SlideShare a Scribd company logo
[object Object],[object Object],Fitness Facilities - 3 Key Challenges Saturday February 20, 2010  Fitmarc Spring Fest | Arlington, TX
3 Major Challenges Facing Fitness Facilities Today
1. Competition
How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
What Are You Good At ? Or Specialization Improves  Competitive Effectiveness
What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
Competition is NOT Just Other Facilities
2. Recruiting & Developing Quality People
Finding Quality People  Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
3. Limited Resources
How Can You Drive Sales Without Resources ?
Do More With Less - How ? Prioritize - Smart Choices
What is the ROI on This ? cost $6,000 :  lifetime 3 years :  inspired participants = 0
Where is the Budget for This ?
How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
[object Object],[object Object],Round Table Lunch Saturday February 20, 2010 1:45 p.m. Fitmarc Spring Fest | Arlington, TX

More Related Content

Similar to Fitness Facilities - 3 Key Challenges

BC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing WorkshopBC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing Workshop
BC Social Venture Partners
 
Intro to advo presentation - BC
Intro to advo presentation - BCIntro to advo presentation - BC
Intro to advo presentation - BC
Brian Conrad
 
5 top tips to Maximise your sales
5 top tips to Maximise your sales5 top tips to Maximise your sales
5 top tips to Maximise your sales
guest9e3f37bb
 
Strategic Hiring = Job Match
Strategic Hiring = Job MatchStrategic Hiring = Job Match
Strategic Hiring = Job Match
Kestly Development
 
NAHCR Presentation Final
NAHCR Presentation FinalNAHCR Presentation Final
NAHCR Presentation Final
steparker
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee Experience
Shelley Reece
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee Experience
Aggregage
 
NoCoast Brand Strategy
NoCoast Brand StrategyNoCoast Brand Strategy
NoCoast Brand Strategy
Catherine Erath
 
Spottr
SpottrSpottr
Spottr
Emily Cai
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda819
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda819
 
Recruiting in the New Economy GENERIC
Recruiting in the New Economy GENERICRecruiting in the New Economy GENERIC
Recruiting in the New Economy GENERIC
Rick Baron, SPHR, SHRM-SCP
 
The4 fs 06292015
The4 fs 06292015The4 fs 06292015
The4 fs 06292015
Jordan Bartlett
 
Today's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarToday's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer Webinar
Tincup & Co.
 
Workshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final revWorkshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final rev
Behavioral Health Network Resources
 
Workshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final revWorkshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final rev
Behavioral Health Network Resources
 
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
Localogy
 
Funding outside the box keany
Funding outside the box   keanyFunding outside the box   keany
Funding outside the box keany
Association of Substance Abuse Programs, Texas
 
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
almishrasanskrit
 
Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI
Friedman Associates
 

Similar to Fitness Facilities - 3 Key Challenges (20)

BC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing WorkshopBC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing Workshop
 
Intro to advo presentation - BC
Intro to advo presentation - BCIntro to advo presentation - BC
Intro to advo presentation - BC
 
5 top tips to Maximise your sales
5 top tips to Maximise your sales5 top tips to Maximise your sales
5 top tips to Maximise your sales
 
Strategic Hiring = Job Match
Strategic Hiring = Job MatchStrategic Hiring = Job Match
Strategic Hiring = Job Match
 
NAHCR Presentation Final
NAHCR Presentation FinalNAHCR Presentation Final
NAHCR Presentation Final
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee Experience
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee Experience
 
NoCoast Brand Strategy
NoCoast Brand StrategyNoCoast Brand Strategy
NoCoast Brand Strategy
 
Spottr
SpottrSpottr
Spottr
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011
 
Recruiting in the New Economy GENERIC
Recruiting in the New Economy GENERICRecruiting in the New Economy GENERIC
Recruiting in the New Economy GENERIC
 
The4 fs 06292015
The4 fs 06292015The4 fs 06292015
The4 fs 06292015
 
Today's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarToday's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer Webinar
 
Workshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final revWorkshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final rev
 
Workshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final revWorkshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final rev
 
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
 
Funding outside the box keany
Funding outside the box   keanyFunding outside the box   keany
Funding outside the box keany
 
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
 
Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI
 

More from Fitmarc

Selling Gym Memberships with Les Mills
Selling Gym Memberships with Les MillsSelling Gym Memberships with Les Mills
Selling Gym Memberships with Les Mills
Fitmarc
 
Competing Against Low Budget Facilities
Competing Against Low Budget FacilitiesCompeting Against Low Budget Facilities
Competing Against Low Budget Facilities
Fitmarc
 
Les Mills Brochure
Les Mills BrochureLes Mills Brochure
Les Mills Brochure
Fitmarc
 
Les Mills Little Black Book
Les Mills Little Black BookLes Mills Little Black Book
Les Mills Little Black Book
Fitmarc
 
Les Mills - People, Passion, Partnership
Les Mills - People, Passion, PartnershipLes Mills - People, Passion, Partnership
Les Mills - People, Passion, Partnership
Fitmarc
 
Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,
Fitmarc
 
Using Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionUsing Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & Retention
Fitmarc
 
Future Of Fitness
Future Of FitnessFuture Of Fitness
Future Of Fitness
Fitmarc
 
Lifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder PresentationLifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder Presentation
Fitmarc
 
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Fitmarc
 
Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010
Fitmarc
 
How The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About ItHow The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About It
Fitmarc
 
Adopting The New Organizational Paradigm
Adopting The New Organizational ParadigmAdopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Fitmarc
 
5 Important Technology Trends For 2011
5 Important Technology Trends For 20115 Important Technology Trends For 2011
5 Important Technology Trends For 2011
Fitmarc
 
