Achieving Proactive Accessibility Compliance
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Many organizations today are struggling with knowing the best way to support accessibility and how to maintain accessibility compliance over time. Complying with WCAG 2.0 is a corporate-wide effort and goes well beyond technical accessibility. This webinar will discuss how to integrate accessibility across your organization and how to assess where you are on the accessibility maturity scale using the Capability Maturity Model.
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Achieving Proactive Accessibility Compliance
- 1. Achieving Proactive Compliance KATHY WAHLBIN, CEO KIMBERLY CLINE, DIRECTOR OF SALES & ACCOUNT MANAGEMENT MARCH 22, 2018 March 2018 ©2018 INTERACTIVE ACCESSIBILITY 1
- 2. Why Accessibility? Awareness is higher due to the number of lawsuits Globally there is a significant increase in implementation of regulations, standards and policies for accessibility Lack of attention to accessibility can impact sales and revenue ◦ Expensive to retrofit accessibility ◦ Products are constantly evolving Maturing population represents a strong demographic for revenue opportunity ◦ People are staying in the workforce longer ◦ Retired population is tech savvy March 2018 ©2018 INTERACTIVE ACCESSIBILITY 2
- 3. Accessibility Challenges Accessibility is not being implemented consistently across the products and organization Lack of awareness of accessibility and standards leads to poor or incomplete implementation No clear policies or direction on what you need to achieve for accessibility Teams are not sure when accessibility is good enough or if they have implemented it correctly Accessibility is considered an afterthought March 2018 ©2018 INTERACTIVE ACCESSIBILITY 3
- 4. Immature vs. Mature Organization March 2018 ©2018 INTERACTIVE ACCESSIBILITY 4 Source: https://www.tutorialspoint.com/cmmi/cmmi_overview.htm Process improvised during project Inter-group communication Approved process being ignored Work accomplished according to plan Reactive, not proactive Practices consistent with process Unrealistic budget and schedule Process updates as necessary Quality sacrificed for schedule Well-defined roles & responsibilities Immature MatureVS No objective measure of quality Management formally commits
- 5. Proactive Accessibility Compliance Strategy (PACS) A strategic model based on Capability Maturity Model ◦Pioneered by Interactive Accessibility to help organizations integrate accessibility into the DNA of an organization ◦Provides a comprehensive framework for assessing digital accessibility maturity across 10 key areas ◦Can be used across all industries and types of organizations Leverages other models and knowledge from working with organizations since 2001 March 2018 ©2018 INTERACTIVE ACCESSIBILITY 5
- 6. PACS Model March 2018 ©2018 INTERACTIVE ACCESSIBILITY 6 5 Maturity Levels 10 Key Focus Areas Goals and Objectives Activities Artifacts
- 7. PACS Maturity Levels March 2018 ©2018 INTERACTIVE ACCESSIBILITY 7 •Organization does not have a commitment to accessibility and processes are undocumented. •Accessibility is done on an adhoc, uncontrolled and reactive manner.1. Reactive •Accessibility is implemented on an as needed basis usually in response to business requirement or legal agreement. Some processes may have been developed but is used only on some projects and not at organizational level. Organization is encouraging discipline and increasing the repeatability of accessibility processes. 1.2. Emerging •Accessibility processes and procedures are defined and document at the organization level. Processes and procedures have been communicated to all staff with responsibilities for accessibility.1.3. Defined •Accessibility processes are defined, standardized, integrated into the organization and the development lifecycle. Management controls are in place.1.4. Managed •Processes are continually improving based on performance. Accessibility conformance is measured and tracked.5. Proactive
