Learn what makes the Indonesian digital consumer tick from our report "Everyone's a Screenager".
This Accenture report is especially for clients in the media, communications and technology space.
Indonesian screenagers are a profitable growth area for telcos and device makers that can understand them and cater to their digital demands.
Future of commerce: Understanding Southeast Asian consumers- AccentureAccenture ASEAN
Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
Everyone's a Screenager. Now what? Five trends from the 2015 Digital Consumer...accenture
Digital’s everywhere. Hyper-connected, embedded, increasingly intelligent: in short, consumers can’t imagine a life without it. The new digital lifestyle spans all age groups. It’s multi-screen, multi-function and multi-device, and it’s shaping a new world of experiences. Bottom line? Everyone’s a screenager.
The Accenture Fjord Trend Report features what we believe to be the most significant technology and business developments emerging and how they will impact our lives.
Our Trends Report is the result of months of research, discussions, and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
Visit trends.fjordnet.com and follow the conversation at #FjordTrends.
Enjoy!
Rapid technological advancements are opening up new possibilities for innovation, intelligence and automation. Intelligent Automation is being used across multiple industries to create new value for businesses and society alike.
Digital ecosystems will be the next big wave of enterprise disruption. Traditional boundaries between industry verticals are fading. The result? Unexpected newcomers are creating market power shifts.
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
Future of commerce: Understanding Southeast Asian consumers- AccentureAccenture ASEAN
Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
Everyone's a Screenager. Now what? Five trends from the 2015 Digital Consumer...accenture
Digital’s everywhere. Hyper-connected, embedded, increasingly intelligent: in short, consumers can’t imagine a life without it. The new digital lifestyle spans all age groups. It’s multi-screen, multi-function and multi-device, and it’s shaping a new world of experiences. Bottom line? Everyone’s a screenager.
The Accenture Fjord Trend Report features what we believe to be the most significant technology and business developments emerging and how they will impact our lives.
Our Trends Report is the result of months of research, discussions, and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
Visit trends.fjordnet.com and follow the conversation at #FjordTrends.
Enjoy!
Rapid technological advancements are opening up new possibilities for innovation, intelligence and automation. Intelligent Automation is being used across multiple industries to create new value for businesses and society alike.
Digital ecosystems will be the next big wave of enterprise disruption. Traditional boundaries between industry verticals are fading. The result? Unexpected newcomers are creating market power shifts.
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
The Pulse of Pensions: What Members Really Think of Their Pension Plans and R...accenture
We asked nearly 2,800 public and private employees with defined benefit, defined contribution and hybrid plans their views on top-of-mind pensions and retirement topics.
Accenture Digital Consumer Survey for the UAE (Infographic)Suruchi .
Insights from the Digital Consumer Survey reveal that UAE consumers are eager to embrace new technology, ranking well ahead of global average. Four key findings have emerged:
1. Artificial Intelligence (AI) is taking a central role in consumers’ lives
2. Engaging experiences are spurring demand for smartphones
3. New access models are emerging
4. Consumers want to be more engaged in managing their data
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
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Your insurance clients know that far-sighted players are already confronting the future of insurance distribution. Use this report to help them assess their options.
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Who are banking and insurance consumers, and what do they value? View a summary of our Global Financial Services Consumer Study and take a look at the 2019 consumer personas. Download our report to learn more: https://accntu.re/2F9sPFS
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The Future of Health insurance in a digital World - The Digital Insurer The Digital Insurer
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Accenture research identified which factors play a crucial and mutually enforcing role for implementing GaaP in depth and at scale. Learn about the four pillars of GaaP readiness.
Screenager++ : Indonesia digital consumer survey 2016 - AccentureAccenture ASEAN
Screenagers own multiple digital devices and have insatiable appetite for real-time information, new experiences, and constant connectivity. And they cut across age groups.
In this report, Accenture surveyed 1,000 respondents in Indonesia and identified five trends in its digital consumer market. They are 1) The multiplier effect, 2) You, me & IoT, 3) Lost in transmission, 4) The way you make me feel, and 5) The brand engagement.
Communications, media and technology companies need to have a profound understanding of this important customer to stay ahead. They need to deliver a safe and unique brand experience, a clear value proposition, and user interaction that meets or exceeds the ever-increasing expectations of screenagers.
The Pulse of Pensions: What Members Really Think of Their Pension Plans and R...accenture
We asked nearly 2,800 public and private employees with defined benefit, defined contribution and hybrid plans their views on top-of-mind pensions and retirement topics.
