The document provides information about Aditya Birla Group, including its sectors of operation, vision, mission, values, and foreign trade. It discusses the group's presence across various industries such as metals, cement, telecom, financial services, chemicals, textiles, fashion, and carbon black. It also summarizes the group's current position, the impact of COVID-19 on its businesses, and its strategies to overcome challenges.

1. STUDENT NAME ROLL NUMBER
ADITI VASHISHTHA 2044997
AISHWARYA SINHA 2044998
AKANKSHA SINGH 2045000
AKANKSHA SINGH 2045001
AKANSHA 2045002
IMPLEMENT OF FOREIGN TRADE POLICY
GROUP-2
MBA Semester 1

2. ADITYA BIRLA GROUPis an Indian multinational cooperation. It’s
headquartered in Worli, Mumbai, India. The group was founded by Seth
Shiv Narayan Birla in 1857.
The current CEO of Aditya Birla Group is Kumar Mangalam Birla.
ADITYA BIRLA GROUP has a global presence in various countries:
Austria | Bangladesh | Brazil | Canada
| China | Egypt | France | Germany |
Hungary | India | Indonesia | Italy |
Japan | Korea |Ivory Coast | Laos |
Luxembourg | Malaysia | Myanmar |
Philippines | Poland | Russia |
Singapore | Spain | Sri Lanka | Sweden
| Switzerland | Tanzania | Thailand |
Turkey | UAE | UK | USA | Vietnam |
South Africa
VISION
“To actively contribute to the social and economic development of the
communities in which we operate. In so doing, build a better, sustainable way
of life for the weaker sections of society and raise the country’s Human
Development Index.”
They mainly focus on Education, Health and Family welfare, Girl child and
women empowerment, sustainable development and livelihood, water&
sanitation, rural infrastructure development, social reform etc.
MISION
“To deliver superior value to our customers, shareholders, employees and
society at a large”
VALUES
“Integrity, commitment, passion, seamlessness, speed”

3. FORIGEN TRADING OF ADITYA BIRLA GROUP
The Foreign Trade Policy (FTP) was introduced by the Government to grow the
Indian export of goods and services, generating employment and increasing
value addition in the country. The Government, through the implementation of
the policy, seeks to develop the manufacturing and service sectors.
The foreign trade policy of India is based on the following major objectives as
follows: To enable substantial growth in exports from India and import
to India to boost the economy. To at least double the percentage share of global
merchandise trade conducted within the next five years.
Industry and trade go connected hand in hand in India. Industry cannot globalize
without worldwide exchange.
In a open world an internal looking confined, secured, protected and a deed
market very nearly a non-entity. We were unable to have made a difference less.
The world barely paid gifted nation. There are certain listed sectors of export
import trading of Birla listed below.
There are so many business sectors in ADITYA BIRLA GROUP from
where exports and imports are being done:
METALS
ALUMINIUM (HINDALCO, NOVELIS)
•50 manufacturing units across 11 countries anchored by a 37,000 strong
workforce
•Leading producer of Primary Aluminium in Asia
•World’s largest recycler of aluminium
•Around 76% of total sales are outside India
COPPER (BIRLA COPPER)
•One of the world's largest single-location custom copper smelter
•Also manufactures fertilizers and precious metals
CEMENT
ULTRATECH
•Global Leader in cement

4. •Largest producer of grey cement, white cement and ready-mix concrete in
India.
•Operations in five countries—India, UAE, Bahrain, Bangladesh and Sri Lanka
•Major brands: UltraTech Cement, UltraTech Concrete and Birla White
TELECOM
VODAFONE IDEA LIMITED
•India’s leading telecom service provider with a subscriber base of over 408
million
•Largest voice network with over 200,000 unique GSM sites to cover over 1.2
billion Indians (92% population coverage)
•Widest distribution reach with over 1.7 million retailers and ~15,000 branded
stores to service customers.
FINANCIAL SERVICES
ADITYA BIRLA CAPITAL LTD. (Aditya Birla Financial Services Ltd.)
•Ranks #51 among the private Life Insurance Companies in India
•4th largest2 Asset Management Company in India
•Among the top 5 General Insurance Brokers in the Country
CHEMICALS
ADITYA BIRLA CHEMICALS
•India’s largest Chlor-alkali producer
•Among the top 5 and pioneers in the manufacture of Epoxy Resins globally
(manufacturing facilities in India, Thailand and Germany)
•Leading producer of sodium and potassium phosphates
INSULATORS
ADITYA BIRLA INSULATORS
•World’s fourth largest and India’s largest manufacturer

