SlideShare a Scribd company logo
Customer Experience
Platform
DIRECTOR SOLUTION ARCHITECTURE
JIRI DE JAGERE
© 2016 Aurea Confidential.
Enabling
Digital Transformation
Digital technology is transforming the customer
experience … and the world!
© 2016 Aurea Confidential.
What are the key technological enablers?
© 2016 Aurea Confidential.
cloud data explosion mobile
In 2014 51% of
workloads ran in the cloud
In 2020 1/3 of all data
will be stored in the cloud
87% of organizations
will be using public cloud
90% created in the last 2
years
50x growth by 2020
In 2014 we had 9B
connected devices
In 2020 we will have 50B
connected devices
50% of e-commerce traffic
coming from mobile devices
78% growth in mobile data
Digital Transformation
4© 2016 Aurea Confidential.
1. Learn about the relationship between technology and
customer behavior
2. Re-align business models and technology, change the
way business is done
3. Effectively engage digital consumers at every touchpoint in
the customer experience lifecycle
Enabling Digital Transformation
5© 2016 Aurea Confidential.
Company Inc.
sales cust. service warehousing logistics finance
How the CX Platform fits in
6© 2016 Aurea Confidential.
CX Platform
CRM Back Office Acct.
API
sales cust. service warehousing logistics finance
Customer Experience Platform
7© 2016 Aurea Confidential.
CX API Manager
CX Messenger (ESB) CX Process (BPM)
CXMonitor
(APM)
operations
specialist
integration
specialist
business
analyst
ESB
Customer Experience Platform
8© 2016 Aurea Confidential.
integration
specialist
business
analyst
business
manager
CRM
ERP
FIN
S
S
S
S
S
S
S
S
S
BS
BS
BS
BS
BS
BS
BS
BPM
API
PORTAL
A
A
operations
specialist
Key benefits of the Aurea CX Platform
9© 2016 Aurea Confidential.
Digital First Excellent multi-channel touchpoint support based on an
API strategy
Velocity Reduce time to market through easy connectivity and
complete automation of the delivery processes
Scalability Re-architected for unprecedented scalability through
adoption of cloud principles and techniques
Analytics Extensive data collection and deeper data analytics with
big data processing and data visualization technologies
© 2015 Aurea Confidential 10
API STRATEGY
Digital First is enabled by an
© 2015 Aurea Confidential 11
API StoreAPI Store
Discover
Test
Monitor
Publish
Manage
Monitor
service
owner
service
consumer
API Manager
Website Test Mobile App Test QA Production
Intermediary Intermediary Intermediary
Intermediary
Intermediary
Intermediary
Intermediary
Intermediary
© 2015 Aurea Confidential 12
DUAL SPEED
Demand and supply move at
© 2015 Aurea Confidential 13
SAP
Finance
Service 1 Service 2
Microservic
e
CRM WFM
PPM …
Microservic
e
Company Inc.
© 2015 Aurea Confidential 14
MICROSERVICES
Digital First needs to merge predictable with agile.
© 2015 Aurea Confidential 15
INCREASE VELOCITY
Take away the burden with automation to
© 2015 Aurea Confidential 16
…
…
…
© 2015 Aurea Confidential 17
CLOUD-NATIVE
Re-architected to be
© 2015 Aurea Confidential 18
Server Server
Container
1
Container
2
Container
3
Container
1
Container
2
Container
3
Container
1
Container
2
Container
3
Container
1
Container
2
Container
3
Container
1
Container
2
Container
3
Container
1
Container
2
Container
3
Image 1
Image 2
Image 3
Cloud
On-Premise
• Disaster recovery
• Pilot light
• Elastic scaling
• Lift-and-shift
© 2015 Aurea Confidential 19
DATA ANALYTICS AND
VISUALIZATION
Measure, learn and improve with
© 2015 Aurea Confidential 20
Key benefits of the Aurea CX Platform
21© 2016 Aurea Confidential.
Digital First Excellent multi-channel touchpoint support based on an
API strategy
Velocity Reduce time to market through easy connectivity and
complete automation of the delivery processes
Scalability Re-architected for unprecedented scalability through
adoption of cloud principles and techniques
Analytics Extensive data collection and deeper data analytics with
big data processing and data visualization technologies
© 2016 Aurea Confidential.

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Aurea Enterprise Road map (cloud, microservies etc) - Aurea & Helmes Nordic Seminar 2017

