Speech Recognition Technology Enabled Mobile Phone In Indian Summaryardubey
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This document summarizes a presentation about the potential for speech recognition technology (SRT) in the Indian mobile phone market, particularly in rural areas. The presentation covers research conducted surveying 200 rural residents in 12 villages about their mobile phone usage and openness to SRT features. Key findings include that most mobile owners are aged 16-35, and this age group represents the best potential target market for SRT devices and services. Non-mobile residents gave high ratings to proposed SRT call and SMS features but were more price sensitive, suggesting SRT could help expand rural mobile access if offered at affordable prices. The presentation concludes SRT could succeed in rural India if focused on the needs of younger residents and paired with popular value-added
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This document summarizes research conducted on speech recognition technology and its potential in the Indian mobile market. The researcher conducted a survey of 100 urban residents, collecting demographic data on age, occupation, education, and mobile phone usage history. Most respondents were between 15-35 years old and had a university education. The majority had owned a mobile for over 5 years and used calling and SMS features. When presented with speech recognition technology, 84% rated it positively and 87% expressed interest in using it. 64% said they would purchase a new phone with this feature. On average, respondents were willing to pay 1600 rupees for a phone with speech recognition or 675 rupees for enabling software.
Final virgin
Virgin Mobile plans to enter the Indian handset retail market by targeting urban youth aged 14-25. It aims to establish its brand and gain 10% market share within 3 years through differentiating on value for money, innovative services, great handset prices, and personalized customer care including a generous returns policy. Virgin will focus on major youth markets with a lean cost structure and eye-catching advertising to appeal to young consumers.
Virgin Mobile India Strategy
Virgin Mobile is entering the Indian mobile handset retail market by tying up with Tata Teleservices. While Virgin is primarily an MVNO company, retail distribution is an important part of its strategy. Its retail strategy will be crucial to achieving strong subscriber uptake versus a mediocre performance. Virgin aims to target urban youth aged 14-25 years by positioning itself as a brand that understands their needs and offers innovative services and products at great prices. It plans to expand its presence through kiosks and shop-in-shops located where youth shop.
#MobileRocks South Africa 2014: Part 2 - The Mobile Audience
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Marketing servey
1. The document appears to be a marketing survey report on mobile phones conducted in Allahabad, India. It includes details like the student's name, course, and objectives of the survey.
2. The methodology section describes how primary data was collected through a questionnaire with a sample size of 30 consumers. The data analysis section presents findings from the survey in graphs and tables.
3. Key findings are that Samsung is the most popular brand, especially among students, and that people prefer medium to large screens and viewing call logs together. Teenagers prioritize games and social media over other uses.
Comm215 - Mobile Applications
This report summarizes findings from a survey of 246 Singaporean youth about their mobile phone usage and application behaviors. Key findings include:
- The iPhone is the most popular brand across occupations and age groups.
- Most users have access to application stores and visit them frequently, especially iPhone users.
- Females are more likely than males to pay for apps.
- Facebook is the most popular app, followed by chat and games apps.
- Location-based apps and secure purchasing apps are emerging trends.
The report recommends focusing app development on social media, games, and secure/privacy-focused apps to meet emerging needs and preferences. It also suggests leveraging popular platforms like Facebook and exploring opportunities in
Scaling Mobile for Development: Harness the Opportunity
The document summarizes key findings from a report on scaling mobile technology for development. Some of the main points include:
- Mobile phone access in developing regions has grown rapidly, with around 40% of people subscribing to services. Over 50% have access to a mobile even if they don't own one.
- Network coverage remains a challenge, especially in rural areas, though 2G coverage is widespread. Smartphone ownership is still low at under 10% overall.
- The mobile for development sector has grown to over 1,000 live services but scaling remains a challenge. Business models are shifting from reliance on donors to more sustainable revenue-based models in some sectors.
- SMS is still the
44896162 airtel-vs-vodafone
This document compares the marketing strategies of Airtel and Vodafone in India. It outlines their objectives, profiles, target markets and marketing mixes. Airtel targets young urban customers while Vodafone focuses on rural areas. Both use low pricing, extensive networks and varied products. Subscriber data is presented and analyzed to compare their market performance, finding that Airtel needs to improve customer service and update strategies to better compete with Vodafone.
Mobile Internet Consumer Report 2013 - Middleeast
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Ericsson Mobility Report, June 2016 - Regional report South East Asia and Oce...
The Internet of Things (IoT) is expected to surpass mobile phones as the largest category of connected devices in 2018.
