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Transforming Marketing with Technology

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Transforming Marketing with Technology

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TRANSFORMING MARKETING WITH TECHNOOGY NICK PANAYI, DIRECTOR, GLOBAL BRAND & DIGITAL MARKETING @NICKPANAYI 3/19/14
2 @nickpanayi HAVING THE RIGHT PEOPLE SHOULD COME FIRST… INFRA- JOCKEY CONTENT- JOCKEY DEM GEN- JOCKEY
3 @nickpanayi Building Non-Serial Conversations with Customers (the good old funnel is now a pinball machine) STUDY DIGITAL BODY LANGUAGE DETERMINE THEIR INTERESTS AND SUGGEST VALUED CONTENT ENGAGE IN MULTI-TOUCH CAMPAIGNS DRIP & NURTURE TO STAY NEAR- MIND BE THERE WHEN THEY ARE READY! MEASURE EVERYTHING
4 @nickpanayi STUDY DIGITAL BODY LANGUAGE Individual Digital FootprintsStated Interests Account-wide Digital Footprints
5 @nickpanayi SHARE VALUED CONTENT Content Recommendations Success Story Recommendations Solution Recommendations Recommendations Model
6 @nickpanayi ENGAGE IN MULTI-TOUCH CAMPAIGNS Sales Playbook Contact Strategy
7 @nickpanayi ENGAGE IN MULTI-TOUCH CAMPAIGNS Contact Strategy
8 @nickpanayi DRIP & NURTURE TO STAY NEAR-MIND
9 @nickpanayi BE THERE WHEN THEY ARE READY! Explicit Interest Implicit Interest Tele-Qualification MQL Pass-thru to CRM Sales Qualification
10 @nickpanayi MEASURE EVERYTHING!
11 @nickpanayi

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