Accenture Digital Consumer Survey for the UAE (Infographic)Suruchi .
Insights from the Digital Consumer Survey reveal that UAE consumers are eager to embrace new technology, ranking well ahead of global average. Four key findings have emerged:
1. Artificial Intelligence (AI) is taking a central role in consumers’ lives
2. Engaging experiences are spurring demand for smartphones
3. New access models are emerging
4. Consumers want to be more engaged in managing their data
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
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This report argues that incumbents need to embrace digital disruption, form partnerships and adopt innovative technologies to improve customer engagement and create new opportunities for growth. It introduces five new distribution models that insurers should consider, as well as six ‘lenses’ through which they can be evaluated.
Your insurance clients know that far-sighted players are already confronting the future of insurance distribution. Use this report to help them assess their options.
2019 Accenture Global Financial Services Consumer Study: Summaryaccenture
Who are banking and insurance consumers, and what do they value? View a summary of our Global Financial Services Consumer Study and take a look at the 2019 consumer personas. Download our report to learn more: https://accntu.re/2F9sPFS
Consumers Love Ride-hailing, But Commitment Remains Elusiveaccenture
Accenture Research conducted an online survey of 1,000 consumers in the United Sates of consumers who use ride-hailing services to determine satisfaction and opportunities of growth.
Accenture Federal Technology Vision 2020: FIVE TRENDS DEFINING POST-DIGITAL G...accenture
Accenture’s Technology Vision identified five technology trends of 2020. Federal agencies must embrace new approaches to keep pace with change. Read more.
The Future of Health insurance in a digital World - The Digital Insurer The Digital Insurer
Hugh Terry delivered a presentation attempting to look at the future of the industry in 2035 . The presentation has an Asian perspective and was delivered on 15th June at the Swiss Re 2017 ARMS conference in Fukuoka Japan
Government as a platform: 2018 GaaP Readiness Indexaccenture
Accenture research identified which factors play a crucial and mutually enforcing role for implementing GaaP in depth and at scale. Learn about the four pillars of GaaP readiness.
Screenager++ : Indonesia digital consumer survey 2016 - AccentureAccenture ASEAN
Screenagers own multiple digital devices and have insatiable appetite for real-time information, new experiences, and constant connectivity. And they cut across age groups.
In this report, Accenture surveyed 1,000 respondents in Indonesia and identified five trends in its digital consumer market. They are 1) The multiplier effect, 2) You, me & IoT, 3) Lost in transmission, 4) The way you make me feel, and 5) The brand engagement.
Communications, media and technology companies need to have a profound understanding of this important customer to stay ahead. They need to deliver a safe and unique brand experience, a clear value proposition, and user interaction that meets or exceeds the ever-increasing expectations of screenagers.
Transform Dr Nicola Millard seminar: Net easy and the autonomous customerTransformUK
Dr Nicola Millard, Head of Insights and Future at BT, joined us to share new research into net easy and the autonomous customer. Due to be released mid May we were lucky enought to have a sneak preview and here's just a few of the headlines:
1. 88% said they'd be loyal if a company was easier to do business with
2. 75% expect a contact centre agent to be familiar with their full contact history
3. Service should be pushed forward, not hidden deep in your website because when a customer calls it's usually about a complex issue
4. Make bold choices about the channels you use to engage. There's no room for embarrassing Dad dancing on the social media dance floor.
5. Reduce the amount of effort your customers have to invest to do business with you.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Did you know that the largest force driving economic change in the world is not China or India? It's women. Here's how they are leading an Omni Channel Shopping Revolution
Engaging the Digital Consumer in the Connected Worldaccenture
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies reveals some important findings about an industry in transition, highlighting the importance of usability, brand trust, and digital security in the new connected world.
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...VCU Brandcenter
Jonathan Lee, Managing Director, Marketing Strategy at Huge, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 18th, 2013 at the VCU Brandcenter in Richmond.
Webinar: Driving Consumer Adoption in VRRich Goddard
In the lead up to VRX 2017 in San Francisco this December 7-8, VR Intelligence and YouGov have brought together a panel of industry leaders to talk over YouGov’s recent poll of 3,000 consumers, to give their insights on overcoming the challenges and where the opportunities are for growth.
We'll take an in-depth look at:
• Finding real consumer audiences
- Who are the early adopters of VR… and who are those most likely to buy next?
- Why have 70% of those who own VR equipment, bought fewer than 3 VR games or applications?
