ADAA\' for Professional Development is an Experiential Learning Company that transforms the KABS (Knowledge, Attitudes, Behaviors, and Skills) of people and organizations

1. Company profile
ADAA’ is an Experiential Learning Company that
transforms the Knowledge, Attitudes, Skills, and
Behaviors of people and organizations
Our Vision
A network of leaders who have impact1 on people, organizations, and society
Our Mission
Giving people and organizations the platform to become leaders of themselves and
others
Our Value Proposition
Designing and delivering impactful, customizable and tailored learning experiences
that shift paradigms, build competencies, and transform behaviors of people and
organizations
Learnin Transform
Customizabl Impactful
g Needs ed
e Learning Learning
Assessm
Solution Experience
KABS
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1
Providing added value in any form e.g. providing services, manufacturing products, starting a new
business, etc.
1

2. Our Approach
 Thoroughly assessing the learning needs of our clients
 Developing tailored and customizable learning solutions to cater for
those needs
 Creative and impactful experiential learning solutions
 Follow-up programs to monitor and evaluate learning impact
Our Core Competency
 Designing learning experiences that match international standards
 Designing individualized and creative learning solutions
 Developing solutions that cater for the core needs of our clients and
market
 Customizing learning solutions according to the learning needs,
context, operational and financial needs, and preferences of our
clients
 Experienced learning consultants and facilitators who have expertise
in the area of learning and rich experiences to share
Our Services
We provide you impactful, customizable and tailored learning solutions in the following
areas:
 Team building and Organizational Development
 Trust Building and Conflict Resolution
 Motivation and Life Planning
 Leadership Development
Interested in ADAA’ Services? Fill out your organization’s
profile on the link below and we will call you within a week:
https://spreadsheets2.google.com/viewform?formkey=dEF1TEI5bzU4ZW9OQVNk
TlFBcGFZZVE6MQ
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 2
Facebook Page: www.facebook.com/ADAA.learning

3. Our Unique Way
ADAA’ core methodology is experiential learning (i.e. learning through reflection on
doing), which is proven to be the most effective learning methodology known today,
with more than 85% effectiveness in learning. As Confucius said more than 2500
years ago: “Tell me and I will forget, Show me and I may remember, involve me and
I will understand”.
In ADAA’ learning solutions, you and your colleagues are always involved in powerful
learning experiences that profoundly elevate your KABS (i.e. Knowledge, Attitudes,
Behaviors, and Skills) for your own benefit and organization’s success.
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 3
Facebook Page: www.facebook.com/ADAA.learning

4. Affiliations
ADAA’ joins a league of high profile organizations with years of experience and a
strong body of knowledge through its membership in the Association for
Experiential Education (AEE)- http://www.aee.org.
Board of Advisors
Dr. Heba Kotb (Expert in Psychology, Learning, and Behavior)
Dr. Heba Kotb is an Affiliate Professor of Psychology at the American University in
Cairo in which she teaches Graduate and undergraduate students. With a PhD in
Psychology from Leeds University in the UK, Dr. Kotb is specialized in designing
curricula and teaching courses on Learning and Behavior, and Lifespan
Development.
Dr. Heba is also a consultant for companies on issues of learning, stress
management, and other psychological challenges facing employees and managers at
the work place. Her work has been recognized in many international conferences
and she has many publications on issues related to psychology.
Dr. George Marquis (Expert in Professional Development)
George Marquis is Senior Instructor in the Department of Rhetoric and Composition
at the American University in Cairo, where he teaches Business Communication and
Technical Writing, and is the author of a handbook on scientific and technical
communication. George is also a consultant for the Abu Dhabi Department of
Planning and Economy, and the Institute of International Education in New York.
George was formerly the director of a multi-million dollar scholarship management
program in Qatar. He has conducted training for UAE government employees in CV
building, high presentation skills, and report writing. He has presented workshops
on community based learning, time management, networking, and materials
development at Fulbright student events in Washington D.C. (2006, 2007, 2008) and
San Diego, California (2007).
Mr. Marquis holds a B.A. in History from Boston University, studied Arabic at
Harvard University, and has an M.A. from the American University in Cairo in
Applied Linguistics.
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 4
Facebook Page: www.facebook.com/ADAA.learning

5. Our Learning Solutions
Momentum™ Camp is an adventure-based learning camp, where participants go
through a series of challenges aimed at empowering their leadership qualities,
increasing their self-awareness, and transforming their behaviors.
By the end of Momentum™ Camp learning experience, participants are able to:
1. Assess their personal profiles, learning needs, and leadership qualities
2. Learn and recognize the importance of self-discipline
3. Sharpen their survival skills through living in challenging conditions
4. Become aware of their attitudes, talents and areas of developments
5. Gain the skills & attitudes necessary for excelling in a competitive
environment
 Watch ADAA’s channel on youtube to know how ADAA’ utilizes adventure for
learning: http://www.youtube.com/watch?v=w9Hb4UzSt9w
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 5
Facebook Page: www.facebook.com/ADAA.learning

