SSG’s deep analysis of the first ACA Exchange enrollment period reveals that Multicultural & Millennials will constitute the vast majority, 7 in 10, of the 2014-15 ACA Open Enrollment opportunity. As penalties double, the next ACA open enrollment will likely see nearly 6 million new Multicultural and Millennial entrants despite the fact that their enrollment rates were 20-35% below Non-Hispanic Whites during the first open enrollment. Additionally, this new wave of entrants will be strongly influenced by the experiences of the 5.7 million new exchange-insured Multicultural & Millennial consumers.
SSG’s deep analysis of the first ACA Exchange enrollment period reveals that Multicultural & Millennials will constitute the vast majority, 7 in 10, of the 2014-15 ACA Open Enrollment opportunity. As penalties double, the next ACA open enrollment will likely see nearly 6 million new Multicultural and Millennial entrants despite the fact that their enrollment rates were 20-35% below Non-Hispanic Whites during the first open enrollment. Additionally, this new wave of entrants will be strongly influenced by the experiences of the 5.7 million new exchange-insured Multicultural & Millennial consumers.
Indian pharmaceutical market outlook enhanced purchasing powerAnil Gangwar
The Indian pharmaceutical market is growing rapidly due to factors such as increased healthcare spending, rising incomes, and expansion of healthcare access in rural areas. Rural and tier 2/3 cities now account for a major share of sales and are attracting more investment from large pharmaceutical companies seeking future growth opportunities. The market is expected to continue growing strongly, with certain therapeutic segments such as diabetes drugs experiencing especially high growth. Government efforts to improve infrastructure and encourage public-private partnerships will further aid expansion of the sector.
Medical Marijuana Market Size, Share, Trends and Growth Analysis Research, 20...Signitech
The global medical marijuana market size was valued at USD 11.4 billion in 2015 and is projected to grow with CAGR of 17.1% during the forecast period.
La UNED es la mayor universidad de España con más de 225.000 estudiantes. Ofrece educación a distancia con presencia en todo el país a través de centros asociados y plataformas virtuales. Cuenta con casi 40 años de experiencia innovando en la educación superior abierta y a distancia. Tiene una fuerte vocación social dando acceso a colectivos desfavorecidos y desarrollando proyectos de cooperación internacional.
El documento describe las Convivencias Deportivas M.I.G. que involucran a nueve colegios de la zona de la Margen Izquierda del Río Gállego. Las convivencias comenzaron en 1983 como una forma de promover la actividad física entre los estudiantes a través de eventos deportivos conjuntos. Actualmente, las actividades se organizan por ciclos y se llevan a cabo en diferentes lugares para fomentar la convivencia entre los estudiantes y trasladar la educación física fuera del entorno escolar habitual.
This document is a statement of attainment issued to Rachana Bhandari for completing courses in first aid and CPR. It provides contact information for the training organization, Medilife Pty Ltd, and lists the specific courses and qualifications attained, including Provide Cardiopulmonary Resuscitation, Provide First Aid, and Provide Basic Emergency Life Support. The statement notes that the CPR qualification must be renewed within 12 months and the first aid qualification within 36 months to remain valid.
SSG’s deep analysis of the first ACA Exchange enrollment period reveals that Multicultural & Millennials will constitute the vast majority, 7 in 10, of the 2014-15 ACA Open Enrollment opportunity. As penalties double, the next ACA open enrollment will likely see nearly 6 million new Multicultural and Millennial entrants despite the fact that their enrollment rates were 20-35% below Non-Hispanic Whites during the first open enrollment. Additionally, this new wave of entrants will be strongly influenced by the experiences of the 5.7 million new exchange-insured Multicultural & Millennial consumers.
Indian pharmaceutical market outlook enhanced purchasing powerAnil Gangwar
The Indian pharmaceutical market is growing rapidly due to factors such as increased healthcare spending, rising incomes, and expansion of healthcare access in rural areas. Rural and tier 2/3 cities now account for a major share of sales and are attracting more investment from large pharmaceutical companies seeking future growth opportunities. The market is expected to continue growing strongly, with certain therapeutic segments such as diabetes drugs experiencing especially high growth. Government efforts to improve infrastructure and encourage public-private partnerships will further aid expansion of the sector.
Medical Marijuana Market Size, Share, Trends and Growth Analysis Research, 20...Signitech
The global medical marijuana market size was valued at USD 11.4 billion in 2015 and is projected to grow with CAGR of 17.1% during the forecast period.
