The document discusses several key differences between Chinese and American culture that are important to understand when conducting business between the two countries. Some of the major differences highlighted include that Chinese culture emphasizes group harmony over individualism, saving face and humility, respecting elders, and being less confrontational. American culture tends to be more individualistic, focused on results over reputation, and more direct in communication. Understanding these cultural differences can help avoid conflicts when working cross-culturally.

1. Individual and Environment

5. Differences between China & USA Case study

12. Different Roles

14. Compare

32. Social and cultural environment refers to the influence exercised by certain social factor which are “beyond the companies gate” Culture refers to dance, drama, music and festival include Knowledge, belief, art, moral, law, customs & others capability

34. Factors which effect social and cultural environment Attitude of people Attitude of wealth Marriage Religion Education Ethics Social Responsibility

35. Culture that people create Culture determines personality. There are sub culture. People have their own idiosyncrasies , blend of heredity Cultural experience, sub culture experience, family experience & unique personal experience Enhance social system stability Organisational Culture Create distinction Sense of identity Commitment

36. Culture and Globalization When business goes International work motivation, profit motivation, business goal gift giving, custom, greeting, body gesture, colour and numbers. U.S. Japan Company Team in Sport Family in Village Business goal To Win To Survive Employees Players in team Children in Family Human Relation Functional Emotional Competition Cut throat cooperative Work motivation Individual Income Group Income promotion Acc. To Abilities Length of Service Pay Service & Result Award of patience and sacrifice

37. Culture determines good and services Social/Cultural factor Japan India Govt./Admn. Emphasis on govt by virtuous and abrogation of coercion, mutual trust EE minimum control, Highly motivated Prevalence of impersonal bureaucratic social relation, mistrust, assumption of human evil, Highly concentrated admn.. bureaucratic delays Low level of delegation Attitude towards work and goal Highly result oriented General deep seated Discipline Highly disciplined and respect towards superiors Lack of discipline. Poor S-S relationship Group harmony Highly based on informal facilitative pattern of behavior Assumption of in equality, suspicious environment, self centered Education Highly emphasized General

38. People attitude towards business: U.K, Saudi Arab, South Korea Attitude towards work: Moral, Motivation, penalty & reward system Collectivism & Individualism : Ambition or complacent ( to get a govt. Job) Education Family Authority Religion Marriage Cultural resource

41. Lifestyle dimensions Age Education Income Occupation Family size Dwelling Geography City size Stage in life-cycle Themselves Social issues Politics Business Economics Education Products Future Culture Family Home Job Community Recreation Fashion Food Media Achievements Work Hobbies Social events Vacation Entertainment Club membership Shopping Sports Community Demographics Opinions Interests Activities

42. Personal Influences Age and Family Life Cycle Stage Occupation Economic Situation Lifestyle Identification Activities Opinions Interests Personality & Self-Concept

43. macro meso micro Social-cultural trends in society Social-cultural Trends in society Structure Culture Corporate community, Family, study, Organizations Leisure sector Lifestyle and Institutions, media Commerce, religion Socio-economic position Cultural frame of reference of the individual