- Why do a third of headset owners only use their equipment once a month?
• Pricing and business models for growth
- How can the industry make pricing more accessible, for hardware and content?
- Which content is seeing the most revenue, and why?
- Does location based VR provide the answer to mass consumer accessibility?
• The chicken and egg content problem
- What’s holding back great content?
- With a relatively low install base and high development costs, what’s the incentive for content companies to invest?
- What can hardware and software companies do to help grow the content market?
• How to drive true immersion
- Beyond headsets and content – how can haptics and audio improve full immersion?
- Where are the major innovations in audio, touch and smell – and are they working?
- What are the factors restricting full immersion?
With a panel of experts including Ben Kim, CFO at Survios, Lisa Watts, Global VR Marketing Strategy Lead at Intel and Jeremy Kenisky, VP of Customer and Developer Relations at Merge VR; hosted by Tom Fuller, Research Director at YouGov. Make sure to sign up for some of the biggest insights in VR you’ll hear this year.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
TENDENCIAS DIGITALES - Llegando a nuevos consumidores digitales en múltiples ...eMarketingHoy
Con más de 13 años de experiencia en la industria de inteligencia de mercados, THOM ARKESTAAL de Microsoft Advertising, ha desarrollado una pasión por la investigación transcultural. Trabajó en empresas como HP, Lenovo, Nokia, RIM, Samsung AT&T y Google donde se ha especializado en buscar un total conocimiento del consumidor con un fuerte enfoque en la industria de la tecnología.
Responsable de proveer investigaciones a Microsoft así como ideas y conocimientos recientes relacionados con el comportamiento de los consumidores, la inteligencia competitiva, inteligencia de mercado y el uso de los productos.
Se ha desempeñado en agencias creativas y de investigación como IDC, Taylor Nelson Sofres, Resarch International y Naked Communications. En esas organizaciones Arkestaal estuvo a cargo de todos los aspectos del proceso de investigación, desde la investigación pasando por el diseño y la entrega de una perspectiva significativa, y las recomendaciones que impulsan los resultados empresariales.
Para Arkestal “A medida que Internet crece y madura, nuestra nueva relación con la tecnología se caracteriza por la madurez. Es una relación bidireccional, y este es el momento en que la tecnología se convierte en nuestro socio de vida ideal - que entiende lo que es ser humano, que percibe emociones y que sea inspirador, creativo y sensorial. A medida que la población mundial se vuelve cada vez más móvil, sigue existiendo una desconexión entre lo que la tecnología puede hacer y lo que los consumidores necesitan de una relación diferente y más madura. Aquí existe una oportunidad muy significativa para las marcas y los anunciantes.”.
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2. The Big Picture
A world of opportunity
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Digital’s everywhere. Hyper-connected, embedded, increasingly intelligent: in short, consumers can’t
imagine a life without it. The new digital lifestyle spans all age groups. It’s multi-screen, multi-function
and multi-device, and it’s shaping a new world of experiences.
Bottom line? Everyone’s a screenager.
These screenagers are maturing fast. They love and enjoy digital experiences, but they’re also experiencing
growing pains…and they’ll switch providers when quality and/or usability don’t measure up.
Digital loyalty must be earned everyday. No one “owns” a screenager, they’re shared among many different
companies and services. But they have one thing in common. They’re more cautious than ever about whom
they share their data with. Trust is becoming the new digital currency.
Now what? Screenagers are driving a great world of opportunity.
New digital services and businesses are emerging all the time. And in a digital competitive landscape that’s
wide open and constantly changing, Communications, Media & Technology providers have a huge new wave
of growth in front of them.
Game on.
We’re focusing on five mega-trends from the 2015 Accenture Digital Consumer Survey. Consumers
are transmitting some emphatic messages. They’re pointing to a new maturity in digital and it’s time
for service providers and device manufacturers to turn on, tune in and transform these new digital
behaviors into profitable business opportunities.
3. Everyone's a Screenager.
The new digital lifestyle crosses all
age groups. It’s hyper-connected,
multi-function and multi-screen.
01
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
4. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
What's happening?
The new digital lifestyle crosses all
age groups. It’s hyper-connected,
multi-function and multi-screen.
Now that connectivity’s a given, the second wave of digital is breaking all around
us. Welcome to the hyper-connected world. Connected device penetration is
maturing rapidly across all age groups and we’re seeing a new breed of digital
consumers: the “screenagers”.