- 8. PACS Areas 1. Governance and Support 2. Accessibility Policies and Standards 3. Legal 4. Development Lifecycle Integration 5. Procurement 6. Accessibility Infrastructure 7. Tracking and Measurement 8. Accessibility Competence 9. Communications, Support & Grievances 10. Culture March 2018 ©2018 INTERACTIVE ACCESSIBILITY 8
- 9. Governance and Support Lack of organizational ownership; accessibility is done on an adhoc basis Level 1 Reactive (0 points) Accessibility is recognized as being important but there is no formal governance or risk management Person or committee has been tasked with driving accessibility change across the organization Business case for accessibility has been created Level 2 Emerging (max 1 point) Accessibility is supported by executive management Governance model for accessibility is defined Resources have been identified for organizational ownership of accessibility Level 3 Defined (max 2 points) Central accessibility group is established and has success metrics defined Clear governance process for accessibility defined, communicated and implemented Reporting and record keeping is collected, stored and analyzed Level 4 Managed (max 3 points) CEO level support for accessibility Program effectiveness is measured and reported Process audits are regularly conducted and improvement are made Long-term funding is secured for accessibility governance Level 5 Proactive (max 4 points) March 2018 ©2018 INTERACTIVE ACCESSIBILITY 9
- 10. Accessibility Policies & Standards There is no accessibility policy, accessibility policy is out of date or is incomplete Level 1 Reactive (0 points) Accessibility is stated as a priority but no formal accessibility policy exists Some standards for accessibility may be defined at a project level Level 2 Emerging (max 1 point) A formal accessibility policy is defined; processes and procedures documented Technical standards for digital accessibility have been defined Level 3 Defined (max 2 points) Accessibility policy and standards is defined, communicated and enforced Process and procedures in place to track conformance to the accessibility policy Level 4 Managed (max 3 points) Metrics are established to track conformance to the policy Ongoing communications on digital accessibility to staff to keep accessibility top of mind Level 5 Proactive (max 4 points) March 2018 ©2018 INTERACTIVE ACCESSIBILITY 10
- 11. Development Lifecycle Integration Accessibility is not part of any project or is done only by a single passionate person advocating for accessibility No specific testing process defined Level 1 Reactive (0 points) Accessibility is done on a project-by-project basis and is reactive to immediate needs Level 2 Emerging (max 1 point) Accessibility has been integrated in the SDLC; appropriate hand-offs and required artifacts are defined Roles and responsibilities for all people involved in the creation of products have been defined and has been communicated to project teams Level 3 Defined (max 2 points) Accessibility is included into SDLC; metrics are collected to evaluate effectiveness of accessibility SDLC processes Accessibility exceptions are assessed, documented and signed-off prior to launch Accessibility is defined for each project and is considered mandatory Level 4 Managed (max 3 points) Accessibility processes are evaluated, optimized, and measured Accessibility exceptions have roadmap and timeline for remediation Level 5 Proactive (max 4 points) March 2018 ©2018 INTERACTIVE ACCESSIBILITY 11
- 12. Join our Executive Think Tanks Join our quarterly Think Tank meetings Register by providing us your business card or via the sign-up sheet 15
- 13. Questions? Kathy Wahlbin KathyW@ia11y.com Kimberly Cline KimberlyC@ia11y.com Interactive Accessibility interactiveaccessibility.com (978) 218-7181 March 2018 ©2018 INTERACTIVE ACCESSIBILITY 16
Editor's Notes
- Where is Your Organization on the Accessibility Maturity Scale? Overview: Many organizations today are struggling with knowing the best way to support accessibility and how to maintain accessibility compliance over time. Complying with WCAG 2.0 is a corporate-wide effort and goes well beyond technical accessibility. This webinar will discuss how to integrate accessibility across your organization and how to assess where you are on the accessibility maturity scale using the Capability Maturity Model.
