This document discusses how to turn employees into brand ambassadors by keeping them happy and engaged. It highlights that happy employees are a company's best recruiters and provides strategies for measuring employee engagement, including Gallup's categories of engaged, not engaged, and actively disengaged employees. Specific strategies that Transcom uses to promote employee happiness are also outlined, such as focusing on inclusion, providing benefits like daycare, and organizing fun employee events. The document stresses rewarding top employee referrers and shares Transcom's increasing employee referral hire rates over time.