Keys to Small Group Training Success
Keys to Small Group Training SuccessKeys to Small Group Training Success
Keys to Small Group Training Success
Fitmarc
 

More from Fitmarc (15)

Selling Gym Memberships with Les Mills
Selling Gym Memberships with Les MillsSelling Gym Memberships with Les Mills
Selling Gym Memberships with Les Mills
 
Competing Against Low Budget Facilities
Competing Against Low Budget FacilitiesCompeting Against Low Budget Facilities
Competing Against Low Budget Facilities
 
Les Mills Brochure
Les Mills BrochureLes Mills Brochure
Les Mills Brochure
 
Les Mills Little Black Book
Les Mills Little Black BookLes Mills Little Black Book
Les Mills Little Black Book
 
Les Mills - People, Passion, Partnership
Les Mills - People, Passion, PartnershipLes Mills - People, Passion, Partnership
Les Mills - People, Passion, Partnership
 
Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,
 
Using Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionUsing Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & Retention
 
Future Of Fitness
Future Of FitnessFuture Of Fitness
Future Of Fitness
 
Lifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder PresentationLifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder Presentation
 
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
 
Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010
 
How The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About ItHow The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About It
 
Adopting The New Organizational Paradigm
Adopting The New Organizational ParadigmAdopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
 
5 Important Technology Trends For 2011
5 Important Technology Trends For 20115 Important Technology Trends For 2011
5 Important Technology Trends For 2011
 
Keys to Small Group Training Success
Keys to Small Group Training SuccessKeys to Small Group Training Success
Keys to Small Group Training Success
 

Recently uploaded

Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
19various
 
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdfCHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
rishi2789
 
Complementary feeding in infant IAP PROTOCOLS
Complementary feeding in infant IAP PROTOCOLSComplementary feeding in infant IAP PROTOCOLS
Complementary feeding in infant IAP PROTOCOLS
chiranthgowda16
 
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
rishi2789
 
Cardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdfCardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdf
shivalingatalekar1
 
Efficacy of Avartana Sneha in Ayurveda
Efficacy of Avartana Sneha in AyurvedaEfficacy of Avartana Sneha in Ayurveda
Efficacy of Avartana Sneha in Ayurveda
Dr. Jyothirmai Paindla
 
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USENARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
Dr. Ahana Haroon
 
Chapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptxChapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptx
Earlene McNair
 
Ketone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistryKetone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistry
Dhayanithi C
 
OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1
KafrELShiekh University
 
The Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic PrinciplesThe Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic Principles
MedicoseAcademics
 
Journal Article Review on Rasamanikya
Journal Article Review on RasamanikyaJournal Article Review on Rasamanikya
Journal Article Review on Rasamanikya
Dr. Jyothirmai Paindla
 
Role of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of HyperthyroidismRole of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of Hyperthyroidism
Dr. Jyothirmai Paindla
 
share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptxshare - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
Tina Purnat
 
CBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdfCBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdf
suvadeepdas911
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
Josep Vidal-Alaball
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
Health Advances
 
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
FFragrant
 
Identifying Major Symptoms of Slip Disc.
 Identifying Major Symptoms of Slip Disc. Identifying Major Symptoms of Slip Disc.
Identifying Major Symptoms of Slip Disc.
Gokuldas Hospital
 
pathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathologypathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathology
ZayedKhan38
 

Recently uploaded (20)

Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
 
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdfCHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
 
Complementary feeding in infant IAP PROTOCOLS
Complementary feeding in infant IAP PROTOCOLSComplementary feeding in infant IAP PROTOCOLS
Complementary feeding in infant IAP PROTOCOLS
 
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
 
Cardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdfCardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdf
 
Efficacy of Avartana Sneha in Ayurveda
Efficacy of Avartana Sneha in AyurvedaEfficacy of Avartana Sneha in Ayurveda
Efficacy of Avartana Sneha in Ayurveda
 
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USENARCOTICS- POLICY AND PROCEDURES FOR ITS USE
NARCOTICS- POLICY AND PROCEDURES FOR ITS USE
 
Chapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptxChapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptx
 
Ketone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistryKetone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistry
 
OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1
 
The Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic PrinciplesThe Electrocardiogram - Physiologic Principles
The Electrocardiogram - Physiologic Principles
 
Journal Article Review on Rasamanikya
Journal Article Review on RasamanikyaJournal Article Review on Rasamanikya
Journal Article Review on Rasamanikya
 
Role of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of HyperthyroidismRole of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of Hyperthyroidism
 
share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptxshare - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
 
CBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdfCBL Seminar 2024_Preliminary Program.pdf
CBL Seminar 2024_Preliminary Program.pdf
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
 
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
 
Identifying Major Symptoms of Slip Disc.
 Identifying Major Symptoms of Slip Disc. Identifying Major Symptoms of Slip Disc.
Identifying Major Symptoms of Slip Disc.
 
pathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathologypathology MCQS introduction to pathology general pathology
pathology MCQS introduction to pathology general pathology
 

Fitness Facilities - 3 Key Challenges

  • 1.
  • 2. 3 Major Challenges Facing Fitness Facilities Today
  • 4. How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
  • 5. What Are You Good At ? Or Specialization Improves Competitive Effectiveness
  • 6. What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
  • 7. Competition is NOT Just Other Facilities
  • 8. 2. Recruiting & Developing Quality People
  • 9. Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
  • 10. How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
  • 12. How Can You Drive Sales Without Resources ?
  • 13. Do More With Less - How ? Prioritize - Smart Choices
  • 14. What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0
  • 15. Where is the Budget for This ?
  • 16. How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
  • 17. A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
  • 18.