6. Synergize™ is a team building and organizational development program designed to
increase the synergy and bonding between an organization’s/team’s members
through understanding the complex issues related to their personalities, leadership
styles, attitudes, and behaviors. The program presents its participants with
powerful learning experiences which they use to improve their performance.
By the end of Synergize™, participants are able to:
1. Understand complex issues related to leadership and team building
2. Build harmonized, strong, and effective teams
3. Involve and instill a sense of ownership within their team members
4. Prevent and resolve conflicts within their teams
5. Develop strategies for their teams and/or organizations
6. Celebrate their personal and team achievements in a positive atmosphere
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 6
Facebook Page: www.facebook.com/ADAA.learning

7. Reach Your Everest with
Reach Your Everest with Omar Samra is designed to empower and enlighten
young professionals to utilize their untapped inner potential, maximize their
ambition, and make the best out of their lives and careers. With Omar Samra – the
first Egyptian to ever summit Mount Everest - as the learning facilitator, you will
learn how to set a goal, plan for it, and reach your own summit, through acquiring
the skills, attitudes, and behaviors that led Omar to reach that accomplishment.
Reach Your Everest with Omar Samra is learner-centered and utilizes experiential
learning as the core methodology. Throughout the program, you will go through
various challenges and simulations, all inspired by Omar Samra’s mountaineering
expeditions, adventures, and professional experiences.
By the end of Reach Your Everest with Omar Samra, participants will be able to:
1. Understand themselves and be aware of their talents, areas of development,
and new possibilities open in front of them
2. Align their individual goals (related to position) with their corporate goals
(related to organization)
3. Be inspired to reach out to their fullest potential and set new parameters for
themselves and their organization
4. Increase their productivity and prioritize their corporate activities
5. Redefine their interpretation of failure and success with special regards to
their own experiences
6. Learn practical self-motivation techniques to maintain positive energy
coupled with positive action
 For more information about Omar Samra, please visit: www.omarsamra.com
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 7
Facebook Page: www.facebook.com/ADAA.learning

8. ADAA’ TRAINING OF TRAINERS
Course Description
The program provides those interested in being professional trainers with a
learning experience that qualifies them to become professional learning facilitators
with the competencies necessary to design and deliver experiential learning
solutions. Throughout the program, participants will develop trainer's platform
competencies and be exposed to up-to-date theoretical frameworks of experiential
learning in addition to applying these theories in simulated facilitation experiences;
all with the guidance of experienced learning consultants with many years of
experience in the field of facilitation and training
Learning Objectives
By the end of Training of Trainers learning experience, participants are able to:
1) Recognize the importance of learning needs assessment
2) Develop learning cycles based on different learning theories
3) Facilitate learning experiences and present training content
4) Build rapport with their participants
5) Become culturally and contextually sensitive
6) Prevent and resolve conflicts inside the learning experience
7) Become genuine and value-centered thus enhancing learning
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 8
Facebook Page: www.facebook.com/ADAA.learning

9. We provide learning for:
1. Mid-Career Professionals
2. Middle Managers
3. Entry Level Employees
4. Graduate Program Participants
We Serve:
1. Corporations
2. Career Offices
3. Recruitment Agencies
4. NGOs
5. Government institutions & International Organizations
List of ADAA’s Clients & Partners
Partners Clients
- Hayah Sports Academy - Alfa Engineering & Trading
- NAS™Trends for Responsible Fashion - AIESEC Egypt
- The American University in Cairo - American International School
- Alashanek Ya Balady for Sustainable - Amlak
Development - Connect Media Services
- Wild Guanabana- Life Changing Journeys - Delta Trading
- Kee Action Sports - EGID
- EMECO
Sponsors - Evyap Egypt
- Procter & Gamble - German University in Cairo
- OTV - Hayah International Academy
- Henkel
- Juhayna - Tiba
- Mantrac
- Medmark
- Oriental Weavers
- Oxbow
- People to People International
- Premiere Securities
- Pyramids Industrial Parks
- Quest
- Red Bull
- Red Sea World
- Resala Adv. Agency
- Revive Consulting
- Semiramis Intercontinental
- Smart International School
- Social Contract Center
- Suzanne Mubarak Women
International Peace Movement
- The American University in
Cairo
- Virgin
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 9
Facebook Page: www.facebook.com/ADAA.learning

10. Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg 1
Facebook Page: www.facebook.com/ADAA.learning
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