ADAA\' Profile (People Learning)

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Learnin
g Needs
Assessm
ent
Customizabl
e Learning
Solution
Impactful
Learning
Experience
Transform
ed
KABS
Company profile
Our Vision
A network of leaders who have impact1 on people, organizations, and society
Our Mission
Giving people and organizations the platform to become leaders of themselves and
others
Our Value Proposition
Designing and delivering impactful, customizable and tailored learning experiences
that shift paradigms, build competencies, and transform behaviors of people and
organizations
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Providing added value in any form e.g. providing services, manufacturing products, starting a new
business, etc.
ADAA’ is an Experiential Learning Company that
transforms the Knowledge, Attitudes, Skills, and
Behaviors of people and organizations

Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097
E-mail: info@adaa.com.eg
Facebook Page: www.facebook.com/ADAA.learning
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• Competency
Based Analysis
• Target Based
Analysis
Learning Needs
Assessment
• Proposal of
learning solution
• Design of learning
experience
Learning
Solutions • Delivery of
learning solution
• Impact
Assessment
Impact
Our Approach
 Thoroughly assessing the learning needs of our clients
 Developing tailored and customizable learning solutions to cater for
those needs
 Creative and impactful experiential learning solutions
 Follow-up programs to monitor and evaluate learning impact
Our Services
We provide you impactful, customizable and tailored learning solutions in the following
areas:
Interested in ADAA’ Services? Fill out your profile on the link
below and we will call you within a week:
https://spreadsheets6.google.com/viewform?formkey=dFBkRzVXNkk2aDRQU0xuZ
XNYTXA3ZEE6MQ
 Career and personal development
 Leadership Development
 Entrepreneurship
 Civic Engagement

Tel: 02-3303-6500/ 010-000-6097
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Our Unique Way
ADAA’ core methodology is experiential learning (i.e. learning through reflection on
doing), which is proven to be the most effective learning methodology known today,
with more than 85% effectiveness in learning. As Confucius said more than 2500
years ago: “Tell me and I will forget, Show me and I may remember, involve me and
I will understand”.
In ADAA’ learning solutions, you and your colleagues are always involved in powerful
learning experiences that profoundly elevate your KABS (i.e. Knowledge, Attitudes,
Behaviors, and Skills) for your own benefit and organization’s success.

Tel: 02-3303-6500/ 010-000-6097
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Affiliations
ADAA’ joins a league of high profile organizations with years of experience and a
strong body of knowledge through its membership in the Association for
Experiential Education (AEE)- http://www.aee.org.
Board of Advisors
Dr. Heba Kotb (Expert in Psychology, Learning, and Behavior)
Dr. Heba Kotb is an Affiliate Professor of Psychology at the American University in
Cairo in which she teaches Graduate and undergraduate students. With a PhD in
Psychology from Leeds University in the UK, Dr. Kotb is specialized in designing
curricula and teaching courses on Learning and Behavior, and Lifespan
Development.
Dr. Heba is also a consultant for companies on issues of learning, stress
management, and other psychological challenges facing employees and managers at
the work place. Her work has been recognized in many international conferences
and she has many publications on issues related to psychology.
Dr. George Marquis (Expert in Professional Development)
George Marquis is Senior Instructor in the Department of Rhetoric and Composition
at the American University in Cairo, where he teaches Business Communication and
Technical Writing, and is the author of a handbook on scientific and technical
communication. George is also a consultant for the Abu Dhabi Department of
Planning and Economy, and the Institute of International Education in New York.
George was formerly the director of a multi-million dollar scholarship management
program in Qatar. He has conducted training for UAE government employees in CV
building, high presentation skills, and report writing. He has presented workshops
on community based learning, time management, networking, and materials
development at Fulbright student events in Washington D.C. (2006, 2007, 2008) and
San Diego, California (2007).
Mr. Marquis holds a B.A. in History from Boston University, studied Arabic at
Harvard University, and has an M.A. from the American University in Cairo in
Applied Linguistics.

