mobile health apps, and the importance of location-based services and social engagement. He emphasized adapting to shifts in consumer behavior and expectations around authenticity, value and connection.
Rapid Radical Change - Technologies Impact on Fitness & WellnessFitmarc
1. The document discusses how technology is increasingly impacting the fitness and wellness industry. It notes that technology is developing exponentially, enabling greater connectivity, content delivery, and data collection.
2. Culture is also shifting due to factors like diversity, information ubiquity, and people seeking authentic experiences. Customers now have more power as "prosumers" who access and create information.
3. Institutions are struggling to keep up with this rapid change and must embrace strategies like collaboration, transparency, and customer-centricity. The implications for the fitness industry include new business models, partnerships, and a focus on engagement and outcomes over expensive equipment.
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The document discusses leveraging technology and social media to improve military community wellness and quality of life. It notes key technology trends like increasing computing power, mobility, and cloud computing. It also discusses social media trends and how platforms empower users. The document argues that initiatives to impact wellness currently lack engagement, incentives, and accountability, and that a merger of technologies including social media could create new solutions to address these challenges.
The document discusses key trends in the fitness industry driven by changes in demographics, globalization, and technology. Some of the major technology trends discussed are the growth of online retail and e-commerce, increasing integration of technology into daily life through smaller and more powerful devices, rising mobile internet usage, and advances like cloud computing. The document suggests these trends will require new business models in the fitness industry that leverage digital technologies and meld physical and digital experiences to better engage customers. Innovation will be needed for companies to adapt and create new value in response to ongoing disruption from technological changes.
The annual shareholder's meeting document summarized the following key points in 3 sentences:
The document outlined the agenda for Life Time Fitness' annual shareholder's meeting, including a formal business meeting to elect directors and ratify auditors. It also provided summaries of management presentations on the company's 2009 performance, 2010 goals to improve sales and reduce member attrition, and maintaining a strong financial position. The meeting concluded with a question and answer session for shareholders.
Impact Of Technology On Fitness Industry - IHRSA 2010Fitmarc
This document discusses technological innovation and its impact on the fitness and wellness industry. It predicts that empowered consumers will drive changes in business models. Key trends discussed include increased mobility, connectivity, intelligence and cloud computing. These trends will merge the physical and digital worlds and enable new products, services and business models centered around the customer. Innovation will be needed to reinvent processes, sustain solutions and deliver value through experience co-creation rather than traditional marketing approaches. Technological change is accelerating and those who cannot change risk failure in this evolving landscape.
How The Fitness Industry Is Changing And What To Do About ItFitmarc
The fitness industry is undergoing significant changes driven by shifting consumer demographics, new technologies, and increased competition. Consumers are more focused on value and alternative fitness options are emerging. The core economics of health clubs are also changing, as development and operating costs rise while average membership dues remain flat. This has led to a bifurcation of the market between high-end and budget fitness options. To evaluate their competitive position, health clubs should conduct a SWOT analysis to understand their internal capabilities and resources as well as external opportunities and threats in the changing market.
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The document outlines new investment packages called ADS (Automatic Dividend System) packages that will be launched on October 1st, 2012. It describes three new ADS packages - ADS3 with a capital requirement of €3,000, ADS8 with €8,000 capital, and ADS100 requiring €100,000 capital. Each package accrues daily and weekly compound interest over 50, 70, or 88 weeks respectively. It also outlines new Group Pool Derivative investment options of GPD100, GPD500, and GPD1000, which pay out returns of 10-33%, 12-35%, and 15-40% respectively over a 24 month subscription period.
The hospital had previously contracted an outside service to handle physician assistant (PAT) billing but was not recovering costs. PAT Services was asked to review the PAT practice and make suggestions. PAT Services was then asked to manage the physician and provide billing services. By retraining the physician in documentation and billing codes, and conducting chart audits, PAT Services increased the hospital's annual PAT collections from $142,502 to $289,584, transforming the department from a cost center to a revenue generator.
MET vs TAU in 4 large multisite RCTs found:
1) No main effect on retention or substance use for outpatient treatment.
2) One study found a small effect on early retention but not substance use.
3) Studies of pregnant drug users and Spanish speakers also found no main effects of MET vs TAU.
The findings suggest MET may not produce meaningful improvements over TAU in typical substance abuse treatment settings based on these high quality trials.
A financial GPS to find the quickest route to ZERO debt, Presented by Serena ...Serena Rinaldi Lambiase
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The document discusses ways for homeowners to reduce their home loan interest payments through extra payments, prepayments, and refinancing. It provides examples showing that homeowners could end up paying 2.16 times their original loan amount in interest over the full 30-year term due to interest accumulation. However, strategies like making extra monthly payments, lump sum prepayments, or refinancing can significantly reduce total interest costs and help pay off the loan faster.
