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The 3 B's of a Content Development Strategy - Webinar 10.23.14

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In this webinar we'll discuss three sources of learning content - build, borrow and buy. We'll discuss how to plan the right mix for you employees and how to develop a content strategy.
www.bizlibrary.com/webinars.

Published in: Marketing, Business

The 3 B's of a Content Development Strategy - Webinar 10.23.14

  1. 1. THE 3 B’S OF A CONTENT DEVELOPMENT STRATEGY WEBINAR BROUGHT TO YOU BY:
  2. 2. ? Other than instructor-led training, do you currently build any of your own online training content?
  3. 3. ? Including classroom content, how many NEW courses did you build and introduce to employees in the past 12 months?
  4. 4. WHAT WE HOPE YOU’LL LEARN Why content acquisition is central to successful employee training. What content might work best. Common advantages and challenges with each – build, borrow and buy. Questions to ask so you can make the most informed choice.
  5. 5. BIZLIBRARY.COM Overall spending on employee training in U.S. organizations is $164 billion. COMPANY SIZE (# of Employees) Smaller organizations typically spend more per employee than larger organizations. $700 $964 $1,800 COST PER EMPLOYEE PER YEAR $1,195
  6. 6. Trends That Affect How We Work Together UPSIDE DOWN HIERARCHY PEER POWER VIRTUAL REALITY DEMOGRAPHIC TSUNAMI
  7. 7. Next Gen Learning Strategies: business environment flexibility and agility focus on learning outcomes
  8. 8. BIZLIBRARY.COM CREATING A FRICTIONLESS LEARNING EXPERIENCE: reliability relevance quality
  9. 9. TOP PRIORITIES FOR TRAINING PROGRAMS IN 2014 SOURCE: Cox eLearning Consultants, Learning Solutions Forecast: 2014 Edition DEVELOP NEW CONTENT 30% 29% IMPROVE OR ENHANCE EXISTING CONTENT
  10. 10. What is content? anything that answers a question that we might be asking in the moment
  11. 11. CONTENT EXPECTED BEHAVIOR CHANGES BUSINESS OBJECTIVES
  12. 12. DEVELOPING A CONTENT ACQUISITION STRATEGY BUILD BORROW BUY
  13. 13. 10% BUILD 40% BORROW 50% BUY 50% BUILD 40% BORROW 10% BUY Small And Mid-Size Large SELECTING CONTENT BUILD – BORROW – BUY
  14. 14. BIZLIBRARY.COM BUILD your pillars
  15. 15. BUILD WHAT ARE THE BUSINESS OBJECTIVES AND EMPLOYEE NEEDS CHALLENGES: Specialized skills Authoring tools Maintenance Time
  16. 16. How Tony Roma Employees use Video to Teach Important Job Skills The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are. Jessie Bray, VP of Training and HR, Romacorp.
  17. 17. TRADITIONAL ELEARNING COURSE
  18. 18. LEARNING NUGGETS
  19. 19. 70% EXPERIENTIAL 20% SOCIAL 10% FORMAL
  20. 20. LOWER COSTS EXTENDED REACH PRESERVATION OF KNOWLEDGE SHOWING SOFT SKILLS EXPLANATION OF COMPLEX CONCEPTS ADVANTAGES OF VIDEO
  21. 21. BORROW RELEVANCY, CONTEXT AND AUTHORITY CHALLENGES: Credibility Quality Time Adding value
  22. 22. + insight + insight + insight CURATE – ADD VALUE
  23. 23. BUY WHY RECREATE THE WHEEL? CHALLENGES: Vendors Selection Relevancy Cost
  24. 24. SELECTING AN OFF-THE-SHELF CONTENT PARTNER TOPIC AREAS QUANTITY QUALITY
  25. 25. SELECTING AN OFF-THE-SHELF CONTENT PARTNER
  26. 26. BIZLIBRARY.COM QUESTIONS Use the Q&A box in the lower right hand portion of your screen.
  27. 27. RECOMMENDED RESOURCES Course: Organizational Effectiveness - Take action to provide the resources employees need for success Target: Managers Providing Resources - Define the strategic priorities for the department and align the required resources Target: Managers
  28. 28. RECOMMENDED RESOURCES Adobe Captivate 7: Creating a Project by Importing a PPT – Target: Instructional Designers Adobe Premiere Pro CS6: Creating a New Project Target: Instructional Designers / Video Developers
  29. 29. WWW.BIZLIBRARY.COM/FREE-TRIAL 7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS
  30. 30. BIZLIBRARY.COM Jessica Petry Sr. Marketing Specialist jpetry@bizlibrary.com @JessLPetry @BizLibrary Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl

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