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How vertical search can generate revenue and drive traffic for publishers

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A presentation given by Andy Black of Convera to major publishers and media owners in Soho, London on 22nd July 2008

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • Customised homepage systems like iGoogle, NetVibes and desktop environments such as Vista enable users to easily create work and personal tabs that can be populated by the user selecting appropriate widgets. This trend is accelerating due to audiences gaining familiarity with using widgets via social networks like Facebook.



    This example shows how an engineer might use various GlobalSpec, widgets, including vertical search widgets, to provide a highly efficient in-browser working environment.



    GlobalSpec are an online only publisher and as well as having a central website, they use widgets to create distribution mechanisms for specialised sub-sets of their data.



    As well as offering a widget for their editorially vetted “best of the web” for unstructured open web content – called “The Engineering Web”, they also have widgets giving search across specialised structured databases using parametric search. This is something Google and Yahoo can’t do.
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How vertical search can generate revenue and drive traffic for publishers

  1. 1. Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email_address]
  2. 2. Search as a Service <ul><li>Save time </li></ul><ul><li>Save money </li></ul><ul><li>Reduce risk </li></ul><ul><li>Focus on core competence </li></ul><ul><li>Adapt faster </li></ul><ul><li>Easy to use </li></ul><ul><li>Self-service </li></ul><ul><li>Benefit from Convera’s expertise </li></ul><ul><li>Rapid Deployment Templates </li></ul><ul><li>Integrated Ad Server </li></ul><ul><li>Reporting and analytics </li></ul><ul><li>Build a Virtual Team </li></ul><ul><li>Have a global delivery model </li></ul><ul><li>Generate new revenues </li></ul><ul><li>Minimize the impact of rapid changes in technology </li></ul>
  3. 3. making search customised for specific communities <ul><li>Make a search scope (white list) for a specific community </li></ul><ul><li>Control crawl and spider (editorial control) </li></ul><ul><li>Search scope continuously evolving (editorial control) </li></ul><ul><li>Community involvement </li></ul><ul><li>Bookmarks improve search experience </li></ul><ul><li>Categorization of search results (editorial control) </li></ul><ul><li>Integrate proprietary content and databases </li></ul><ul><li>Control over results list ranking </li></ul><ul><ul><li>relevance, freshness, popularity </li></ul></ul><ul><li>Community specific knowledge resources </li></ul><ul><ul><li>heart attack = myocardial infarction </li></ul></ul>
  4. 4. create a superior search experience <ul><li>Wikipedia Entry </li></ul><ul><li>Surfing Magazine </li></ul><ul><li>Van Morrison Web Site </li></ul><ul><li>GCSE Physics </li></ul><ul><li>Educational resources </li></ul><ul><li>Professional Accountancy </li></ul><ul><li>Personal Home Page </li></ul><ul><li>Laser wavelength meter </li></ul><ul><li>Wavelength calibration </li></ul><ul><li>Spectrometer wavelengths </li></ul><ul><li>Laser diodes </li></ul><ul><li>Measurement of wavelength </li></ul><ul><li>Wavelength glossary of terms </li></ul>Google Results “ Search Optics” Results Search for ‘wavelength’
  5. 5. Traffic driving tools
  6. 6. revenue opportunities
  7. 7. get inside the daily workflow of your community
  8. 8. thank you Contact Andy Black [email_address]
  9. 9. Thank you Andy Black AD:SAUCE July 22 nd 2008 [email_address]

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