Zurich Life Investment Principles document makes the following key points in 3 sentences:
1) Relying solely on Mandatory Provident Fund benefits for retirement may not provide sufficient income, as contributions starting at age 25 only provide 4 years' worth of income, age 40 provides 2.5 years, and age 55 provides 1 year.
2) Long-term investments of $2,000 per month can significantly grow over 30 years, with returns of 3% yielding over $1 million, 6% over $1.9 million, and 9% over $3.4 million.
3) Beginning investments earlier through dollar cost averaging reduces risk by purchasing more shares when prices are low and fewer
QNET is a multi-level marketing company founded in 1998 that operates in over 160 countries, generates $4.8 billion in revenue, and has over 7.5 million customers. It markets a variety of products and services including commemorative coins and sponsors numerous sports teams and events. While it has experienced significant growth, some have doubts about its business model and long term viability.
Money Basics Diversification Risk Cost of Waiting.pdfAl Bruce
The document compares the impact of starting retirement savings at different ages. It shows that Individual A, who started contributing $5,000 annually at age 22, ended up with $222,095 at age 41 after contributing for 6 years. Individual B, who waited until age 28 to start contributing the same annual amount, only ended up with $181,398 at age 41 despite contributing for 14 years. The total difference in growth between the two individuals after 20 years was $80,697, even though Individual B contributed $40,000 more over that time period. This illustrates the major benefits of starting retirement savings earlier.
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Increase club traffic and convert more guests into members using Les Mills proven strategy for creating powerful Group Fitness events. Includes tutorials on event setup, staff training, and goal setting.
The document discusses the secrets of successful fitness facilities. It argues that member motivation and results are key factors. Facilities should focus on increasing member attendance through motivation. Group exercise programs are very effective at motivating members and increasing attendance. Les Mills group exercise programs are highlighted as particularly effective due to their scientifically designed workouts, constant updates, and ability to create a social and motivating environment for members. The document recommends that facilities partner with Les Mills to access high-quality group exercise programs that will strengthen their business through increased member motivation, retention, and attendance.
Les Mills is a fitness company that aims to touch 100 million people per week through group exercise classes. They provide fitness programs in various venues like gyms, schools, and workplaces. Their goal is to create a fitter planet by preventing health issues caused by inactivity and obesity. They also want to transform more people into falling in love with fitness. Les Mills has redefined people's relationships with their bodies and helped millions fall in love with fitness around the world. Their ambition is to become a billion dollar company by 2020 and have 100 million people experiencing a Les Mills workout each week.
The document discusses Les Mills group fitness classes and the benefits they provide for facilities and members. Millions of people in over 13,000 facilities in 75 countries participate in Les Mills classes each week, experiencing pure exhilaration and bringing their friends. The classes inspire loyalty and a sense of belonging in members. Les Mills offers a proven system for facilities to engage new and current members, attract and retain great staff, and ensure classes are consistent, dynamic, engaging and responsible.
Les Mills - People, Performance, Profit, Proven,Fitmarc
The document promotes the Les Mills group fitness system and programs. It highlights that Les Mills classes are offered in over 13,000 clubs in 75+ countries and are enjoyed by millions of people each week. The classes are high-energy and help people feel incredible. The system also provides business benefits for clubs by increasing member loyalty, attracting new members, and providing effective solutions to common club challenges.
Using Technology To Improve Membership Sales & RetentionFitmarc
Bryan O'Rourke presented on using technology to improve membership sales and retention at IHRSA 2011 in San Francisco. He discussed key consumer and technology trends, challenges facing fitness facilities, and emerging solutions. Some of the trends he covered included consumers' increasing focus on experiences over ownership, the growth of mobile health apps, and the importance of location-based services and social engagement. He emphasized adapting to shifts in consumer behavior and expectations around authenticity, value and connection.
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1. The document discusses how technology is increasingly impacting the fitness and wellness industry. It notes that technology is developing exponentially, enabling greater connectivity, content delivery, and data collection.
2. Culture is also shifting due to factors like diversity, information ubiquity, and people seeking authentic experiences. Customers now have more power as "prosumers" who access and create information.
3. Institutions are struggling to keep up with this rapid change and must embrace strategies like collaboration, transparency, and customer-centricity. The implications for the fitness industry include new business models, partnerships, and a focus on engagement and outcomes over expensive equipment.
