Mapping Your Way Through Social Media

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To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.

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Mapping Your Way Through Social Media

  1. 1. Mapping Your Way Through Social Media Creating the social road maps to guide you to your destination
  2. 2. What is a Social Map? <ul><li>Think of it as your Social Media GPS . You set your location ( keyword ); set your destination ( target audience ); then tick off all the interesting waypoints in-between ( where and what the conversation is ). </li></ul><ul><li>Simply put, a social map connects you to your target audience and everyone and everything along the way. </li></ul><ul><li>So where do you start? </li></ul>
  3. 3. First, you need the Location <ul><li>Let’s say you have a client pitch in the tech industry. They have a cool new widget for car owners that detects imminent blowouts of tires. Using this basic info, you can set your start point location (your strongest keyword): </li></ul>
  4. 4. First, you need the Location <ul><li>Let’s say you have a client pitch in the tech industry. They have a cool new widget for car owners that detects imminent blowouts of tires. Using this basic info, you can set your start point location (your strongest keyword): “car tires” </li></ul>
  5. 5. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords)
  6. 6. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers
  7. 7. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers
  8. 8. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications
  9. 9. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications case studies
  10. 10. Why the inhabitants? <ul><li>To understand where your audience is you need to understand who your audience is: </li></ul>
  11. 11. Why the inhabitants? <ul><li>To understand where your audience is you need to understand who your audience is: </li></ul><ul><li>Manufacturer – who has the best record in car tire safety? </li></ul>
  12. 12. Why the inhabitants? <ul><li>To understand where your audience is you need to understand who your audience is: </li></ul><ul><li>Manufacturer – who has the best record in car tire safety? </li></ul><ul><li>Consumer – what are potential customers saying about car tires? </li></ul>
  13. 13. Why the inhabitants? <ul><li>To understand where your audience is you need to understand who your audience is: </li></ul><ul><li>Manufacturer – who has the best record in car tire safety? </li></ul><ul><li>Consumer – what are potential customers saying about car tires? </li></ul><ul><li>Publications – what the experts are saying </li></ul>
  14. 14. Why the inhabitants? <ul><li>To understand where your audience is you need to understand who your audience is: </li></ul><ul><li>Manufacturer – who has the best record in car tire safety? </li></ul><ul><li>Consumer – what are potential customers saying about car tires? </li></ul><ul><li>Publications – what the experts are saying </li></ul><ul><li>Case studies – is there anything that would result in a negative view of the widget before it’s even launched? </li></ul>
  15. 15. Why the inhabitants? <ul><li>To understand where your audience is you need to understand who your audience is: </li></ul><ul><li>Manufacturer – who has the best record in car tire safety? </li></ul><ul><li>Consumer – what are potential customers saying about car tires? </li></ul><ul><li>Publications – what the experts are saying </li></ul><ul><li>Case studies – is there anything that would result in a negative view of the widget before it’s even launched? </li></ul><ul><li>You’ve got your appetizer - ready for the juicy stuff? </li></ul>
  16. 16. Now the deep down fun begins!
  17. 17. The great thing about new locations are the cool places you can find when visiting for the first time… …so let’s go expand our social geography!
  18. 18. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies
  19. 19. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear
  20. 20. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone
  21. 21. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli
  22. 22. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack
  23. 23. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire
  24. 24. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart
  25. 25. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear
  26. 26. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review
  27. 27. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine
  28. 28. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine consumer reports
  29. 29. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine consumer reports traffic safety agency
  30. 30. By thinking about the natural keywords around your product or service, you’ll be primed to find out where the conversations are taking place. Conversations that are key to a successful product launch or brand exercise. And these conversations? They’re your…
  31. 31. DESTINATION!
  32. 32. “ Welcome to your destination. We hope you enjoy your stay here – here are some places you might want to visit while you’re here.” (or, now that you have all your keywords, places to start entering them to find your audience)
  33. 37. and these are just some of the free and easy tools to get you started – the premium depth is up to you!
  34. 38. Every business venture is a journey. Every successful journey needs a plan. Every plan needs a strategy. This is your introduction to the journey. The strategy? Well that’s a whole other journey altogether…
  35. 39. Questions?

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