As highly connected owners of multiple devices, these screenagers have
insatiable digital appetites. They’re not owned by any one provider. They’re
shared amongst many. And they’re wide open to change. Always on the lookout
for next-generation intelligent devices – from smarter watches to ever-smarter
TVs – they’re also exploring new ways of consuming content.
More movies and sports games are being watched over the internet than ever
before. That doesn’t mean the death of traditional TV anytime soon. But it does
point to a new level of maturity in the digital marketplace. It’s a multi-screen,
multitasking environment so when screenagers are living their digital lives,
expect them to be monitoring their health via smartwatches, securing their
home online and second-screening with digital devices such as smartphones,
laptops and tablets.
5. Facts in Focus
Hyper-connected consumers have
an insatiable digital appetite.
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
own a
combination of tablet, laptop/
desktop and smartphone.
second device
such as smartphone or tablet or
PC/laptop simultaneously.
to buy a
smartwatch in the next 5 years.
long-form
video over the Internet.
news online
daily and weekly.
next year will
buy a connected HDTV.
40%of 24-54 year-olds
68%
of 14-17 year-olds plan
87%
of TV viewers use a
83%
of consumers read
61%
planning to buy a TV
89%
of consumers watch
*TV and smartphone only 72%
*65% social network *66% video clips
*96% connect to social networks
93%
of Indonesians own mobile phones,
77% are smartphones
* percentage of respondents (n=1000)
31%
45%
59%
47%
59%
88%
Indonesia
Global
*
6. Wanted: A Better
Digital Life.
Quality and usability are now
the difference between success
and failure.
02
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
7. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
What's happening?
Quality and usability are now the
difference between success and
failure.
Screenagers are busy building their digital lives. But as they gain in maturity,
they’re experiencing growing pains, especially where out-of-box or out-of-home
experiences are concerned. Of all the consumers who purchase intelligent
devices, 83 percent have difficulties using them. The technology’s available, but
it’s either too complicated to use, too frustrating to set up, or too difficult to
connect to the internet.
That’s not all. We know screenagers are watching much more long-form content
online. But all too often it’s a sub-standard experience. Most of them are
frustrated by poor broadband connections at home. And on the move, over half
are complaining when accessing online video via their mobile devices. Unreliable
broadband also has potentially critical impacts for the connected home, remote
health applications and security control – services where downtime can have
very serious consequences.
One-third of the consumers surveyed said that ease of use is the key factor when
buying an intelligent device. Screenagers are demanding. They want a better
digital life – and that means reliable and simple technology that provides
seamless experiences, wherever they are. If services and devices don’t meet their
high expectations, they’ll switch to another provider. After all, there’s no shortage
of choice out there.
8. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Screenagers are disenchantedwith
aspects of their digital life.
And churn is the risk.
83%
of consumers have difficulty using
their intelligent devices.
83%
get annoyed when experiencing TV
to poor internet
broadband connections at home.
53%
of viewers have poor mobile
broadband connections on a daily
and weekly basis when watching
online video.
39%
are planning to switch to another
home internet service provider in
the next year looking for a better
digital life.
Facts in Focus
interruptions due
87%
65%
93%
64%
*mobile 67%
Global
Indonesia*due to poor mobile connections 94%
9. Are You Trustworthy?
03
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Consumers are cautious about whom
they share their data with.
10. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
What's happening?
In fact, the majority of consumers lack confidence that their personal data is
adequately protected online. This is especially true in the more mature markets of
Europe and North America. So it’s no surprise to see them placing their trust in
brands with which they’ve already established relationships (telcos and consumer
electronics companies, for example).
It’s a potentially huge advantage for incumbent players. Digital trust is the
gateway to monetizing data value. Companies that can leverage and maintain
this trust will have powerful differentiation in a crowded market – allowing them
to convert data into growth, instead of risk.
Consumers are cautious about
whom they share their data with.
In this new hyper-connected world, screenagers expect the devices that they are
bringing online to work securely and as anticipated. That’s a given. But they’re still
sometimes unsure if their personal data is really secure.
11. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Consumers are cautious...
...so they prefer to trust established brands.
54%
of digital consumers are cautious
about the information they share
due to lack of confidence in the
online security that protects their
personal data.
1 2 3
Telecom
Operators
Commercial
Banks
Consumer
Electronics
Companies
Facts in Focus
48%
1
Search engine
(49%)
2
Social media
(49%)
3
Commercial Banks
(29%)
Global
Indonesia
12. Loyalty Must Be Earned.
Brand alone is not enough. But
companies that improve and simplify
consumers’ digital lives can be
winners.