  • 1. Customer Experience Platform DIRECTOR SOLUTION ARCHITECTURE JIRI DE JAGERE © 2016 Aurea Confidential.
  • 2. Enabling Digital Transformation Digital technology is transforming the customer experience … and the world! © 2016 Aurea Confidential.
  • 3. What are the key technological enablers? © 2016 Aurea Confidential. cloud data explosion mobile In 2014 51% of workloads ran in the cloud In 2020 1/3 of all data will be stored in the cloud 87% of organizations will be using public cloud 90% created in the last 2 years 50x growth by 2020 In 2014 we had 9B connected devices In 2020 we will have 50B connected devices 50% of e-commerce traffic coming from mobile devices 78% growth in mobile data
  • 4. Digital Transformation 4© 2016 Aurea Confidential. 1. Learn about the relationship between technology and customer behavior 2. Re-align business models and technology, change the way business is done 3. Effectively engage digital consumers at every touchpoint in the customer experience lifecycle
  • 5. Enabling Digital Transformation 5© 2016 Aurea Confidential. Company Inc. sales cust. service warehousing logistics finance
  • 6. How the CX Platform fits in 6© 2016 Aurea Confidential. CX Platform CRM Back Office Acct. API sales cust. service warehousing logistics finance
  • 7. Customer Experience Platform 7© 2016 Aurea Confidential. CX API Manager CX Messenger (ESB) CX Process (BPM) CXMonitor (APM) operations specialist integration specialist business analyst
  • 8. ESB Customer Experience Platform 8© 2016 Aurea Confidential. integration specialist business analyst business manager CRM ERP FIN S S S S S S S S S BS BS BS BS BS BS BS BPM API PORTAL A A operations specialist
  • 9. Key benefits of the Aurea CX Platform 9© 2016 Aurea Confidential. Digital First Excellent multi-channel touchpoint support based on an API strategy Velocity Reduce time to market through easy connectivity and complete automation of the delivery processes Scalability Re-architected for unprecedented scalability through adoption of cloud principles and techniques Analytics Extensive data collection and deeper data analytics with big data processing and data visualization technologies
  • 10. © 2015 Aurea Confidential 10 API STRATEGY Digital First is enabled by an
  • 11. © 2015 Aurea Confidential 11 API StoreAPI Store Discover Test Monitor Publish Manage Monitor service owner service consumer API Manager Website Test Mobile App Test QA Production Intermediary Intermediary Intermediary Intermediary Intermediary Intermediary Intermediary Intermediary
  • 12. © 2015 Aurea Confidential 12 DUAL SPEED Demand and supply move at
  • 13. © 2015 Aurea Confidential 13 SAP Finance Service 1 Service 2 Microservic e CRM WFM PPM … Microservic e Company Inc.
  • 14. © 2015 Aurea Confidential 14 MICROSERVICES Digital First needs to merge predictable with agile.
  • 15. © 2015 Aurea Confidential 15 INCREASE VELOCITY Take away the burden with automation to
  • 16. © 2015 Aurea Confidential 16 … … …
  • 17. © 2015 Aurea Confidential 17 CLOUD-NATIVE Re-architected to be
  • 18. © 2015 Aurea Confidential 18 Server Server Container 1 Container 2 Container 3 Container 1 Container 2 Container 3 Container 1 Container 2 Container 3 Container 1 Container 2 Container 3 Container 1 Container 2 Container 3 Container 1 Container 2 Container 3 Image 1 Image 2 Image 3 Cloud On-Premise • Disaster recovery • Pilot light • Elastic scaling • Lift-and-shift
  • 19. © 2015 Aurea Confidential 19 DATA ANALYTICS AND VISUALIZATION Measure, learn and improve with
  • 20. © 2015 Aurea Confidential 20
  • 21. Key benefits of the Aurea CX Platform 21© 2016 Aurea Confidential. Digital First Excellent multi-channel touchpoint support based on an API strategy Velocity Reduce time to market through easy connectivity and complete automation of the delivery processes Scalability Re-architected for unprecedented scalability through adoption of cloud principles and techniques Analytics Extensive data collection and deeper data analytics with big data processing and data visualization technologies
  • 22. © 2016 Aurea Confidential.

Editor's Notes

  1. APIs are the interface into the IT infrastructure. All new apps (mobile, web, …) will use APIs to send and receive data. API is actually a concept that today is on the agenda of C-level and board-level execs. They understand that APIs are what they need to change the way their businesses interact with their customers and prospects. => CX API Manager
  2. Build automation
  3. Delivering these kinds of solutions confronts us with a major challenge. The demand for new apps, portals and APIs comes in fast. And typically there is a lot of time pressure to deliver and keep focus. Because remember, we’re going head to head with someone who either already did it or is working on similar things. Whoever captures the market first wins. At the other end, there is our slow moving IT infrastructure. Our IT procedures are typically organized around monthly or quarterly releases. Our change management processes are not designed to deal with change on a weekly, daily or even hourly basis. You can’t release new versions of your customized SAP system every week! Integration technologies like the CXP will enable to open up the “slow” applications and provide standard services you can use in your APIs. => CX Messenger and CX Process
  4. Build automation
  5. But how do you provide new functionality quickly without have to go through the traditional change management procedures for your SAP system? Is there a shortcut? Microservices offer a solution. A microservice is a small purpose-built piece of software, managed by a small dedicated cross-functional team (dev, ops, and QA). It enables short delivery cycles and iterative improvement of small pieces of functionality that can complement the slow moving IT infrastructure. Over time they are created, evolve and potentially disappear. Disappear altogether or be assimilated into other systems like e.g. SAP. => CX Messenger microservice chassis
  6. The middleware platform needs to be as fast as the fastest participant in the delivery process. Microservices are typically built by teams that adopt DevOps methodologies. With DevOps there is a large focus on automation of software delivery.
  7. Build automation
  8. Cloud and cloud techniques are crucial to scaling infrastructure up to meet growing demand for digital channels. At the same time they are crucial to keeping cost in check with actual usage by scaling down if demand drops (e.g. night time). Cloud techniques can actually be applied in your own datacenters with virtualization and container-based approaches. At Aurea we focus on Amazon AWS for cloud-native services, but offer alternatives should you choose to run in your own datacenter or on the infrastructure of another cloud provider. Docker is a crucial enabler for this as it provides portability of containers to various types of infrastructure management. => Applies to all CX products that require 3rd party software (database, cache engine, …)
  9. Build automation
  10. In order to measure, learn and improve you need to collect data, persist it, analyze it and visualize it. Big data persistence, big data processing and data visualization are key enablers for this process. => CX Monitor with Spark, Cassandra and the Qlik OEM.