5. •High performance Porcelain and Composite insulators for Transmission &
Distribution sector
•Our Insulators support transmission of electricity in 70 countries
TEXTILES
GRASIM
•Global leader in Viscose Staple Fibre - 7 manufacturing locations with world
class manufacturing facilities in India, Indonesia, China, Thailand and pulp plants
in Canada, Sweden & India
•Market Ready Innovations in Products like Birla Spun shades, Birla Modal, Birla
Excel and Exotic Fibres like Antibacterial, Flame Retardant Fibres and Optical
White Fibres
•Major producer of yarn and acrylic fibre - Plants in India, Thailand, Philippines
and Indonesia
•Largest Linen Yarn and fabric producer in India
•Largest wool combing operations in India
FASHION AND RETAIL
ADITYA BIRLA FASHION AND RETAIL (ABFRL)
•Largest-selling and most iconic men’s fashion brands in India - Louis Philippe,
Van Heusen, Allen Solly and Peter England.
•The Collective: super-premium concept store featuring a vast array of marquee
global brands
•Deep partnerships with global brands: Ted Baker, Forever 21 and Simon Carter
•Powered by nine state-of-the-art production and design facilities, all fed by an
indigenous and global supply chain
CARBON BLACK
ADITYA BIRLA CARBON BLACK
•No. 1 Carbon Black producer in the world with annual capacity of 2 million
tonnes
•3 business segments – Rubber Carbon Blacks, Mechanical Rubber Goods &
Specialty Blacks

6. •Global manufacturing presence across Asia, Europe, Africa & Americas: 17
manufacturing plants and 9 offices across 12 countries
•State-of-the-art Technology centres at Marietta, Georgia, USA & Taloja,
Maharashtra, India and well-equipped regional satellite laboratories
•Supplies consistent high-quality products to customers in more than 70
countries globally
India's foreign trade policy
India's Foreign Trade Policy provides the basic framework of policy and strategy
for promoting exports and trade. The DoC has also sought to make states active
partners in exports.
Sector wise Growth Rate of Imports
The product groups represent the highest value in India’s import purchases
during 2016. Also shown 5 the percentage share each product category
represents terms of overall imports into India.
India is the second most populated country in the world and is also the second
largest consumer of petroleum products as well. To fulfil its need India imports
the raw oil from Iraq, Russia, and other Arabian countries.
Iraq is one of the goods allies of India and an important foreign trade partner as
well. The demand for gems and jewellery is very high in India, it is purchased by
almost every Indian household, they keep it as an asset. The complete list of
goods imported by India is given below:
Petroleum oil and lubricants (4.8%)
Capital goods (0.1%)
Gems and jewellery (4.9%)
Chemicals and related products (5.8%)
Electronic goods (4.8%)
Agriculture and allied products (11.4%)
Ores and minerals (4.6%)
Sector-wise Growth Rate of Exports

7. One of the top sectors of India exports are the engineering goods it is because
of the availability of the raw material. India has an immense amount of
availability of steel and iron.
India has thousands of public and private steel plants. Apart from this Gujrat
India has the biggest Diamond industry in the country. Due to this, it is the
second most exported product of India. The complete list of major exports in
India is listed below:
Engineering goods (11.1% total exports)
Gems, precious metals (10.5% of total exports)
Chemical and related products (1.6%)
Textiles and allied products (0.5%)
Petroleum crude and products (3.1%)
Agriculture and allied products (0.3%)
Electronic goods (0%)
Marine products (23.8%)
Ores and minerals (61.6%)
Leather and leather products (4.4%)
Construction:
Government stopped all the types of activities related to the export and import
of business. There is no doubt that the coronavirus will leave a lasting impact on
the construction industry.
The Aditya Birla group firms said the Capital and financial resources of the
company and great impact on import and export facilities remain entirety
protected inspite of the adverse impact on its sales during the first two phases
of the lockdown and the liquidity position.
Due to covid-19, capital expenditure plan for the current financial year has been
restricted to an amount of around ₹1000 crore, said ultra tech in a disclosure of
material impact of covid-19 pandemic.
During the lockdown period also, the company has been servicing the debt
obligation as per schedule and on due dates “conserving cash is the biggest