04
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
13. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
What's happening?
Brand alone is not enough.
But companies that improve and
simplify consumers’ digital lives
can be winners.
Loyalty is a fragile commodity. In a multi-choice world, screenagers’ consumption
is volatile and brands must continuously prove service quality and reliability.
People are ready to switch allegiance if their expectations are not met…or when
something new comes along.
The message for service providers and device manufacturers is to take nothing
for granted. Consumers that favor their traditional providers for quality video are
in a minority. When they’re looking for a new smartphone, most users say they
will try a new brand over one that they already own. Over-the-top providers have
work to do before they are seen as preferred Pay-TV providers.
The good news is that valuable rewards are on offer for service providers that can
simplify and improve consumers’ digital lives. The vast majority of screenagers
say they prefer to buy bundled solutions from the same provider. And over half of
them are ready to pay more for a faster and more reliable internet connection.
In other words, keep it simple and make it work, seamlessly. Always.
14. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Loyalty is uncertain.
Brands have to capitalize
on improving and
simplifying consumers'
digital lives.
Only 31%
favor their traditional providers—
broadcasters, cable companies or
telcos—for quality video.
Only 32%
of consumers looking to buy
a specific smartphone already
own devices from the same
brand.
Only 13%
will select over-the-top brands as
pay-tv providers.
79%prefer a bundled solution from
the same provider.
51%are ready to pay more for a faster
and more reliable internet connection
to watch the TV/movies/videos they
want anytime.
Facts in Focus
34%
19%
16%
67% 73%
*mobile connection 75%Global
Indonesia
15. A World of Opportunity.
The digital competitive landscape is
still emerging and the playing field
is wide open.
05
Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
16. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
What's happening?
The digital competitive landscape is
still emerging and the playing field
is wide open.
The surge in appetite for connected, intelligent devices – smartwatch-based
devices, in-vehicle entertainment systems, wearable health devices, and home
surveillance systems, to mention just a few – opens doors for service providers
across the spectrum.
New types of services and businesses are emerging all the time. And convergence
between them is redefining traditional value chains – and the way money flows
through them. Business models are being transformed every day and the new,
wide-open playing field is attracting competition from multiple sources – other
industries and new disruptive players.
None of this means that the game is over for established Communications,
Media Technology players. Provided they act now to become digital businesses,
leveraging their enormous strengths in credibility, trust, proximity and quality of
experience, they will be ready to compete and differentiate. To become the
Disruptors instead of the Disrupted. That has to be a prize worth playing for.
17. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Top 3 preferred service providers for today
and in the future:
Home Surveillance Systems
Wearable Health Devices
In-vehicle Entertainment Systems
Smartwatch-based services
1 2 3
Facts in Focus
Global
Indonesia
Global
Indonesia
Specialist Company
Specialist Company
Specialist Company
TelcoDevice Manufacturer
Telco
Telco
Telco
Device Manufacturer Telco
Specialist Company
TV Broadcast
Cable Provider
TelcoSpecialist Company
Telco
Device Manufacturer
Specialist Company TV Broadcast
Cable Provider
TV Broadcast
Cable Provider
Global Device Manufacturer
Global
Indonesia
Specialist Company
Telco TV Broadcast
Cable Provider
Global
Indonesia
Indonesia Device Manufacturer
18. Everyone’s a
Screenager.01 Wanted: A Better
Digital Life02 Are You
Trustworthy?03 Loyalty Must Be
Earned.04 A World of
Opportunity.05
Summing Up
Accelerate your digital transformation
Welcome to your marketplace – hyper-connected, multitasking screenagers using a rapidly
expanding range of ever more intelligent devices.
The end-user has moved to the center of every digital experience. And loyalty cannot be
assumed…screenagers demand more, better, easier, faster, safer.
From video quality to broadband reliability, device compatibility, billing transparency, payment
methods, personalized service and more, every consumer touchpoint must be constantly
monitored and optimized to deliver the best possible experience, every time.
Established service providers – notably telcos and device manufacturers – have an opportunity
to leverage the high levels of trust consumers invest in their brands.
But for all providers in this space, incorporating standalone digital technologies into the
organization is no longer enough. Instead, digital technologies need to be embedded and
leveraged to holistically transform their businesses into digital businesses and compete for
the big market prize.
Smart companies are accelerating their digital transformation – today – so they can keep on
becoming tomorrow’s leaders.
Ready, Steady, Go!