Mobile Market Report SMS Usage In Urban India
SMS continues to be widely used in urban India, with the average Indian sending 29 SMS per month. SMS is used not just for personal communication but also for services like checking bank balances. A survey found that almost 20% of urban Indians have used an SMS-based value added service in the past quarter. Receiving jokes via SMS was the most popular SMS VAS, used by about half of SMS VAS subscribers. Males are generally more active users of SMS VAS than females. SMS is also increasingly being used as a marketing and advertising tool in India.
Scaling mobile for development harness the oppurtunity in the developing world
Scaling mobile for development harness the oppurtunity in the developing worldGSMA Mobile for Development
Around 40% of people in the developing world now actively subscribe to mobile services, with many more having access to a mobile, if not direct ownership. Mobile access in these regions has outpaced the rate at which much of the population is gaining access to basic services such as electricity, sanitation, and banking. As such, there has been increased focus on the role mobile can play in improving social, economic and environmental development in emerging markets. There are now over 1,000 live, mobile-enabled products and services in the developing world across several verticals, including financial services, health and entrepreneurship. While there has been substantial growth in the number of these services over the last three years, the opportunity to achieve broad-based scale is significant.
Mobile operators are increasingly incorporating these 'mobile for development’ (M4D) services as important components of their value added services (VAS) portfolio in developing markets, partly as a contributing driver of future revenue growth, but more importantly as an enabler to forging a loyal relationship with previously unconnected, low-income subscribers. As the use of mobile data rises over the next three to five years, capturing the loyalty of these subscribers now will be key to solidifying the operators’ place in the data value chain in the future.
Our new report, Scaling Mobile for Development, outlines the challenges and opportunities for achieving commercial success and social impact through M4D services. It has been developed by Mobile for Development Intelligence with support from the Rockefeller Foundation. Our inclusive approach included a research process and production of an interim (April 2013) and final report, with a series of peer review workshops held in Nairobi, Kenya and Washington DC to drive collaboration and thought leadership across stakeholder groups.Survey on purchased of a mobile phone in sri lanka
The survey summarizes results from a survey conducted on mobile phone purchases in Sri Lanka. It found that 65% of respondents were female, with the largest age group being 18-25 years old (70%). When asked about current mobile brand used, 69% reported Samsung and Apple was second at 12%. Respondents picked their brand based on features, design, and brand personality. When asked about the best brand, Apple and Samsung were seen as best for camera quality, user experience, and battery life respectively. Most respondents were willing to spend between Rs 15,000-25,000 on a new mobile phone.
Value Added Services in Rural India - Mobile VAS Asia 2009
This document discusses opportunities for mobile value-added services (VAS) in rural India. It notes that by 2012, 60% of India's 650 million mobile subscribers will be rural. Popular existing rural VAS include astrology, Bollywood, and cricket content delivered via SMS, WAP sites, and voice portals. Challenges include low awareness of VAS, literacy issues, and lack of contextual innovation. Moving forward, companies should focus on voice-based services in local languages, collaborate locally, and lower entry barriers to empower rural users and fuel the ecosystem.
SAP Mobile Consumer Survey Report_APAC
Whether you’re fine-tuning your mobile commerce and engagement strategy or transforming it entirely, the new SAP Mobile Consumer Survey Report will be a critical enabler for your business to harness the growing global consumer appetite for mobile. Visit www.sapmobileconsumertrends.com/anz/ to learn more.
Product Brochure: Asia-Pacific M-Commerce 2017
Product Brochure with summarized information of our publication "Asia-Pacific M-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/asia-pacific-m-commerce-2017/
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The survey found that while over 70% of respondents were using or planned to use mobile marketing in the next 6 months, 30% did not due to misconceptions about cost and effectiveness or not knowing how to apply it. Although awareness of mobile marketing tools was high, over 80% of respondents spent less than 5% of their budgets on mobile advertising due to lack of knowledge and not knowing of agencies that could help. There is potential for growth in mobile marketing as awareness increases but also a need for more agencies to educate companies on effective mobile strategies.
