Social marketing 101/ 201 combo presentation. This presentation is somewhat tailored to the travel and hospitality industry. I hope that you find it helpful. (still lacking in cowbell) Cheers! -Bryan

1. Active
InfluenceGuided By Voices
Social Media Marketing
@bryanjones
September 24, 2009

2. baselin
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The Shift In Cultural Behavior
Active Influence - Guided By Voices

3. Social Media
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4. e
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5. Who+How
Creators
Critics
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Joiners
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Spectators
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Inactives US Online Adults Social Participation
Social Technographics Ladder® Forrester Research

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US Online Adults Social Participation
Social Technographics Profile® Forrester Research

7. Social Networking Participation
31% White, Non-Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey

8. Social Networking Participation
43% Black, Non-Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey

9. Social Networking Participation
48% Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey

10. Facebook #s
300M+
Active Global Users
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Facebook Internal Statistics 2009

11. Facebook #s
120M+
Daily Users
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Facebook Internal Statistics 2009

12. Facebook #s
2/3+Users Are Outside of College
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Facebook Internal Statistics 2009

13. Facebook #s
35+ Fastest Growing Demographic
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Facebook Internal Statistics 2009

14. Facebook #s
22% Internet Traffic Into Facebook 12/08
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Facebook Internal Statistics 2009

15. Facebook #s
502,880
18+ Users In Arkansas
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Facebook Internal Statistics 2009

16. Facebook #s
9,943,760
18+ Users In Arkansas’ Touch States
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Facebook Internal Statistics 2009

17. Facebook - Default Wall View
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18. Sample Facebook TouchGraph
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19. Facebook Commercial Fan Page
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20. Facebook Commercial Fan Page
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21. Facebook Internal Messaging
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22. Facebook Group Page
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Twitter #s
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1,382%
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Growth From 3/08 - 3/09

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Twitter #s
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27M+
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US Users

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Twitter #s
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55%
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Female Users

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Twitter #s
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27%
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Active Users

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Trip Advisor - Reviews & Opinion Networks

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Uptake Reviews & Opinion Networks

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Uptake - Reviews & Opinion Networks

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Urban Spoon - Reviews & Opinion Networks

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Urban Spoon - Reviews & Opinion Networks

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Urban Spoon - Reviews & Opinion Networks

37. Sample Facebook TouchGraph
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Urban Spoon - Reviews & Opinion Networks

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Urban Spoon - Reviews & Opinion Networks

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Urban Spoon - Reviews & Opinion Networks

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Yelp - Reviews & Opinion Networks

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Yelp - Reviews & Opinion Networks

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Yelp - Reviews & Opinion Networks

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Yelp - Reviews & Opinion Networks

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Yelp - Reviews & Opinion Networks

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Social Engagement Essentials
Active Influence - Guided By Voices

47. Be Honest
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48. Be Relevant
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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

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Social Engagement Essentials - Relevance

60. Be Amazing
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61. Social Content Development
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Community Management and Culture Leadership

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Community Management And Content Sharing

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Community Management and Content Development

65. Be Generous
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Social Engagement Essentials - Generosity

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Social Engagement Essentials - Generosity

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Social Engagement Essentials - Generosity

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Social Engagement Essentials - Generosity

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Social Engagement Essentials - Generosity

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Social Engagement Essentials - Generosity

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Engagement
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Process For Moving From Theory To Action
Active Influence - Guided By Voices

73. Discovery
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Social Engagement Process

74. Strategy
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Social Engagement Process

75. Creative
Development
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Social Engagement Process

76. Community
Engagement /
Management
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Social Engagement Process

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Social Applications
Active Influence - Guided By Voices

78. RSS Reader (Google Reader)
Tools
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Tools
Twitter Extensions (CoTweet)

80. Twitter Profile View
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Tools
Twitter Extensions (Pea Shoot App)

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Twitter Extensions (TweetDeck)

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Tools
Social Media Monitoring (Radian6)

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Tools
Social Media Monitoring (Radian6)

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Tools
Social Media Monitoring (Radian6)

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Tools
Social Media Monitoring (Radian6)

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Tools
Social Media Monitoring (Radian6)

88. #tigs
tools
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Credits
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Those Who Influence
Active Influence - Guided By Voices

90. Influencers
Books/Audiobooks
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91. Influencers
Books/Audiobooks
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92. Influencers
Books/Audiobooks
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Influencers
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Presentations via SlideShare.net

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Influencers
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Presentations via SlideShare.net

95. @jowyang @jasonfalls
@armano @paulisakson
@faris @awolk
@jonathanbriggs
@mashable @iA
@gapingvoid
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@rohitbhargava
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@bogusky
values
@tdefren
@convagency
proces
@briansolis
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@charleneli
Influencers
credits
People Who‘ve Earned The Right To Be Heard

96. Dark wood background Busy crosswalk scene 1 Taxis in New York
http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/
matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in-
crosswalk-scene-1.php new-york.php
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Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street
and Escalator http://www.istockphoto.com/ intersection
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http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/
stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at-
blurred-people-on-stairs-and- busy-downtown-street-
escalator.php intersection.php
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Photo Credits

97. Interior of old diner Commuters
http://www.istockphoto.com/ http://www.istockphoto.com/
stock-photo-7760323-interior- stock-photo-5811507-
of-old-diner.php commuters.php
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Photo Credits

98. text JONES
to 50500
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Save The Business Card, Save a Tree

99. Active
InfluenceGuided By Voices
Social Media Marketing
@bryanjones
September 24, 2009