The document discusses how dimensional mail, which includes a 3D object in a direct marketing campaign, can accelerate revenue growth and improve marketing ROI by driving higher response rates than typical direct mail. It provides examples of past dimensional mail campaigns across various industries that were memorable and increased event attendance, awareness, and meetings with prospects. The document emphasizes identifying goals, developing tailored messages, making follow-up a priority, and using dimensional mail for targeted business development.

1. A DECADE OF DIMENSIONAL MAILERS
Accelerating Revenue Growth And Improving Marketing ROI

2. What is Dimensional Mail?
Focuses on a well qualified list of prospects delivering relevant a
message.
A direct marketing tactic that includes a three dimensional object
in what would otherwise be a traditional (flat) marketing campaign.
Drives higher response rates than typical direct mail marketing.
Cuts through marketing clutter and piques the recipients’
curiosity.

3. 3
Why Send Dimensional Mail?
Today’s buyer expects marketing to be
tailored to their interests
As consumers gain more control over the
messaging they consume, only the most
unique and memorable experiences will
make a lasting impression.
“Because you watched…”
“Recommendations for you…”

4. 4
Why Does Dimensional Mail Work?
Trackable deliveries allow sales teams to time
follow up and take advantage of interest
Curiosity always gets the best of us…
Packages get past “gate keepers” when flat mail
and phone calls unlock access to your buyers
The dimensional pieces of your mailer identifies
our campaign as a gift not marketing material

5. Six Steps to Success with Dimensional Mail
Identify
goals
Build
database
Develop
message
Send
mailer
Execute
follow up
Close deal

6. Key Components for Every Dimensional Mail
Campaign
Be memorable
Prequalify your list
Make follow up a priority

7. PAST CAMPAIGNS
That Accelerate Revenue Growth and Increase Marketing ROI

8. Industry: Commercial Real Estate
Goal: Awareness
Our solution:
Nothing says “You’ve arrived” like a signature
cocktail, Manhattan, Moscow Mule, Long
Island Iced Tea… and a 7&7K Street. Each
mailer included the ingredients needed to
mix our signature cocktail.
The results:
The brokers had a mini happy hour at their
desk and our property was top of mind.
A SIGNATURE
COCKTAIL

9. Industry: Commercial Real Estate
Goal: Event Attendance
Our solution:
Provide a memorable incentive for brokers
that attend an in office information session
on the redevelopment of our property.
Attendees were given a Maui Jim gift card
directing them to a custom property branded
webstore where they selected a pair of
sunglasses of their choice.
The results:
The brokers saw the property on a new light
and kept the light out of their eyes with a
stylish new pair of Maui Jim glasses.
SHIFT YOUR
PERSPECTIVE

10. Industry: Commercial Real Estate
Goal: Awareness
Our solution:
Our team tailgating gift included snacks for
the whole office and was delivered the
afternoon of a nationally televised Monday
Night Football game.
The results:
A touchdown! Office munchies were
squashed and the broker community was
made aware of a special leasing promotion.
TEAM TAILGATE

11. Industry: Hospitality
Goal: Connect with new prospects
Our solution:
A campaign launch the week before the start
of the MLB season. Each mailer included a
braded baseball with stand and a “player’s
card” for the salesperson responsible for the
account. The mailer also included a lank to a
custom landing page where visitors selected
the two teams they thought would play in that
year’s World Series. A drawing was held
from all entrees with the correct two team
and that person received a trip for two to the
following year’s World Series.
The results:
A homerun. The prospects appreciated the
timely mailer and with the prospect’s
prediction, the sales team had a topic of
conversation for the entire season.
“PLAY BALL…!”

12. Industry: Hospitality
Goal: Set first meeting with prospect
Our solution:
A four piece campaign was designed to
reach prospects when no prior relationship.
For four weeks (or until a meeting was set)
the prospect received a mailer with a unique
message.
The results:
After four weeks, the campaign saw a 27%
response rate and 25 meetings with new
prospects scheduled.
“I SURRENDER”

13. Industry: Real Estate
Goal: Increase Broker Attendance
Our solution:
Design a custom detailer featuring the
location of our property and inserting it in the
retail packaging of the summer’s hottest new
technology gadget.
The results:
The event was standing room only and
attendees stayed to the end of the event
leaving with current leasing information.
WHAT”S UP IN BACK
BAY?

14. Industry: Real Estate
Goal: Raise Awareness
Our solution:
Deliver a cold treat to the city’s top 15
brokerage firms on a hot summer day
The results:
Hundreds or brokers all talking about our
property at the same time. Our branded Fla-
Vor-Ice pops were the perfect frozen treat on
a hot summer day.
COLD CALLING
BROKERS

15. Industry: Real Estate
Goal: Increase tours
Our solution:
• Identify target audience
• Send “Hungry For a Deal “ mailer
• Listing broker personally delivered steaks to all
brokers that toured with a prospective tenant
The results:
In a crowded marketplace this mature
property saw a noticeable increase is activity
and the ownership team saw creative
thinking for our client, the leasing team.
ARE YOU… HUNGRY?

16. Industry: Technology Services
Goal: Generate trade show traffic
Our solution:
• Pre trade show dimensional mailing sent
to target group
• Documents preloaded to locked USB
drive
• Code available at show booth
The results:
The highest level of traffic in recent
history, more potential clients reached
than expected
UNLOCK YOUR
POTENTIAL…

17. Industry: Commercial landscaping
Goal: Sign new maintenance clients
Our solution:
• “See how we measure up” flyer and
branded contractor’s ruler
• UPS delivery information allows for
timed follow up calls to schedule
meetings
The results:
Target Audience = 15
Total Project cost = $1,050
Revenue = $300,000
ROI = $285 to $1
SEE HOW WE
MEASURE UP…

18. Industry: Coffee Service
Goal: Sign new high volume clients
Our solution:
• Dimensional mailing targeting local restaurants,
bars and professional services companies.
• UPS delivery allowed for timed follow up
The results:
Target Audience = 50
Response Rate = 17%
Revenue = $69,000
Project cost = $3,450
ROI = $20 to $1
THEY’RE HOOKED…

19. Industry: Hospitality Services
Goal: An initial introduction and to
schedule a 30 minute meeting with key
decision makers
Our solution:
• A four part dimensional mailing series, timed
emails and follow up phone calls
The results:
Target Audience = 90
Response rate = 27% (25 meetings)
Project cost = $20,800
Revenue to date = $250,000
ROI = $12 to $1
MAGIC 8 BALL, AM I
MISSING REVENUE…?

20. Industry: Marketing
Goal: Sign new high value client
Our solution:
Send a hydro-pack with introduction
letter and scheduled follow up call to
the CEO after UPS confirmed delivery
The results:
Target Audience = 1
Total Project cost = $45
Account rev. to date = $89,000+
ROI = $1,998 to $1
TARGETED BUSINESS
DEVELOPMENT

21. (866) 788-3226 john@quintainmarketing.com www.quintainmarketing.com
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