How vertical search can generate revenue and drive traffic for publishers

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A presentation given by Andy Black of Convera to major publishers and media owners in Soho, London on 22nd July 2008

Business Technology

Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email_address]

Search as a Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

making search customised for specific communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

create a superior search experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Results “ Search Optics” Results Search for ‘wavelength’

Traffic driving tools

revenue opportunities

get inside the daily workflow of your community

thank you Contact Andy Black [email_address]

Thank you Andy Black AD:SAUCE July 22 nd 2008 [email_address]

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International Journal on Web Service Computing (IJWSC)

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Web Service Computing is a recent evolution in Distributed Computing series and it is an emerging and fast growing paradigm in the present scenario. Web Service Computing is a diversified discipline suite that related to the technologies of Business Process Integration and Management, Grid / Utility / Cloud Computing paradigms, autonomic computing, as well as the business and scientific applications. It applies the theories of Science and Technology for bridging the gap between Business Services and IT Services. Service oriented computing addresses how to enable the technology to help people to perform business processes more efficiently and effectively, ultimately resulting in creating WIN-WIN strategy between the business organizations and end users. The greatest significance of the web services is their interoperability, which allows businesses to dynamically publish, discover, and aggregate a range of Web services through the Internet to more easily create innovative products, business processes and value chains both from organization and end user points of views. Due to these, this cross discipline attracts the variety of researchers from various disciplines to conduct the versatile research and experiments in this area.

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

Web Service Computing is a recent evolution in Distributed Computing series and it is an emerging and fast growing paradigm in the present scenario. Web Service Computing is a diversified discipline suite that related to the technologies of Business Process Integration and Management, Grid / Utility / Cloud Computing paradigms, autonomic computing, as well as the business and scientific applications. It applies the theories of Science and Technology for bridging the gap between Business Services and IT Services. Service oriented computing addresses how to enable the technology to help people to perform business processes more efficiently and effectively, ultimately resulting in creating WIN-WIN strategy between the business organizations and end users. The greatest significance of the web services is their interoperability, which allows businesses to dynamically publish, discover, and aggregate a range of Web services through the Internet to more easily create innovative products, business processes and value chains both from organization and end user points of views. Due to these, this cross discipline attracts the variety of researchers from various disciplines to conduct the versatile research and experiments in this area. From these perspectives, this International Journal on Web Service Computing (IJWSC) is a quarterly open access peer-reviewed journal aims to act as a research platform to share and explore the main issues in Web Service Computing by publishing the current trends & technologies and research methods in the associated fields and thereby to promote the related research community.

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Web Service Computing is a recent evolution in Distributed Computing series and it is an emerging and fast growing paradigm in the present scenario. Web Service Computing is a diversified discipline suite that related to the technologies of Business Process Integration and Management, Grid / Utility / Cloud Computing paradigms, autonomic computing, as well as the business and scientific applications. It applies the theories of Science and Technology for bridging the gap between Business Services and IT Services. Service oriented computing addresses how to enable the technology to help people to perform business processes more efficiently and effectively, ultimately resulting in creating WIN-WIN strategy between the business organizations and end users. The greatest significance of the web services is their interoperability, which allows businesses to dynamically publish, discover, and aggregate a range of Web services through the Internet to more easily create innovative products, business processes and value chains both from organization and end user points of views. Due to these, this cross discipline attracts the variety of researchers from various disciplines to conduct the versatile research and experiments in this area.

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

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Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

Building (and Sustaining) Impact for your Web Resource

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International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

Call for Papers - International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

International Journal on Web Service Computing (IJWSC)

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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How vertical search can generate revenue and drive traffic for publishers

1. Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email_address]

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5. Traffic driving tools

6. revenue opportunities

7. get inside the daily workflow of your community

8. thank you Contact Andy Black [email_address]

9. Thank you Andy Black AD:SAUCE July 22 nd 2008 [email_address]

Editor's Notes

Good evening everybody. My name is Andy Black from Convera. My presentation tonight is “Online traffic generation and revenue growth from vertical search”. The audience tonight consists of publishers, editors and advertising executives from major media brands like IDG, CMP, Haymarket, Centaur, Informa, The Guardian, FT (elicit audience response for more publisher names )…….I just wanted to ask you all a question….. Given that you all produce a range of specialist publications for specific professional communities, how many work related Web searches on Google or Yahoo do your target communities do per day? (PAUSE) Imagine if your print circulation is 20,000 and each of your readers does 10 work related Google queries a day…..that’s a lot of traffic and revenue you are giving up. We can help you reclaim some of this traffic and also help you monetise it.