Leveraging Technology & Social Media to Impact Military Community Wellness & ...Fitmarc
The document discusses leveraging technology and social media to improve military community wellness and quality of life. It notes key technology trends like increasing computing power, mobility, and cloud computing. It also discusses social media trends and how platforms empower users. The document argues that initiatives to impact wellness currently lack engagement, incentives, and accountability, and that a merger of technologies including social media could create new solutions to address these challenges.
The document discusses key trends in the fitness industry driven by changes in demographics, globalization, and technology. Some of the major technology trends discussed are the growth of online retail and e-commerce, increasing integration of technology into daily life through smaller and more powerful devices, rising mobile internet usage, and advances like cloud computing. The document suggests these trends will require new business models in the fitness industry that leverage digital technologies and meld physical and digital experiences to better engage customers. Innovation will be needed for companies to adapt and create new value in response to ongoing disruption from technological changes.
The annual shareholder's meeting document summarized the following key points in 3 sentences:
The document outlined the agenda for Life Time Fitness' annual shareholder's meeting, including a formal business meeting to elect directors and ratify auditors. It also provided summaries of management presentations on the company's 2009 performance, 2010 goals to improve sales and reduce member attrition, and maintaining a strong financial position. The meeting concluded with a question and answer session for shareholders.
Impact Of Technology On Fitness Industry - IHRSA 2010Fitmarc
This document discusses technological innovation and its impact on the fitness and wellness industry. It predicts that empowered consumers will drive changes in business models. Key trends discussed include increased mobility, connectivity, intelligence and cloud computing. These trends will merge the physical and digital worlds and enable new products, services and business models centered around the customer. Innovation will be needed to reinvent processes, sustain solutions and deliver value through experience co-creation rather than traditional marketing approaches. Technological change is accelerating and those who cannot change risk failure in this evolving landscape.
How The Fitness Industry Is Changing And What To Do About ItFitmarc
The fitness industry is undergoing significant changes driven by shifting consumer demographics, new technologies, and increased competition. Consumers are more focused on value and alternative fitness options are emerging. The core economics of health clubs are also changing, as development and operating costs rise while average membership dues remain flat. This has led to a bifurcation of the market between high-end and budget fitness options. To evaluate their competitive position, health clubs should conduct a SWOT analysis to understand their internal capabilities and resources as well as external opportunities and threats in the changing market.
The document discusses 3 major challenges facing fitness facilities: 1) increased competition, 2) difficulty recruiting and developing quality staff, and 3) limited resources. It proposes that Les Mills programs can help facilities overcome these challenges by providing an experience-oriented solution that differentiates facilities, targets specific customer groups, and includes proven marketing support, resources, training tools, and a career path for staff development.
This document discusses how organizations will need to adapt to succeed in a new era defined by rapid change, collaboration over command and control structures, and where customers, employees and stakeholders have unprecedented power. It outlines 8 steps organizations should take: 1) develop a clear strategic plan and priorities, 2) differentiate your niche and brand, 3) be authentic and transparent, 4) use the right social media and technology platforms, 5) leverage the right expertise and resources, 6) build engaged networks, 7) provide valuable, relevant content like video, and 8) utilize smart analytics and engagement tools. The key is adopting this new paradigm and different ways of working to thrive in this new world where technology and culture are converging.
The document outlines 5 important technology trends for 2011:
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2. Growth of location-based mobile technologies enabling functionality anywhere.
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4. Rise of specialized, inexpensive app development across many domains.
5. Digitization of content and experiences through virtual representations.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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3. Dr Paul Bedford
20 years in the fitness industry
MSc Exercise and Health behaviour
MSc Social Science research
PhD Factors that effect retention in the
gym environment
4. Dr Paul Bedford
In the last 6 years
Spoken to nearly,
13,000 members (48 Sites)
10,000 Tennis Club members (28 sites)
I have had 86 gym inductions
Joined 11 clubs
In an attempt to understand what it is
like to be a member of a health club
5. What do we know so far?
• Contract length
• Contract type
• Gender
• Age
• Visit frequency in 1st 4 weeks
• Inductions, exercise programme, support
6. 2008 Retention report
01/01/2006 to 11/01/2007
293,527 member records
507 Clubs
259 Multi-site (11 operators)
248 Single-site operators.
7. 1. Retention rate
‘The proportion of members who remain a member
for any predetermined time period e.g., 3 months, 6
months, 12 months etc.’
2. Attrition rate
‘The number of members, per thousand, that cancel
per month’
3. Lifetime value
‘The average (median) length of membership or the
lifespan of a membership.’
