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AD3111 Class 2 Search
- 2. WHY IS SEARCH SO IMPORTANT?
- 3. SSeeaarrcchh iiss aabboouutt ppeeooppllee rraaiissiinngg tthheeiirr hhaannddss aanndd eexxpprreessssiinngg iinntteenntt
- 5. source Consumer Information Web-site Consumer point
- 6. Search Engine Consumer point Consumer Information
- 8. Consumer Product information Search Engine Marketer point
- 9. Search is the No.2 internet activities Thailand, APAC & Worldwide Base: Google Research APAC 2007
- 10. Search marketing Help You Connect 10 Reach People Be Relevant Engage Them Measure Success
- 11. Consumers Look to Search Search is #2 consumer information source 56% 45% 66% 60% 70% 60% 50% 40% 30% 20% 10% 0% In-Person Store Visits Search Engines Online Retail Stores Friends and Family 11
- 12. Thailand: Search Engine Usage • 98% of all respondents use a search engine when researching or purchasing a product online Q: “Do you ever use a search engine (such as Google, Yahoo, MSN) when you research or purchase a product or service online?” Source: Google Benchmark Survey TH Media-Screen/GMI 2006
- 13. Thailand: Search Engines • 96% say they use Google to research or purchase a product or service online Q: “Which of the following search engines do you use when you research and/or purchase a product or service online? Select all that apply” Source: Google Benchmark Survey TH Media-Screen/GMI 2006
- 24. Sometime money can help
- 25. create your product content on other’s website • PR News • Web’s Product Review – Text – VDO • Webboard • User generated content
- 26. USER
- 28. GGooooggllee AAddwwoorrdd GGooooggllee AAddsseennssee
- 30. KKeeyy wwoorrdd AADD GGrroouupp AAddvveerrttiissiinngg pphhrraassee
- 31. Key word Wording, phrase, sentence
- 33. 1. ADSL 2. ADSL Broadband 3. Hi-Speed 4. Hi-Speed Internet 5. Internet Broadband 6. Internet Broadband Provider 7. Wi-Fi ADSL 8. Wi-Fi Internet 9. Wireless Broadband 10. Wireless Broadband Provider 11. Wireless Internet 12. ติดตั้ง internet 13. ติดตั้งอินเตอร์เน็ต 14. บริการติดตั้ง internet 15. ผู้ให้บริการ internet 16. ผู้ให้บริการอินเตอร์เน็ต 17. Internet ISP 18. Internet Service Provider 19. ADSL Provider 20. Broadband Wireless Solution EX key word
- 34. AD GROUP Help you manage your Keyword
- 35. AD GROUP Wording that can control your Keyword Idea
- 36. The Search opportunity is not just client’s brand วิธีรักษาผื่นผ้าอ้อม ผด เด็ก ผด ผื่น เด็ก ผผดด เ ดเด็ก็ก Product CAMPAIGNS ผลิตภัณฑ์สำาหรับ เด็ก ของใช้ เด็ก แคร์ ผลิตภัณฑ์แป้งเด็ก ขอบคุณที่รัก กัน เพลง potato ภาพเด็กน้อยน่า รัก ส่งรูปลูกเข้า ประกวด แป้งเด็ก ส่ง clip ชิง รางวัล Category Interest ผดผื่นใน ทารก ลูกงอแง เลี้ยงลูก ผื่นแดง i love you mom care แป้งแคร์ แคร์ชมพู Care blue ของใช้เด็ก อ่อน Brand แป้ง เวรี่เบอรรี่ พัฒนาการ เด็ก เด็ก 2 ปี ลูกไม่สบายตัว แม่และเด็ก
- 37. Ad Group : Teana
- 38. Ad Group : Motor Show
- 39. Ad Group : Techno CVT
- 40. Adgroup Product Element competitor benefit
- 41. KEYWORD MATCHING
- 42. The four keyword matching options determine which Google searches can trigger your ads to appear. These options can help you control who sees your ads. You can set each search-targeted keyword to have one of those four settings. To use a keyword matching option, just add the appropriate punctuation to your keyword: Broad match Phrase match Exact match Negative match
- 47. Copy Ads
- 48. SSEEMM CCooppyy AAddss Head Line 25 Character Copy 70 Character Web URL
- 49. 1.Ads should relate with Ad Group 2. Head and copy must catch
- 50. Google Adsense
- 53. Google Content Network Reach your customers, wherever they are on the web • Google automatically targets your ads to the most relevant sites and page placements based on a given page's content and your chosen keywords. • Your ads will be eligible to show on popular news sites, blogs, entertainment pages, industry publications and social networks sites where we can match them with user interests.
- 54. Contextual Targeting Ads on Pages Text Ads Banner Ads Banner
- 55. 55 Start with Choosing your Targeting Where Consumers Are Contextual Targeting By Keywords Placement Targeting Your Message The most robust targeting of any network Add Geographic, Time and Exclude sites, keywords, categories
- 56. Contextual Targeting Serve ads to consumers based on the content they’re reading using the most powerful contextual technology in the world
- 57. Placement Targeting Serve ads to consumers based on specific sites on the Google Display Network
- 58. Sample of Ads
- 59. Sample of Ads
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