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Eaon Pritchard - #smib10 Presentation

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'What's The Point Of Using Social Technologies In Marketing And Advertising? Well, What's The Point Of Anything?'

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Eaon Pritchard - #smib10 Presentation

  1. 1. What’s the point of anything?
  2. 5. 1976
  3. 6. I AM AN ANTICHRIST
  4. 7. I AM AN ANARCHIST
  5. 8. I WANNA DESTROY PASSER BY
  6. 14. Think fanbase Not database
  7. 15. customers fans evangelists
  8. 16. 1 9 90
  9. 20. So what?
  10. 22. KYO CHI GYO EE goal wisdom action status
  11. 23. ‘ Brand’ is something you get . It’s the scoreboard, not the game’
  12. 25. 6 habits of highly effective brands… <ul><li>Informality </li></ul><ul><li>Social conscience </li></ul><ul><li>Innovation </li></ul><ul><li>Listening to customers </li></ul><ul><li>Flexibility </li></ul><ul><li>Interesting </li></ul>Source: Cultural Studies: ‘Neat Capitalism’ – Prof Chris Roject, Brunel University 2007
  13. 27. eaonpritchard.blogspot.com

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