Discover some of the ways that leading marketers are accessorising their email marketing design to stand out from the crowd and improve their marketing results

1. Accessorise
Your Emails
For More
Stylish Results
5 email accessory ideas to make
you stand out from the crowd:
www.adestra.com

2. 01 Social Sharing
www.adestra.com

3. Social Sharing
Fact
According to a 2012 report by GetResponse, emails that include
social sharing buttons have a 115% higher click through rate
than those that do not.
115%
www.adestra.com

4. Social Sharing
Fact
According to a 2012 report by GetResponse, emails that include
social sharing buttons have a 115% higher click through rate
than those that do not.
18.3%
115%
Shocking
Just 18.3% of email marketers included social sharing
buttons in their emails.
www.adestra.com

5. Social Sharing
Social sharing can offer you potentially limitless publicity, but it’s not enough to simply stick
a few social website icons at the end of your email. If you want your customers to share your
message you’re going to have to work at it.
www.adestra.com

6. Social Sharing
Social sharing can offer you potentially limitless publicity, but it’s not enough to simply stick
a few social website icons at the end of your email. If you want your customers to share your
message you’re going to have to work at it.
Create unique content that your customers will want to share.
Incentivise sharing through a competition or other motivation.
Prominent calls to action: don’t just expect them to share, invite them to.
Appeal to their emotions.
www.adestra.com

7. 02 Live Content
www.adestra.com

8. Live Content
It might sound a bit gimmicky, but there are some great widgets out there to allow you to
display live content to your customers, tailored to their location, time, device and social
behaviour. Personalisation is everything.
www.adestra.com

9. Live Content
It might sound a bit gimmicky, but there are some great widgets out there to allow you to
display live content to your customers, tailored to their location, time, device and social
behaviour. Personalisation is everything.
Live countdown
clock
(e.g. until delivery of
item / time of gig)
Location
targeting
(e.g. nearest store /
closest restaurant)
Social stream
(e.g. latest Twitter or
RSS content)
Real time
weather
(e.g. to promote
seasonal products
or events)
www.adestra.com

10. Optimise Imagery to
03
Suit Time of Day
www.adestra.com

11. Optimise Imagery to Suit Time of Day
Using an image timer can allow you to display different images at different times of the
day. This technique can be used to tailor content for multiple time zones, and is great for
personalising your emails and creating up-to-the-minute content. You could:
www.adestra.com

12. Optimise Imagery to Suit Time of Day
Using an image timer can allow you to display different images at different times of the
day. This technique can be used to tailor content for multiple time zones, and is great for
personalising your emails and creating up-to-the-minute content. You could:
Tailor the image to reflect the time of day
e.g. socialising / working / eating etc.
Reveal an image at a specific time
e.g. to coincide with a new product or book launch.
Set up an image countdown
e.g. to build up towards the end of a sale.
www.adestra.com

13. Personalised
04
Recommendations
www.adestra.com

14. Personalised Recommendations
Product recommendations, tailored to an individual’s habits and preferences, are one of the
most effective personalisation methods used in eCommerce today, and can offer significant
retail benefits according to leading software specialists Peerius:
www.adestra.com

15. Personalised Recommendations
Product recommendations, tailored to an individual’s habits and preferences, are one of the
most effective personalisation methods used in eCommerce today, and can offer significant
retail benefits according to leading software specialists Peerius:
20%
Gain sales uplift of
up to 20 %.
50%
Increased average
order value of up
to 50 %.
18%
Increase email
conversion rates
by up to 18 %.
www.adestra.com

16. 05 The Humble Postscript
PS
www.adestra.com

17. The Humble Postscript
The power of the P.S. as a marketing tool was first
demonstrated in 1986 by Professor Siegfried Vögele,
Dean of the Institute for Direct Marketing in Munich.
He used eye cameras to prove that the average recipient
of marketing correspondence looked first at the
greeting and signature of a letter, and then, at the P.S.
PS
www.adestra.com

18. The Humble Postscript
In other words, the first words your customers will read after their own name and yours, is
your postscript. This research is as relevant today in email marketing as it was then. Consider
using this powerful marketing accessory as:
www.adestra.com

19. The Humble Postscript
In other words, the first words your customers will read after their own name and yours, is
your postscript. This research is as relevant today in email marketing as it was then. Consider
using this powerful marketing accessory as:
A call to action that your clients just can’t resist clicking on.
An added bonus offer or one-off deal.
A testimonial to your product or service.
To emphasise your unique selling point, but from a new angle.
www.adestra.com

20. PS
So next time you are
considering your email
marketing, consider your basic
design and then take it to
the next level with a carefully
chosen accessory or two.
www.adestra.com

21. P.S. Download your free
eGuide now: 5 New Ways
To Prevent Shopping
Basket Abandonment
com
www.adestra.
5
5
www.adestra
.com
New
event
w Ways Pr Pr
NeShWays To Toet event
oppi Bask
Shoppingng Basket
Abandonm t
en
Abandonm ent
Download Now!
www.adestra.com