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What is AddThis?
AddThis helps publishers make sites more socially engaging.
What is AddThis?
AddThis helps publishers make sites more socially engaging.


• 12 million domains
• 70 languages
• 300 services
• 1.2 billion unique monthly users
• 2.9 billion daily views
Lessons Learned
Not all publishers are alike, but they have some common needs:


• Increased traffic and audience
• Easy installation
•Performance


In addition, larger pubs are looking for:
• Easy customization
• Comprehensive reporting
• Support for embedded 3rd party UX
• Opportunities for promotion & monetization
Lessons Learned
When it comes to their visitors:


• Sharing is serendipitous
• Line blurs between what services do
• Sharing varies between countries (print is surprisingly
  popular!)
Design Strategies
•   Serve the needs of publishers & their visitors
Design Strategies
•   Serve the needs of publishers & their visitors




                                     Passive and explicit personalization
Design Strategies
•   Serve the needs of publishers & their visitors
•   Be data informed
Design Strategies
•   Serve the needs of publishers & their visitors
•   Be data informed
•   Design for growth
Design Challenges
•   Tools:
    • Balancing customization, personalization & performance
    • 3rd party services
    • Privacy
    • Mobile
Thanks!
Jim Lane
Director of User Experience
Clearspring Technologies


http://clearspring.com
http://addthis.com


T @jimlanenova
E jim@clearspring.com
B http://jimlaneuxd.blogspot.com
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AddThis Web Intents Lightning Talk

  • 1.
  • 2. What is AddThis? AddThis helps publishers make sites more socially engaging.
  • 3. What is AddThis? AddThis helps publishers make sites more socially engaging. • 12 million domains • 70 languages • 300 services • 1.2 billion unique monthly users • 2.9 billion daily views
  • 4. Lessons Learned Not all publishers are alike, but they have some common needs: • Increased traffic and audience • Easy installation •Performance In addition, larger pubs are looking for: • Easy customization • Comprehensive reporting • Support for embedded 3rd party UX • Opportunities for promotion & monetization
  • 5. Lessons Learned When it comes to their visitors: • Sharing is serendipitous • Line blurs between what services do • Sharing varies between countries (print is surprisingly popular!)
  • 6. Design Strategies • Serve the needs of publishers & their visitors
  • 7. Design Strategies • Serve the needs of publishers & their visitors Passive and explicit personalization
  • 8. Design Strategies • Serve the needs of publishers & their visitors • Be data informed
  • 9. Design Strategies • Serve the needs of publishers & their visitors • Be data informed • Design for growth
  • 10. Design Challenges • Tools: • Balancing customization, personalization & performance • 3rd party services • Privacy • Mobile
  • 11. Thanks! Jim Lane Director of User Experience Clearspring Technologies http://clearspring.com http://addthis.com T @jimlanenova E jim@clearspring.com B http://jimlaneuxd.blogspot.com