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SR4Proc Microblogging

Presentation at the workshop Social Reporting Apprenticeship Program on Innovative Procurement Reform - Pretoria, October 2012

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SR4Proc Microblogging

  1. 1. Microblogging WBI Social ReportiongApprenticeship Program October 2012
  2. 2. Twitter
  3. 3. Intro /definition A microblog differs from a traditional blog in that its content is typically much smaller - a short sentence fragment, a link, an image or embedded video. Source: Wikipedia Popular services – Twitter – – Yammer –
  4. 4. Key functions it supports Easily point to and share digital materials on the web Inform key stakeholders on our activities Monitor what people are saying about projects/topics Link with people working on the same issues Supporting a network/community and share knowledge with members Getting instant feedback about issues common to your network/community Reporting from events and engaging with remote participants Promoting promote articles, blog posts, new publications and content from your website(s)
  5. 5. Yammer
  6. 6. How to use Twitter Register a free account at Set up your profile( location, picture, link to more) Start following other users and build your network – Research and follow the most common #tags (hashtags) in your area – Introduce new #tags sparingly Ask questions and share the things you are doing as well as useful links – @[twittername] (speak to someone and your mutual followers) – D [twittername] (DM = speak directly to one person) Re-post valuable links – RT (retweet) Lists help make sense of the flood
  7. 7. Use a dashboard tool such asHootSuite to manage your account(s)
  8. 8. M&E No. of followers, lists, retweets, mentions, reach – – – – – – – – HootSuite Analytics Followers/follow ratio – Followers analysis –
  9. 9. Hands on exercise Register a profile Start to look for other users and follow them In HootSuite, add your social networks and create streams for #tags and other searches
  10. 10. Microblogging WBI Social ReportiongApprenticeship Program October 2012