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IBM Design Thinking Overview at Hannover Messe 2017

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More about IBM Design Thinking https://www.ibm.com/design/thinking/

More about IBM at HMI 2017
http://www-05.ibm.com/en/hmi/

Published in: Design
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IBM Design Thinking Overview at Hannover Messe 2017

  1. 1. IBM @ HMI 2017IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  2. 2. April 23-28, 2017 © 2016 IBM Corporation | IBM Confidential IBM Design Thinking Human-centered outcomes at speed and scale IBM iX GBS for HMI 2017
  3. 3. IBM Interactive Experience :: IBM Confidential :: ©2015 IBM Corporation IBM Design Thinking in practice 3 Design apps and websites Design new business models Design and improve processes Implement your Design Thinking People, Practices and Places
  4. 4. Design is the intent behind an outcome. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  5. 5. Human-centered outcomes require empathy for the people you serve. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  6. 6. Delivering outcomes at speed and scale requires us to work together. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  7. 7. IBM Design Thinking IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  8. 8. Understand people’s needs. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  9. 9. Form intent. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  10. 10. Deliver outcomes at speed and scale. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  11. 11. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential The Loop The Keys Principles
  12. 12. IBM Design Thinking for Clients
  13. 13. Engagement
  14. 14. IBM iX GBS :: © 2015 IBM Corporation :: IBM Confidential IBM Design :: IBM Confidential :: ©2013 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation 14 IBM Digital Reinvention Visioning and Strategy Design Thinking Business Model Operating Model Agile and Iterative ImplementationTechnology Solution Agile and Iterative ImplementationAgile and Iterative Implementation
  15. 15. IBM iX GBS :: © 2015 IBM Corporation :: IBM Confidential IBM Design :: IBM Confidential :: ©2013 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation 15 IBM Design Thinking Visioning and Strategy Design Thinking Business Model Operating Model Agile and Iterative ImplementationTechnology Solution Agile and Iterative ImplementationAgile and Iterative Implementation
  16. 16. Workshop example
  17. 17. IBM Design Thinking with a 3 step approach Discover the value Prove the value Deliver the value
  18. 18. 18 Understand User Stakeholder Maps, Empathy Maps and/or Hopes & Fears Explore context As-Is Scenario, Pains & Gains Points Understand users needs Need-Statements 1 2 3 4 Explore Cluster ideas and/or Capability identification Prototype & Use Cases Use-Case description or paper based prototypes 5 6 7 8Experience Journey To-Be Scenario or Strory Boards Ideation Generate ideas to fulfill needs Evaluate Priorization grid for Ideas, Use- cases or Capabilities Exemplary Workshop Agenda IBMDesignThinking © 2016 IBM Corporation | IBM Confidential
  19. 19. IBM Interactive Experience :: IBM Confidential :: ©2015 IBM CorporationIBM Design :: IBM Confidential :: ©2014 IBM Corporation 19 IBM Design Thinking Workshop Enablement Problem Definition Expertise Application To get to solutions, we start with the problem. We work with clients in advance to develop two or three problem statements to serve as the basis for the IBM Design Thinking workshop. Our lead facilitators are experts in assisting in the identification and refinement of problem statements and workshop design. We apply IBM Design Thinking to the problem statements, and solutions formulate through deep collaboration and IBM Design Thinking practices.
  20. 20. IBM Interactive Experience :: IBM Confidential :: ©2015 IBM CorporationIBM Design :: IBM Confidential :: ©2014 IBM Corporation 20 Problem Statement Examples We need to improve the client experience with the pre-sale, sale, and support for B2B clients. 2 We need to engage and attract new clients, particularly those in the Millennial demographic. 3 We need to automate and provide the right support to our associates so they can take on more complex work. 4 We need our advisors to engage more effective with clients to present product, ask questions, and initiate sales. 5 Our clients want to have visibility to the financial products they have with us, provide updates and do what-ifs. 6 Our staff needs to develop the skills required for tomorrow’s market needs. 1
  21. 21. IBM iX GBS :: © 2015 IBM Corporation :: IBM Confidential 21
  22. 22. www.ibm.com/practices

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