8. Retention rate for members joining from January 2006
10 20 30 40 50 60 70 80 90 100
Proportion still members
65.8%
0
0 2 4 6 8 10 12 14 16 18 20 22 24
Months since joining
17. A randomised controlled trial of the effects
of interactions on membership retention:
Dr Paul Bedford
18. 60 minute standard
induction + 60 minute
support
60 minute
standard
induction
19. Monthly income based on a starting
membership of 1,000 paying $35.00 per month
No intervention
£40,000
Intervention
£35,000
£30,000
Total=$352,237
Total income
£25,000
£20,000
£15,000
£10,000
Total=$245,137
£5,000
£0
1 2 3 4 5 6 7 8 9 10 11 12
Months
20. Attrition Rate
Intervention group
60 minutes + 60 minutes support 24.3 per 1000 per month
Control group
60 minute standard induction 77.6 per 1000 per month
Difference of 53 per 1000 per month
24. Club X
Nearly two thirds of members (64%) report
either never or only rarely being spoken to
while working out. The proportion is higher
in older members, regular users and
perhaps more worryingly, new members.
25. Acknowledgement to Gym service rating
Area Acknowledgement Gym service rating
London 19% 4.8
M25 Ring 22% 5.2
West Midlands 38% 5.7
Yorkshire 20% 4.9
Greater Manchester 55% 6.1
Liverpool 9% 3.8
South Wales 22% 4.7
South East 28% 4.8
26. Spoken to per visit
Probability of a member reporting it likely they will still be using
the club in 6 months by frequency of gym staff communication
1
1
This means
60% less likely
0.9
0.8
Odds of being a club user
0.7
0.6
0.5
0.4
0.4
0.3 0.3
0.3
0.2
0.1
0
Every visit Occasionally Rarely Never
Frequency of gym staff communication
27. Average visit frequency pre and post interaction
Pre interaction people |
more more a ctive | more often
Post Interaction
28. The probability of making a visit next month
if fitness staff talk to you during a visit this
month compared to if they don’t.
1 Interaction 2-3 Interactions 4+ interactions
Probability of
visiting next 20% more 50% more 80% more
month when likely to likely to likely to
compared to no
interaction
visit visit visit
30. 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00
Proportion still members Retention by any interaction or not
0 2 4 6 8 10 12 14 16 18
Months since joining
inttot = 0 inttot = 1
31. Cancellation rate and median length of stay by interaction for members who made at least
one visit during the length of their membership
Cancellations per thousand Median length of
per month membership
No interactions 123.5 4.9
At least 1 39.9 14.5
interaction
32. Income from dues based on 1,000 members paying $35.00 per
month over 17 months
£35,000
No interaction
£30,000 At least 1 interaction
Income per period
£25,000
£20,000
£15,000
Total = $438,907
£10,000
£5,000
Total = $227,448
£0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Months since joined
33. Monthly risk of quitting by interaction
5
Risk of quitting (%)
1 2 0 3 4
0 2 4 6 8 10 12 14 16
Months since joining
inttot = 0 inttot = 1
34. 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00
Proportion still members Retention by any interaction or not
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32
Months since joining
inttot = 0 inttot = 1
35. Retention rate by interaction by month 10
Retention rate in visits
0 10 20 30 40 50 60 70 80 90 100
Proportion still members
0 2 4 6 8 10 12 14 16
Months since joining
inttot = 0 inttot = 1
36. Ratings of customer service (1-10*) by fitness staff communication and
gym usage (%)
<7 7 8 >8
Detractors Satisfied Satisfied Promoter
Fitness
communication
Never 21.56 23.75 48.75 5.94
Rarely 12.01 32.47 49.35 6.17
Occasionally 10.27 37.50 47.77 4.46
Every visit 11.54 12.31 50.77 25.38
Gym usage
1/week 19.05 36.19 37.14 7.62
2/week 11.89 21.62 56.76 9.73
3/week 14.37 28.87 48.59 8.17
37. Likelihood of recommending a friend (0-10) by fitness staff
communication and gym usage
<7 7 8 9 10
Frequency of
gym staff
communication
(%)
Every visit 5.43 12.40 31.78 10.85 39.53
Occasionally 12.05 13.39 44.20 13.84 16.52
Rarely 4.87 10.06 43.83 22.08 19.16
Never 13.04 18.63 26.40 13.98 27.95
Gym usage
1/week 8.57 28.57 36.19 5.71 20.95
2/week 14.05 8.65 39.46 16.22 21.62
3/week 7.88 12.94 36.29 17.72 25.18
38. • If you speak to members:
– They turn up more often
– They pay for longer
– They rate your customer service higher
– They are more likely to refer a friend