2. Agenda
• Introduction
• ePrivacy and the work of the Legislation Committee
• Best Practice update
• 2012 programme review and preview
• IAB update
IAB: www.iabuk.net
3. ePrivacy Directive 5-point plan
Status / progress Complete
1. Establish a Policy & Legislation The Legislation Committee
Working Group
2. Conduct Cookie Audits a. Message distributed
b. IAB 5-point plan
Web site underway – expected by
3. Publish a Consumer Guide to
Affiliate Marketing 15 May. Nectar sponsorship
4. Develop standardised wording as The Consumer Transparency
industry good practice for
affiliates and publishers to inform
Framework, published 5th March
consumers
WIP…
…
5. Working with the UK Government
and Web Browser Manufacturers
IAB: www.iabuk.net
to Enhance Browser Settings
6. Commitment to expand on the Consumer
Transparency Framework
Advice to Advertisers & merchants
IAB 5-step guide online
Consumer-facing website
IAB: www.iabuk.net
7. Advice to advertisers and merchants
5-step guide
• Focus on long tail
• Know what’s going on! – audit
• Be clear and transparent – revisit privacy policy
• Deliver prominence
• Context is king! – achieve informed consent through context
• Join the EU AdChoices programme – use of 3rd party / BT
http://www.iabuk.net/resources/white-papers/the-revised-eprivacy-
directive-what-is-it-what-should-you-be-doing-to-comply
IAB: www.iabuk.net
8. Consumer-facing website
• Helping consumers
understand our business
• Go-to point for the
industry – link in privacy
policies establishes
consistency
• Simple, top-level
messages ‘this is how the
business works’
• Nectar sponsorship:
valuable consumer brand
recognition
• Start point for longer
term ambition to build
increasing trust in our
industry
• Hope to work with
multiple trade bodies, eg
Consumers Association.
CBI, ASA etc etc
IAB: www.iabuk.net
9. Emerging guidance
• ICO – May 2012 based on emerging best practice
• Expect new guidance
• Other sources:
• ICC (International Chamber of Commerce)
IAB: www.iabuk.net
10. EU Data Protection Proposals: position
• Lobbying road-map in
production
• First stop – letter to Manuel
Barroso, President of the
European Commission
• Online advertising ecosystem is the Internet’s
engine
• UK / European ICT company CEOs to join
forces signing the letter
• An economic force
• Supporting the environment for the next Google
or FaceBook
• IAB’s Affiliate Marketing and Lead Generation
Councils selected for participation
IAB: www.iabuk.net
11. Best Practice: voucher code of conduct
• Networks alerted to vouchercodes.com activity on
brand search
• Code of conduct does not cover brand search
breaches of T&Cs
• Email sent reminding affiliate of their commitment to
uphold the spirit of the code of conduct
• Is it time for a discussion on additional voucher code
guidelines?
• Audit is also overdue, networks to commit to audit in
May 2012
IAB: www.iabuk.net
12. Best Practice: Product feed guides launched
• AMC site:
500 page
views since
launch
• Additional
coverage
from blogs
and IAB
IAB: www.iabuk.net
13. IAB AMC 2012 programme: highlights and
developments
• A4U collaboration
• Affiliate Marketing Guide
• Affiliate survey
• Conference
• Awards
• … more
• Performance Marketing Industry study
• Case studies
• Consumer information
• PR Framework
• Website
• Training
IAB: www.iabuk.net
14. AMC Council 2012 activity framework -
updated
Q1 Q2 Q3 Q4
J F M A M J J A S O N D
Regulation
Consumer ePrivacy Guidance / advice / status updates…
/ Consumer
Transparency
Standards site
EU Data Protection Proposals …
Framework
/ Practice
Affiliate
Product FAQs / WIKI payments
feed
guides Voucher Code of
Conduct
Research / AMC AdSpend update
events / A4U Performance
training PwC Performance Marketing Industry Study Marketing Conf
IAB training opp?
Mktg / Website / blog integration with new IAB website
Comms
Case study development…
PR framework
Whitepapers new & updated
iabuk.net/contact
15. Performance Marketing Industry study:
The idea
• A new report from the IAB of greater
scale and impact than anything we Performance is
have ever done before
£xx billion
• To prove the ‘actual’ size of the UK to the UK economy
online performance sector (affiliate, and growing
lead gen, email, search)
• A detailed audit of the industry
conducted by the IAB with a reputable
3rd party
• Producing the definitive stat for the
performance sector to use as standard
iabuk.net/contact
16. Performance Marketing Industry study:
The benefits
• IAB throwing significant muscle behind
our performance members
• Delivers the most positive story the AMC
can generate for Government,
businesses, press and consumers
• Directly addresses PR and marketing
• Provides our performance members with
a report to judge actual success in
comparison to market
• Sets our performance councils up to
potentially repeat the report on an annual
basis (also shared with other IAB’s)
iabuk.net/contact
17. Performance Marketing Industry study:
The progress
• Working group formed from AMC
& OLG: 2 meetings, parameters
established
• IAB research establishing RFP to
go to PwC etc
• Ideal: summer working, October
launch
• Dependencies
• Complexity and therefore timing
• Funding
iabuk.net/contact
18. Overview of member benefits
1. Access to our research and chance to contribute
yours
2. Access to events - 90% free, 50% discount on paid
3. Regulatory affairs support
4. Discount on all Training courses
5. Access to councils
6. 24/7 access to members-only resources online
7. PR through membership, blogs, councils, events etc
8. Networking opportunities at events, via members
directory
19. Around the IAB
• Events
• Mobile Engage, 17th May
• Search Conference, 15th June
http://www.iabuk.net/events
• Training
• Lead generation workshop, 11th June
• Search Marketing certificate, 14th June
http://www.iabuk.net/training
IAB: www.iabuk.net
