this is a power point on the music industry

1. Columbia records.

2. Distribution

3. CD’s and Itunes
 The Album Back in Black has sold over
50 million copies
 AC/DC still sell vinyl's
 The individual song Back In Black is one
of the highest rated songs on iTunes of
its time.

4. YouTube
 The video Back in Black has been
viewed 65,422,948 times

5. Gaming and films
 AD/DC’s work has featured in video
games such as EA’s Rock Band and
Guitar hero
 AC/DC music is in Iron man trilogy

6. Production
 Studios: Sony ME co-owns a studio
company called CBS which any
subsidiary company of Sony ME has
used. This is a example of vertical
intergration

7. Hardware
 Microphones: Sony has a range of
professional microphones which
Columbia records takes advantage of.
 Headphones: Sony has a range of
professional studio monitoring
headphones.

8. Software
 Sony has its own music editing and
recording suite called Sony ACID
 This is an example of synergy because
by Columbia records using this software
to create music this benefits Sony ME
developers.

9. Marketing
 Radio: often new and popular music is
marketed through the radio stations
which are paid to play the music over
the radio gaining national listeners. This
is convergence because the radio
company gets music and the record
label gets to advertise it.

10. Social media and the internet
 Often Columbia records markets their
artists both on their own website but
also on other social media outlets such
as face book and twitter.

11. Audience
 The audience it self market their music
because the fans will post the
announcement of a particular song that
AC/DC has made and the friends and
followers will see that they have posted
it.

12. Exchange
Spotify: if some one wants to listen to
AC/CD on spoitfy they can listen with
ads but if they want to listen without and
offline they have to buy a subscription
and that is how the artists get paid.

13. Illegal downloads.
 More and more younger people want to
listen to music without paying for it so
many download illegally through sites
such as pirate bay.

14. CD’s and Online
 Today more people buy their music
online rather than CD’s which most
people now only buy individual song’s
instead of the whole album.
 ACDC is also one of a small minority of
bands who still sell vinal records