- Speaker Talking Notes: Accessibility today is getting more attention There are a number of reasons for this: In the United States, it is because of the number of demand letters and lawsuits around accessibility Globally there is a significant increase in the implementation of regulations, standards and policies for accessibility Organizations are also realizing that with the change in demographics and the aging population, that lack of accessibility can impact sales and revenue. As the people age, the more likely it is that they will acquire a disability whether that be problems with their eye sight, arthritis in the hands which makes it more difficult to do fine motor movement or other issues that make it more difficult for them to interact with a computer or mobile device. When organizations first start looking at accessibility, they realize how expensive it is and this goes beyond the costs for an accessibility audit. Retrofitting a product for accessibility requires organizations to devote design, development and significant amount of time to testing and quality assurance. Integrating accessibility within organizations processes and procedures is key to getting costs down to ensuring that products are accessible and remain accessible over time
- Speaker Notes: So what are we talking about when we say “maturity”? Maturity is all about how well the business is run. Organizations today are spending a lot of time, effort and money on business process improvement to reduce cost and get greater customer satisfaction. In fact, half of global executives rate capability building as top 3 priority according to McKinsey & Co survey conducted in 2015 and more than 70% of organizations cite capabilities gaps as one of their top five challenges according to Bersin by Deloitte There are a number of different maturity models that define a set of essential practices and processes, and describes a common sense, efficient and proven ways of doing business. They provide a framework for measuring the maturity business processes The goal is to have processes that are well-defined, repeatable, measured, analyzed, improved and effective. (http://www.mckinsey.com/business-functions/organization/our-insights/building-capabilities-for-performance) https://www.forbes.com/sites/joshbersin/2014/02/04/the-recovery-arrives-corporate-training-spend-skyrockets/#754a5da8c5a7 How do I know if my organization has mature processes? An immature organization will have the following characteristics Talk through slide bullets In contrast, the characteristics of the mature organization are Talk through slide bullets
- PACS was built based on the experience of working with organizations over the past 10 years. No organization is the same Digital Accessibility maturity is also impacted by the organizations level of maturity overall – if organization does not have a clear methodology for their software development lifecycle, then it will be difficult to incorporate accessibility processes and procedures General goals and objectives are same across small to large organizations but the activities done will be different depending on the organization Can also be applied to a line of business – instead of looking at the whole organization
- Speaker Notes: CMM is a method to evaluate and measure the maturity of the software development process of an organization. CMMI is the successor of the CMM and evolved as a more matured set of guidelines and was built combining the best components of individual disciplines of CMM. It can be applied to product manufacturing, people management, software development, etc. Both were developed to help organizations identify where they are, where they want to be and what factors need to be overcome for a business process to perform excellently It describes capabilities or areas of related skills and competencies that are needed and assures a uniform way of working and continuously looks for ways to improve and optimize the process Method to evaluate and measure the maturity of processes Developed to help organizations identify Where they are Where they want to be What factors need to be overcome To ensure that they get there Competently Confidently CMM measures the maturity of the processes on a scale of 1 to 5. Each maturity level provides a necessary foundation for effective implementation of processes at the next level. Levels cannot be skipped The different levels are: Ad hoc – no formal policies, processes and procedures for accessibility; poorly controlled and reactive; success depends on individual effort Repeatable – basic policies, processes and procedures for accessibility are defined to repeat earlier success at the project level but is often still reactive Defined – repeatable processes and procedures for accessibility across the organization; best practices integrated; accessibility is proactive Managed – accessibility metrics are defined and accessibility is measured and tracked to view progress Optimizing – processes are in place to improve and optimize processes and procedures for accessibility; focus is on needs of people with disabilities; baked into corporate DNA
- Speaker Notes: There is a lot to PACS, but this is just a 50,000-feet level; measures the maturity of digital accessibility processes and procedures in 10 key areas Governance & support to measure the degree digital accessibility program is defined and operationally implemented, as well as level of ownership and executive support Accessibility Policies and Standards to assess the maturity digital accessibility policy and standards within the organization Legal to measure the degree integration of accessibility as part of the regulatory process and risk assessments of the organization Development lifecycle integration to measure the degree accessibility is included into the software development lifecycle Procurement to measure the degree accessibility is included into procurement processes and procedures Accessibility Infrastructure to assess the integration of accessibility tools, the degree in which accessibility is included style guides, pattern libraries and other resources that drive the development of products Tracking and Measurement – the degree in which testing processes and tracking measures are implemented Accessibility Competence measures the degree to which an accessibility training program is deployed, and integrated in HR processes and procedures Communication Support and Grievances broadly measures the maturity of the organization in communicating its digital accessibility program activities and communications from people with disabilities Culture broadly measures the maturity of hiring processes and processes that accounts for the specific needs of candidates with disabilities; and the maturity disability/inclusion ERG. Overall it measures the inclusiveness of the organizations culture.
- Governance & support to measure the degree digital accessibility program is defined and operationally implemented, as well as level of ownership and executive support
- Accessibility Policies and Standards to assess the maturity digital accessibility policy and standards within the organization
- Development lifecycle integration to measure the degree accessibility is included into the software development lifecycle
- Procurement to measure the degree accessibility is included into procurement processes and procedures
- Accessibility Competence measures the degree to which an accessibility training program is deployed, and integrated in HR processes and procedures
- Speaker Notes: This is a simplified view of where you are at. To assess accessibility maturity, you need to look at more aspects of the program but hopefully this webinar today has given you some ideas of how you can improve your accessibility programs and insights into some of the aspects that are important to have in place at your organization.