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The document discusses a study on customer satisfaction with Reliance Jio mobile network in India. It outlines the objectives of studying customer satisfaction levels in areas like network connectivity, internet quality, monthly expenses, and preferred services. A survey was conducted of 101 Jio customers through Google forms to collect primary data on these metrics. The analysis found that over half of respondents use Jio, spend over Rs. 500 monthly on recharges, and have been using Jio for over a year. It also provides suggestions such as expanding rural network coverage and improving call quality and customer service.Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
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08 critical points for each Marketer in order to develop mobile marketing strategy
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This document provides a project report on unlocking consumer data opportunities in the Indian telecom business. It analyzes the state of the Indian telecom market, characteristics of the Indian mobile consumer, challenges and opportunities. Key points include: India has over 900 million subscribers but a disparity between rural (43% teledensity) and urban (140% teledensity). The market saw uncertainty in 2012 but has since stabilized. Rural areas represent a major growth opportunity. Indian mobile consumers are predominantly prepaid users on GSM networks, though smartphones are growing in urban areas. Rural users innovatively adapt mobile technology.
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#MobileRocks South Africa 2014: Part 2 - The Mobile Audience
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Speech Recognition Technology Enabled Mobile Phone In Indian Summaryardubey
- 2. SPEECH RECOGNITION TECHNOLOGY ENABLED MOBILE PHONE & VAS IN INDIAN MARKET PERSPECTIVE A Presentation by: Sumeet Rauniyar Summer Trainee – Siemens Information Systems Limited. Pursuing MBA from Graduate School of Business & Administration, Greater Noida
- 3. PRESENTATION FLOW Objective of the topic. Research methodology adopted Mobile owner vs. Non mobile respondents, their demographic comparison. Effect of age, education & income on mobile ownership. Emerging prospects SRT enabled device and SRT-VAS tentative expenses. SRT enabled device & SRT-VAS ratings and its impact on decision making. Conclusion and recommendations.
- 4. To study and analyze Indian mobile & VAS market especially in rural area. To know about the mobile interface and knowledge of the rural as well as semi-rural Indian population. To study how the SRT device & VAS will help Indian mass in making mobile interface easier for them. Can SRT enabled device be tool to induce non-mobile rural Indian having less or no interface with mobile device. OBJECTIVE OF THE TOPIC
- 6. Sample to be collected from rural areas.
- 7. Direct interaction with rural population either own mobile or not.
- 9. Data under consideration of this study-190
- 11. Sample not having mobile-99
- 13. MOBILE OWNER VS.NON-MOBILE SAMPLE A DETAILED PROFILING OF BOTH TYPE OF SAMPLES
- 15. 20% are above 35 year age.
- 16. The mean age is 28 year.
- 17. 58% lie between 16-35 age group.
- 18. 42% non-mobile respondents are above 35 year age.
- 20. 16% mobile holder has income above INR 5000.
- 21. Mean income of whole sample is INR 3600
- 22. 38% non-mobile population has income below INR 2000.
- 23. Only 11% non-mobile respondent has income above INR 5000.
- 25. Rest 52% is of Shopkeeper/Servicemen/Student.
- 26. 51% sample is of Farmer/Labor/Housewife/Unemployed.
- 28. 37% have education equal or above Intermediate.
- 29. 11% is illiterate or only knows to sign.
- 30. Majority of sample (45%) have education between 6-10th.
- 31. Only 20% have education above Intermediate or above.
- 33. Only 29% spend less than INR 100.
- 34. 22% spend between INR 101-200.
- 36. Only 20% spend above INR 200.
- 37. Average amount spend by non-mobile is INR 135 per month.
- 38. EFFECT OF AGE, INCOME & EDUCATION ON MOBILE OWNERSHIP: EMERGING PROSPECTS AND RECOMMENDATIONS
- 40. Even respondents having income of INR 1500 have 35% mobile penetration, this is due to 69% share of respondents below/equal 28 year of age.(Red line)
- 42. Between age 20-30 year the respondents having education below high school is above 50% but penetration is high, so they may be potential target segment.
- 44. Most of respondents having education above 6th are below 28 year (above 59%), the target segment 20-30 age group are educated too.
- 54. Education too plays important role in new mobile technology acceptance.
- 55. Since the tentative price quoted by the respondents are speculative, so alone we can’t bank on them.
- 56. The rural population who still doesn’t own mobile are highly price-sensitive, so to enable them with mobile is tough task.
- 58. EXPECTATION OF RURAL POPULATION: Lost mobile security even after mobile switched off/SIM destroyed. Need water proof set as most of them commute by bicycle, on foot and motorcycle for their work. To track the location of the person on the other side. Customized information through SRT-VAS i.e. educational material & trade price of commodities they are dealing. Information provided on SRT-VAS should be regional as well as genuine too, to build goodwill in rural mass. Battery back-up, so that dependency on electricity should decrease.
- 59. THANK YOU FOR YOUR ATTENTION !! Yours valuable suggestions & Questions