The document outlines Accenture's digital engagement strategy presented at the NASSCOM NILF 2015, featuring an immersive 'Information Highway' game linked to LinkedIn via RFID technology. Visitors registered using LinkedIn credentials to engage with the game and access various points of view (POVs), with opportunities for sharing their experiences on social media. The objective was to create buzz and promote subscriptions to POVs effectively.

1. Accenture Digital Highway
NILF 2015
Digital Engagement through RFID-
Linked In Integration and gamified POV
Presentation
Contact: manav@firearc.in
+91-9811315396

2. CONCEPT PRESENTATION

3. Concept
• Showcase Accenture 2020 Digital Vision
• An information highway leading to 2020 with
Accenture Solutions/POV showcased

5. Information Highway
• The user registers through Name/Email etc
• A car travels on the information highway
depicting the digital challenges landscape. The
user can have an immersive experience using
the wearable video glasses
• On course the game screen stops and
Accenture POV summary is flashed
• If it interests the user, they press the > sign on
the button to save it

6. Information Highway
• After the game ends the user can see the
saved case studies using the wearable screen
• The POV’s can be mailed and the user
exposed to POV subscription
opportunity

7. ACTUAL DELIVERY

8. Digital Information Highway
Client – Accenture
Event: NASSCOM NILF 2015, Mumbai

9. Objective
To Engage the visitors by presenting the POV’s in an interesting
manner and pitch for subscription of the POV’s
To create buzz on social media about the activity

10. Solution
RFID LinkedIn Integration and Digital Info Highway game
• The visitors were registered with their LinkedIn credentials and issued RFID tags
• There was a check-in message on their profile when the RFID tag was issued
• The visitors could login to the information highway game through their RFID tags and could see the POV’s
and also subscribe to them by flashing their RFID tags
• The product demos also had RFID readers and when a visitor wanted to share that information on LinkedIn,
they could accomplish it, just by flashing the RFID tag

11. Registration

12. Information Highway Game