COVID-19 Restaurant Survival Guide Webinar from GoMarketing.com by Richard Uzelac, CEO.

1. TIPS ON HOW
TO SURVIVE IN
2020

2. 3 Food Delivery Methods
 Delivery: You can take phone orders and deliver
food to your customers. You can fulfill orders from
Uber Eats, or Door Dash. Or use your own employees
to deliver and offer ‘Free Delivery’ to all your
customers.
 Offer Curbside Pickup: You can allow patrons to
come into your restaurant, and pickup their phone
orders. Better to offer Curbside Pickup where your
gloved employee gives them the sealed food.
 Drive -Through: If you are lucky to have a drive-
through for your restaurant which can stay open.

3. Online Marketing Ideas
Homepage of your Site: Let Visitors Know You
are OPEN:
“YES! We are OPEN for Delivery and Takeout!”
“Let us Cook a Great Dinner for you Tonight!”
“CALL NOW! to Place Your Takeout or Delivery
Order!”
“Call 222-555-1234 to order Pickup or Delivery!
Or fill out this form:”

4. Online Marketing Ideas
More on Website:
Consider adding a home page banner or section that explains
what your restaurant is doing to comply with the COVID-19
restrictions and health measures you are taking.
 Add a message of precautionary steps they are taking to
mitigate the spread of the Corona virus.
 Contactless/Sealed Delivery:
If you are using your employees to deliver the food, tell
them on your website! Tell them you offer ‘contactless’
delivery and you deliver in sealed containers with
tamper-evident packages [like taping or stapling the
order bags closed] and drop them off at the customer’s
door with no interaction.

7. Online Marketing Ideas:
Update the Revised Google Business page:
Reflect what you are doing now:
 Show you are offering Delivery and
Takeout, but not Dine in. Or what ever you
are doing.

8. Email
Marketing
Ideas:
 Email your list what you
are offering
 Offer Gift Cards in the
emails
 Email Specials

9. On Website
Marketing Ideas
Offer Gift Card Sales at a
Discount: Allow website
visitors to buy the cards
online.

10. Offline Marketing Ideas
At Your Restaurant:
 Offer Free Delivery with the money
you will save by using your employees
and not using UBER or Door Dash.
 NEW!: Door Dash is supporting local
restaurants with lower costs to help
out. Some with free deliveries.
 Seal the order bags so Customer’s
feel better about picking up their
orders at your restaurant.

11. In Restaurant Marketing
Ideas
Cashiers should offer a squirt of
Hand Sanitizer to those that want
them.
Emphasize Gift Card Sales at the
register to generate more cash
flow during this restricted
business situation.

12. Social Media Ideas
 Update your Facebook, Instagram, Twitter and
other social media accounts with your open
status and COVID-19 Updates.
 People are already tired of cooking at home for
every single meal. Take the offensive: Tell them
you will cook it and deliver it safely to their
home or for pickup.
 Update your restaurant days and hours if these
have changed on all social media.

13. Social Media Ideas
Google Business Page:
 Update your content to show you are open for
Takeout and Delivery.
 Update your hours here as well if they
changed.

14. Advertising Ideas
 Run targeted Google Adwords and
Facebook ads to let everyone know that
customers can still get your great food and
you are open to help them.
 Advertising can get you on the first page of
Google as well, and in front of people
looking for an open restaurant.

15. Business Adjustments: Cost Savings
 Analyze POS date for food cost savings.
 Sales will be down, adjust your orders from suppliers.
 Adjust your menu to eliminate rarely purchased options to reduce waste.
 Emphasize your most popular meals.
 Partner with Nearby Restaurants: Share supplies, resources, kitchen space.
 SuperMarkets are booming, become your own supermarket. Turn your restaurant
dining room into a small store. Offer: produce, canned goods, meal kits, pastas,
stock. Update our website and sell the products online for curbside pickup.

16. Business Resources: Helpful Links
 www.Restaurant.org/Covid19: great resources updated often.
 https://restaurant.org/Articles/News/CARES-Act-provisions-whats-in-it-for-restaurants:
Discusses repayment by the government for Rehiring Employees. Will cover payroll for
2.5 months!

17. Financial Help
$2 Trillion Stimulus Plan:
 Nothing here is been implemented,
but it will be.
 Stay alert for what you need to do
to get your fair share.
 This could be a huge benefit for
your business to keep it afloat until
you can go back to normal

18. Next Webinar:
Americans with Disabilities Act (ADA) Website Compliance Law
This is a Law that prohibits discrimination against persons with disabilities in many areas of
public life. ADA has been interpreted as pertaining to website accessibility for visitors with
vision, hearing, and speech disabilities. Restaurant websites need to be ADA compliant now.
We can discuss how to be compliant in the Webinar, time allowing. You can read more about it
here: https://gomarketing.com/services/ada-website-compliance-services/

19. Thank You for Attending This Webinar!
Feel free to call us at: 805-413-7893
Or Email Us at:
Rich@GoMarketing.com or Lance@GoMarketing.com
Visit our Website at: www.GoMarketing.com