Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design at Scale (Adam Cutler at Enterprise UX 2016)

1,274 views

Published on

Adam Cutler: "Design at Scale"
Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net

Published in: Design

Design at Scale (Adam Cutler at Enterprise UX 2016)

  1. 1. Design at scale Adam Cutler Distinguished Designer, Design Practices Director IBM Design
  2. 2. There are 3 elements needed to create a sustainable culture of design at scale.
  3. 3. people + places + practices
  4. 4. © 2016 IBM Corporation | IBM Confidential people
  5. 5. IBM Design :: ©2016 IBM Corporation hiring 1,500 designers 6
  6. 6. IBM Design :: ©2016 IBM Corporation 10,000+ candidates identified 7
  7. 7. IBM Design :: ©2016 IBM Corporation > 5,300 portfolios reviewed 8
  8. 8. IBM Design :: ©2016 IBM Corporation 1 out of every 40 portfolios selected 9
  9. 9. IBM Design :: ©2016 IBM Corporation 1,700 phone screens 10
  10. 10. IBM Design :: ©2016 IBM Corporation 830 flydowns 11
  11. 11. IBM Design :: ©2016 IBM Corporation 750 hires and counting 12
  12. 12. IBM Design :: ©2016 IBM Corporation Our people are the backbone of our culture 13
  13. 13. behavior time 14 = culture
  14. 14. IBM Design :: IBM Confidential :: ©2016 IBM Corporation Manifestation of Culture 15 Symbols Heroes Rituals PracticesValues
  15. 15. Values
  16. 16. Rituals
  17. 17. Rituals
  18. 18. Heroes
  19. 19. Heroes
  20. 20. Symbols
  21. 21. Practices
  22. 22. IBM Design :: IBM Confidential :: ©2016 IBM Corporation You can’t fake culture and you sure as hell can’t buy it 21
  23. 23. IBM Design :: IBM Confidential :: ©2016 IBM CorporationIBM Design :: ©2016 IBM Corporation Design Career Ladder 22 Assoc. Designer Exposure: Focused on 1 project Responsibility: Guided, Constrained Designer Exposure: Focused on 1 project Responsibility: Mentor, Solo Advisory Designer Exposure: Focused on 1- 2 project Responsibility: Mentor, Manager Senior Designer Senior Design Manager Multiple Projects Responsibility: Lead Distinguished Designer Design Executive Design Principal Design Practice Manager Suite of offerings Design Research User Experience Design Visual Design Front-End Development Design Disciplines IBM Fellow VP
  24. 24. The abilities of an IBM Designer Designing for emotional impact Behavioral influencing through human understanding Storytelling Utilizing technology as a medium Radical collaboration
  25. 25. © 2016 IBM Corporation | IBM Confidential Places
  26. 26. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 25
  27. 27. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 26 Freedom and flexibility to work the way we need. What makes a studio a Studio?
  28. 28. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 27 What makes a studio a Studio? A space for Whole Teams to work together.
  29. 29. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 28 A place for designers to work & call home. What makes a studio a Studio?
  30. 30. IBM STUDIOS AUSTIN :: 8TH FLOOR
  31. 31. SPACES THAT CONNECT US TO OUR DESIGN LEGACY
  32. 32. IBM STUDIOS AUSTIN :: FLUID SPACES
  33. 33. IBM STUDIOS AUSTIN :: LIVABLE SPACES
  34. 34. © 2016 IBM Corporation | IBM Confidential practices
  35. 35. © 2016 IBM Corporation | IBM Confidential IBM Design Thinking Smarter teams. Better ideas. Happier users.
  36. 36. Principles A focus on user outcomes Multidisciplinary teams Restless reinvention guide us.
  37. 37. Principles A focus on user outcomes Multidisciplinary teams Restless reinvention The Loop Observe Reflect Make drives us.
  38. 38. Principles A focus on user outcomes Multidisciplinary teams Restless reinvention The Loop Observe Reflect Make The Keys Hills Playbacks Sponsor Users align us.
  39. 39. The Keys Align us on clear intent & purpose The Loop Enables problem identification & envisioning possible solutions Principles Frame the way
 we see problems
  40. 40. © 2016 IBM Corporation | IBM Confidential IBM Design Language Where our heads meet our hearts
  41. 41. Discover, Try & Buy Get Started Everyday Use Manage & Upgrade Leverage & Extend Get Support
  42. 42. IBM Design :: IBM Confidential :: ©2013 IBM Corporation 43
  43. 43. IBM Design :: IBM Confidential :: ©2013 IBM Corporation 45 Data Quality Breakdown Column Viewer
  44. 44. © 2016 IBM Corporation | IBM Confidential IBM Design Research Identify the right problem for the right people.
  45. 45. © 2016 IBM Corporation | IBM Confidential
  46. 46. people + places + practices = outcomes
  47. 47. IBM Design :: IBM Confidential :: ©2016 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation 51 @adam_cutler #ibmdesign

×