Tel: 02-3303-6500/ 010-000-6097
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Our Learning Solutions
Momentum™ Camp is an adventure-based learning camp, where participants go
through a series of challenges aimed at empowering their leadership qualities,
increasing their self-awareness, and transforming their behaviors.
By the end of Momentum™ Camp learning experience, participants are able to:
1. Assess their personal profiles, learning needs, and leadership qualities
2. Learn and recognize the importance of self-discipline
3. Sharpen their survival skills through living in challenging conditions
4. Become aware of their attitudes, talents and areas of developments
5. Gain the skills & attitudes necessary for excelling in a competitive
environment
 Watch ADAA’s channel on youtube to know how ADAA’ utilizes adventure for
learning: http://www.youtube.com/watch?v=w9Hb4UzSt9w

Tel: 02-3303-6500/ 010-000-6097
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Paint Your Future
Paint Your Future provides students (15-20 years old) with the opportunity not
only to discover their career competencies and potentials, but also with practical
tools vis-à-vis reaching that potential and doing what they are passionate about.
Based on an opinion poll conducted by ADAA’ with university and graduate students
(0-3 years of work experience), we found that more than 68% of the respondents
agreed that they need to understand themselves better in order to make their job
search easier. Another very common response for the graduate students was that
they did not know how to search for a job that suits their interests.
Since employees spend half of their time –or more- in the workplace, we as ADAA’
believe that youth should be encouraged and guided towards finding their
passion and then be equipped to find a matching career path; both being of high
significance and difficulty. Therefore, we are determined to take the students on a
learning journey, in which we assess their learning needs, provide them with
learning experiences that cater for those needs, and then follow up on their personal
development and guide them to assure a smooth transition to their career paths.
By the end of Paint Your Future learning experience, participants are able to:
1. Experience –first hand- how they can turn their passion into a successful
career
2. Develop a career plan based on high awareness of their competencies,
potential, and opportunities in the market.
3. Overcome social and economic pressures that could threaten their career
dreams
4. Create, manage and grow different social networks
5. Get acquainted with success stories that are relevant to their areas of interest

Tel: 02-3303-6500/ 010-000-6097
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ADAA’ TRAINING OF TRAINERS
Course Description
The program provides those interested in being professional trainers with a
learning experience that qualifies them to become professional learning facilitators
with the competencies necessary to design and deliver experiential learning
solutions. Throughout the program, participants will develop trainer's platform
competencies and be exposed to up-to-date theoretical frameworks of experiential
learning in addition to applying these theories in simulated facilitation experiences;
all with the guidance of experienced learning consultants with many years of
experience in the field of facilitation and training
Learning Objectives
By the end of ADAA’ Training of Trainers learning experience, participants are able
to:
1) Recognize the importance of learning needs assessment
2) Develop learning cycles based on different learning theories
3) Facilitate learning experiences and present training content
4) Build rapport with their participants
5) Become culturally and contextually sensitive
6) Prevent and resolve conflicts inside the learning experience
7) Become genuine and value-centered thus enhancing learning

Tel: 02-3303-6500/ 010-000-6097
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Unleash the Leader Within
Unleash the Leader Within is a powerful learning experience in which participants
go through challenging action-packed paintball games that elevate their
communication, stress management, time management, and other competencies.
By the end of Unleash the Leader Within learning experience, participants are able
to:
1) Communication effectively with others and work in teams
2) Make decisions faster and easier
3) Manage their stress better
4) Plan and manage their resources
5) Think strategically
The Tycoon™ for Real Entrepreneurs is an integrated program in which you learn
practical tools for how to become a successful entrepreneur. The program provides
you with the know-how for starting a business in Egypt through professional
training modules and one-to-one mentorship sessions; all based on extensive
research with a consortium of 30 successful Egyptian entrepreneurs across 20
industries.
By the end of The Tycoon™ for Real Entrepreneurs learning experience, participants
will:
1. Become aware of their attitudes, talents and areas of development as
entrepreneurs
2. Learn about the importance of entrepreneurship in a market economy
3. Learn how to improve their relationships with the different stakeholders of
their businesses
4. Learn success stories from The Tycoon™ case studies
5. Gain essential legal and financial information for growing a business
6. Gain valuable hands-on experience from an extensively experienced
entrepreneur through one-to-one mentorship