8. motto for company this year. The company is currently sufficient inventories
aren’t al it’s plans to meet the promotion requirements.
Evaluating from their marketing area, Aditya Birla Group gives large impacts to
labour.
Ultra tech cement had reported a consolidated net profit of ₹10,745.62 crore
during the quarter.
It’s largely impacts on labour intensive sector because labour was eloped from
their working areas. Aditya Birla group gives great importance to labour because
production process. The shortage of labour and resources effect in trade
business.
Current Position of Aditya Birla Group Ltd
Aditya Birla Group Ltd., incorporated in the year 2007, is a Large Cap company
(having a market cap of Rs 13266.15 Crore) operating in Retail sector.
Aditya Birla Fashion & Retail Ltd key Products/ Revenue Segments includes
apparels, home mart & accessories which contributed Rs8472.27 Crore to Sales

9. Value (96.90% of total sales), Other Services which contributed Rs207.06 Crore
to Sales Value (2.36% of total sales), Commission which contributed Rs42.80
Crore to Sales Value (0.48% of total sales) for the year ending 31st
march 2020.
For the quarter ended 30-06-2020, the company has reported a Consolidated
sale of Rs323.02 Crore, down -82.37% from last quarter Sales of Rs1831.88 Crore
and down -84.36% from last year same quarter Sales of Rs2065.46 Crore.
Company has reported net profit after tax of Rs -410.36 Crore in latest quarter.
Aditya Birla Fashion and Retail Ltd Share Holding as
on 30-09-2020
Category No. of shares Percentage
Promoters 516,757,766 59.79
Foreign Institutions 52,667,847 6.09
NBFC and Mutual Funds 157,478,985 18.22
Central Government 5,118,012 0.59
Others 20,779,237 2.40
General Public 76,971,711 8.91
Financial Institutions 30,009,632 3.47
GDR 4,461,261 0.52

10. Current scenario of Aditya Birla Group Limited
OUTCOMES, CURRENT PLANS AND STRATEGY TO
OVERCOME THIS IMPACT ON DIFFERENT BUSINESS
• Textile business-such as in viscose business this quarter’s profitability is
impacted by the drop in the domestic prices and global prices because
supply and global demand for the product has been slowed down due to
trade war and this pandemic.
Liva brands for this business continues to grow its reach in domestic
market. Whereas sustainability has been the core focus area for the
company.
The textile business will continue to focus on expanding the market in
India with the help of partners and textile value chain
Currently it is the fastest growing. However, supply-demand imbalance is
likely to continue for some time
• Chemical business-domestic prices in this case were impacted due to
increased domestic capacity because there was rise in imports and weak
demand...
They are trying to increase production and currently the situation is quite
stable.
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Chart Title
Revenue & Sales Profit

11. The chemical business is under an expansion mode for both chlorine-alkali
and specialty chemicals.
The ongoing expansion projects at different sites and new product lines
for specialty chemicals will enable the growth of the business.
They are also focusing in cost reduction by optimizing power mix and
increasing share of renewable power.
• Cement industry-ultra tech-ultra tech has diverted its entire
shareholdings in emirates cement Bangladesh ltd.
In case of cement, signs of revival were visible in some market during this
quarter-3 of 2020.with government’s firm commitment to revive
economy and pressure on infrastructure spending is more for growth of
cement demand.
The company with its presence across the country is in best position to
take advantage of revival in cement demand, despite of pandemic and
trade war situation across the world.
Financial services-these services are not very much affected by the current
situation. Aditya Birla is committed to provide end to end needs of its retail and
corporate customers.
Strategy
• Their focus is on all round development of the communities around world
• At the same time, they are creating network and collaborating with
bilateral and unilateral agencies to share ideas
• They have evolved a four-prolonged strategy which involves focusing on
employees, customers, setting up systems for all major functions and
evolving a common group strategy for the future expansion and
diversification
• Focused on training and developing highly trained and skilled people