2. Purpose: The purpose of this presentation is to show you why Sweet Endings is a company worth investing in. Sweet
Endings provides high quality gifts for real estate professionals who are looking to invest in their own business.
Background: Sweet Endings is a gifting company that specializes in client care and client appreciation. Real Estate
professionals will tell you that growing your business is all about referrals. Sweet Endings provides thoughtful, high quality
gifts for top producing real estate professionals who are looking to excel in the part of business that is often overlooked…
client care!
Mission Statement: We take care of making your special moments memorable, focus on growing your business and leave
the gifting to us!
3. Target Customer Segment: Real Estate
Professionals
Estimated size of market: There are approximately
10,500 realtors in San Antonio.
Need: With the large quantity of realtors in San
Antonio it is often difficult to find a way to set yourself
apart from the crowd. Often time, the area of business
where top producing real estate agents neglect, simply
because there is not enough time, is client care. Sweet
Endings leverages that area of business by creating top
quality closing gifts and client appreciation gifts.
Positioning vis-a-vis Competition
Top 3 competitors: Edible arrangements, Tiff’s Treats
and Wine & Country. Why? Those 3 companies have
strong presence in San Antonio and surrounding areas
and they have locations in various locations aroud the
city. Sweet Endings provides high quality closing gifts
that can be customized for the client and they are set at
an affordable price, the top level gift is less than 1% of
an average realtors commission check (~$5000).
4. Name: Closing Gifts
Product Definition: Sweet Endings is a gifting company that specializes in client care and client appreciation. We create
thoughtful, quality closing gifts that showcase real estate professionals. Our closing gifts come in five different themes and
three different price ranges. Sweet Endings leverages client care with business professionals so they can focus on growing
their business.
Distribution Channels: To place your order for a closing gift you must go to our website (sweetendingsoftexas.com) and
follow the steps to place your order. From there we will either ship your gift out (U.S only), or deliver anywhere in San
Antonio and surrounding areas; whether it be straight to the title company, clients work place or home.
5. Price Strategy: Sweet Endings will utilize pricing for market penetration. This strategy is ideal for new small businesses
offering unique products. Real Estate professionals are making an investment in their business when they decide to use
Sweet Endings for their closing gifts, the value we add is showcasing the real estate professional and there business.
Standard Price (MSRP): The gifts will have three different sizes and price levels; Small ($65), Medium ($85), Large
($105). The delivery fee will be $20 and the shipping fee will be $25.
Discounting/Sales/Loyalty Rewards: The rewards system will be an online “punch card” and after 10 gifts purchased
of any size you receive any gift at no charge, the only thing the client pays is delivery/shipping.
Target unit sales and revenue goals for years 1-5: (Using average gift price of $85)
Year 1: Revenue:$15,300/Units Sold: 180
Year 2: Revenue: $25,500/Units Sold: 300
Year 3: Revenue: $35,700/Units Sold: 420
Year 4: Revenue: $45,900/Units Sold: 540
Year 5: Revenue: $55,250/Units Sold: 650
6. Promotion: Sweet Endings will be promoted using the following...
Social media plan: Sweet Endings will be using the social media platforms Instagram and Facebook to promote the
company. The posting schedule will be Monday, Wednesday, Friday and the post will be updates on new gifts, promotions,
and lifestyle posts about what's going on in the office.
Email plan: We will be using the CRM system Nimble to send out marketing emails and texts to the client list. An example
of some marketing emails to stay in touch with our clients are “Happy Monday”, “Congratulations on your most recent
closing”.
Relationship marketing plan: After each delivery an electronic survey will be emailed to the client right after a delivery
to see how the company is doing and if the client is satisfied with the product and service.
7. Concluding Statement: Sweet Endings will provide real estate professionals with high quality thoughtful gifts in order to
grow their business. The company will be following a 55% profit margin, the initial investment will be $5000 into the
operating account and will not go into the red. After 6 months, the initial investment will be surpassed and the company will
enter the profit stage.
