SXSW precis for my Design With Soul presentation

1. Design
With Soul
Adam Cutler
Design Studio Director
IBM Design

2. IBM Design :: ©2014 IBM Corporation 2

3. IBM Design :: ©2014 IBM Corporation
ideas without a soul
are worthless
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soul
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essence
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essence
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essence
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noun
the intrinsic nature or
indispensable quality of
something, esp. something
abstract, that determines its
character
‘esəns

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noun
the intrinsic nature or
indispensable quality of
something, esp. something
abstract, that determines
its character
‘esəns
essence

9. IBM Design :: ©2014 IBM Corporation
learn how to bring
soul and essence
to what you have to offer
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10. IBM Design :: ©2014 IBM Corporation 10Slipping designed by Luis Prado from The Noun Project
fail early and learn well

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Human Search designed by Doug Cavendish from The Noun Project
always be looking for the human connection

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embrace your constraints and limitations

13. IBM Design :: ©2014 IBM Corporation 13Shared Interest designed by Blake Thompson from The Noun Project
share your ideas

14. IBM Design :: ©2014 IBM Corporation 14Disguise designed by Ian Kirkland from The Noun Project
don’t take yourself too seriously

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have fun, always
15Happy designed by Tobias F. Wolf from The Noun Project

16. IBM Design :: ©2014 IBM Corporation
you can’t dictate
great outcomes
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you can prepare for
great outcomes
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IBM Design
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