AddThis is a platform designed to enhance social engagement for publishers, boasting significant reach with 12 million domains and 300 services catering to 1.2 billion unique users monthly. Key takeaways stress the diverse needs of publishers, such as increased traffic, easy installation, and customization, while also acknowledging the importance of understanding visitor behaviors regarding sharing. The document outlines design strategies focused on personalization, data-informed decisions, and balancing various challenges like customization and privacy.

2. What is AddThis?
AddThis helps publishers make sites more socially engaging.

3. What is AddThis?
AddThis helps publishers make sites more socially engaging.
• 12 million domains
• 70 languages
• 300 services
• 1.2 billion unique monthly users
• 2.9 billion daily views

4. Lessons Learned
Not all publishers are alike, but they have some common needs:
• Increased traffic and audience
• Easy installation
•Performance
In addition, larger pubs are looking for:
• Easy customization
• Comprehensive reporting
• Support for embedded 3rd party UX
• Opportunities for promotion & monetization

5. Lessons Learned
When it comes to their visitors:
• Sharing is serendipitous
• Line blurs between what services do
• Sharing varies between countries (print is surprisingly
popular!)

6. Design Strategies
• Serve the needs of publishers & their visitors

7. Design Strategies
• Serve the needs of publishers & their visitors
Passive and explicit personalization

8. Design Strategies
• Serve the needs of publishers & their visitors
• Be data informed

9. Design Strategies
• Serve the needs of publishers & their visitors
• Be data informed
• Design for growth

10. Design Challenges
• Tools:
• Balancing customization, personalization & performance
• 3rd party services
• Privacy
• Mobile

11. Thanks!
Jim Lane
Director of User Experience
Clearspring Technologies
http://clearspring.com
http://addthis.com
T @jimlanenova
E jim@clearspring.com
B http://jimlaneuxd.blogspot.com