Tel: 02-3303-6500/ 010-000-6097
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The Tycoon™ for future businesspeople is a simulation in which a participant
plays the role of a businessman, an investor, or even a government official. The
program is a powerful learning experience that builds your character and teaches
you how to become a successful businessman. The simulation is preceded by a 6-
hour orientation program to prepare the participants for their simulation roles.
By the end of The Tycoon™ for future businessmen participants are able to:
1. Realize the importance of entrepreneurship
2. Identify the roles of the different stakeholders in a market economy
3. Identify their entrepreneurial talents and areas of development
4. Understand essential legal, financial and HR information needed for starting
a business
5. Experience –through a simulation- having their own business or playing one
of the roles of the different market stakeholders

Tel: 02-3303-6500/ 010-000-6097
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Get out of the Bubble™ is a learning experience designed to promote civic
engagement through changing the paradigms of youth and educating them to
become socially responsible, while utilizing Community Based Learning (CBL)
activities that consist of a combination of civic engagement, community needs
assessment, social project planning and social project management modules.
By the end of Get out of the Bubble™ learning experience, participants are able to:
1. The importance of being socially responsible and pro-active.
2. The concept of social entrepreneurship and its applications in Egypt and
worldwide.
3. How to be self-aware of one’s attitudes, talents and areas of development in
relation to society.
4. Important societal issues and how to tackle them.
5. The skills necessary to communicate and build mutual trust with any given
community.
6. The skills necessary to assess the needs of a certain community, plan for, and
manage a social project.

Tel: 02-3303-6500/ 010-000-6097
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Social Hero™ Camp is a Community-based learning (CBL) experience designed to
change the paradigms of youth and professionals and engage them in society
through local and international service camps that consist of a series of direct
service, interaction with local communities, and project planning and management
activities.
The camp also has a powerful follow-up program that tracks the participants’ social
activity and provides them with tools to carry on their community service ideas and
projects. Therefore, ADAA’ has partnered with Alashanek Ya Balady (AYB) –
Egypt’s leading Sustainable Development NGO- to utilize their expertise in the field
to potentially take the work of Social Hero™ participants to the next level through
working with AYB and its partners in Egypt and the region.
By the end of Social Hero™ learning experience, participants are able to:
1. Perceive the importance of being socially responsible and pro-active
2. Register the Camp under their CAS requirements (for IB students) or
research work (for MA and PhD students)
3. Gain outstanding social, development, and research experience that can help
have distinguished CVs and university/graduate school applications
4. Communicate with people from different backgrounds, and plan and manage
projects effectively
5. Directly contribute to society as part of their camp fees will be donated to
Alashanek Ya Balady programs and activities

Tel: 02-3303-6500/ 010-000-6097
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We provide learning for:
1. Mid-Career Professionals
2. Middle Managers
3. Entry Level Employees
4. Graduate Program Participants
List of ADAA’s Clients &
Partners
We Serve and partner
with:
1. Corporations
2. Career Offices
3. Recruitment Agencies
4. NGOs
5. Government institutions &
International Organizations
ClientsPartners
- Alfa Engineering & Trading
- AIESEC Egypt
- American International School
- Amlak
- Connect Media Services
- Delta Trading
- EGID
- EMECO
- Evyap Egypt
- German University in Cairo
- Hayah International Academy
- Henkel
- Juhayna - Tiba
- Mantrac
- Medmark
- Oriental Weavers
- Oxbow
- People to People International
- Premiere Securities
- Pyramids Industrial Parks
- Quest
- Red Bull
- Red Sea World
- Resala Adv. Agency
- Revive Consulting
- Semiramis Intercontinental
- Smart International School
- Social Contract Center
- Suzanne Mubarak Women
International Peace Movement
- The American University in
Cairo
- Virgin
- Hayah Sports Academy
- NAS™Trends for Responsible Fashion
- The American University in Cairo
- Alashanek Ya Balady for Sustainable
Development
- Wild Guanabana- Life Changing Journeys
- Kee Action Sports
Sponsors
- Procter & Gamble
- OTV

Tel: 02-3303-6500/ 010-000-6097
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ADAA\' Profile (People Learning)

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