At this presentation we explore the strategy for corporate expansion. Usually the options are limited to corporate branching agent representation, contracting with area master developer/agent, Franchise, or JV combination

1. This document contains PROPRIETARY and CONFIDENTIAL information and
such information shall not be disclosed to others for any purpose without written
permission from: Maxloyal, Maxloyal Copyright ® 2019
Maxloyal AB
Corporate Expansion
& Representation
Brief Introduction
Sam Jobara, Ph.D.
V1.0
September 2019

2. Corporate Expansion & Representation CER
Maxloyal AB initially offers its CER services to newly startup and small business
entities who are interested in expanding their business into the Scandinavian
region. Moreover, Maxloyal AB would
also offer other related services to CER
that may be needed to support the
expansion process.
Maxloyal CER value proposition is based
on these three key deliverables:
Corporate
Expansion
&
Representation
Opportunity
value
creation
Expansion
developm
ent Plan
Identifying
potential
partners

3. Opportunity value creation
The key facts that Maxloyal uses to assign a value on the opportunities involve
the following:
- Suitability of products/services to the Scandinavian market
- The value proposition needs to resonate with the worldview held by the potential
customers. The very idea of what is valuable is culturally determined.
- Business value preposition and competitive edge of the opportunity
- The opportunity status in terms of growth, revenue, and profitability
- Desire and readiness of the startup/business to expand now
- The management team, ownership structure, and decision makers
- Acceptance of the service offering terms of Maxloyal AB.
There are seven main services that Maxloyal AB shall offer to its clients:
1- Identify potential Startups and SMEs that would benefit from expansion
2- Work diligently with owners/founders to further identify the opportunity
3- Draft a brief Offering Memorandum (OM) with terms and stakeholders
4- Develop a detailed plan for expansion with the client approval
5- Commit with client on the OM and the Plan to start on delivery

4. Expansion development Plan
At this stage we explore the strategy for expansion. Usually the options are
limited to corporate expansion, agent representation, contracting with area
master developer/agent. Or Franchise/JV combination. Whatever, the choice, we
need to identify the business partner and engage them with detailed business
plan, legal documents and business agreements.
This phase is guided by the Plan and the OM of the client to start the process of
market development for the expansion, which involve:
1- We conduct a through analysis for the market, business conditions, and
propose an Expansion Development Plan (EDP).
2- We update with more details the OM to match the EDP.
3- Identify any services that related to specific needs of client or investor.
4- Provide a contract for client that identify all services that are required
5- Start market development per plan and schedule of deliverables

5. Identifying potential partners
This is s critical phase in the success of the expansion. The potential partner
must offer the expected value per details of the EDP. Some expansion plans
require seed or investment equity, this can be achieve by either an investment
fund from the expansion partner, or a passive partner/loan. Maxloyal shall
provide consulting and support to facilitate this process.
Maxloyal takes each project one at a time to identify potential partner or
investor, and follow these steps:
1- Define the requirement details with multiple consideration scenarios
2- Provide priority matrix with assumption of partner vs. investors
3- Setup targets and timeline to identify the partner/investor
4- Once an identification is found, the OM may need some adjustment
5- Get the partner or investor committed with a MOU or LOI with a deposit

6. Thank You
Dr. Sam Jobara
Business Consultant
sam@maxloyal.com
www.maxloyal.com