La UNED es la mayor universidad de España con más de 225.000 estudiantes. Ofrece educación a distancia con presencia en todo el país a través de centros asociados y plataformas virtuales. Cuenta con casi 40 años de experiencia innovando en la educación superior abierta y a distancia. Tiene una fuerte vocación social dando acceso a colectivos desfavorecidos y desarrollando proyectos de cooperación internacional.
El documento describe las Convivencias Deportivas M.I.G. que involucran a nueve colegios de la zona de la Margen Izquierda del Río Gállego. Las convivencias comenzaron en 1983 como una forma de promover la actividad física entre los estudiantes a través de eventos deportivos conjuntos. Actualmente, las actividades se organizan por ciclos y se llevan a cabo en diferentes lugares para fomentar la convivencia entre los estudiantes y trasladar la educación física fuera del entorno escolar habitual.
This document is a statement of attainment issued to Rachana Bhandari for completing courses in first aid and CPR. It provides contact information for the training organization, Medilife Pty Ltd, and lists the specific courses and qualifications attained, including Provide Cardiopulmonary Resuscitation, Provide First Aid, and Provide Basic Emergency Life Support. The statement notes that the CPR qualification must be renewed within 12 months and the first aid qualification within 36 months to remain valid.
Este documento apresenta instruções para descrever lesões macroscópicas em autópsia, observando características como órgão afetado, distribuição, cor, forma, tamanho, consistência e integridade da lesão, bem como outros detalhes como odor e presença de líquidos. Inclui quatro exemplos ilustrados de lesões macroscópicas a serem descritas.
The author urges private organizations and governments worldwide to partner with industry leaders to advance paintless dent removal (PDR) standards globally, which would drive economic regeneration and job creation. They also want to see more qualified professionals in related fields to address skills shortages. Finally, the author calls on the public to support their education campaign on PDR science and invites everyone to join their efforts in the private motor industry sector.
Ms. Kathrin Steger has fulfilled the requirements to earn a Bachelor of Science degree in Business, Economics and Social Sciences with a major in Economics and Socio-Economics from the University of Economics in Vienna. The Vice-Rector of Academic Programs and Student Affairs has certified that Ms. Steger has earned this degree. An appeal of this decision can be made within two weeks, but Ms. Steger has waived her right to appeal. The certification was issued on October 10, 2012 and is certified as a true copy.
Pies to czy krokodyl? Kilka kwestii na temat komunikacji markiEsplanada
Tożsamość marki to coś więcej niż produkt, usługa, nazwa firmy, czy przynależne im logo. To skomplikowana i wielopłaszczyznowa rzeczywistość, za pomocą której następuje komunikacją pomiędzy organizacją a jej klientem. Składają się na nią aspekt psychologiczny, biznesowy, ekonomiczny i prawny.
Sukces komunikacji leży u jej fundamentów. Jeśli nie wiem, co chcę komunikować, nikt nie zrozumie, co komunikuję...
Este documento discute la globalización y la interculturalidad. Explica que la globalización es un proceso económico, social y cultural a gran escala que une los mercados y sociedades de los países a través de transformaciones. También describe la interculturalidad como la interacción respetuosa entre culturas donde ninguna está por encima de la otra. Finalmente, analiza cómo los científicos sociales y artistas han construido narrativas e imágenes sobre la identidad cultural de América Latina y la globalización.
The document is a scanned receipt from a grocery store purchase on June 15th, 2022 totaling $58.37. It lists items bought including ground beef, chicken breasts, tortillas, cheese, and produce such as tomatoes, lettuce, and onions. The receipt shows the item prices, taxes, and total amount due.
This document contains a student's academic results from their Master of Nursing Practice course at the University of New England. It lists the units completed each term since 2014, along with the marks received. The student's overall status is listed as enrolled. It directs them to complete a graduation application if they believe they have finished their degree requirements.
The document is a scanned receipt from a grocery store purchase on January 15th, 2023 for $58.46. It lists the items bought which include milk, eggs, bread, bananas, and ground beef. The payment was made with a credit card ending in 4321.
Una transacción recurrente es un patrón predefinido que maneja los detalles de un tipo de transacción, asociándola siempre con las mismas cuentas y valores. Se utiliza principalmente en contabilidad, donde para cada tipo de comprobante se pueden definir transacciones que afectan siempre las mismas cuentas con el mismo signo o valor. Esto permite generar automáticamente los detalles del asiento contable sin tener que especificar manualmente las cuentas cada vez, reduciendo errores.
La UNED es la mayor universidad de España con más de 225.000 estudiantes. Ofrece educación a distancia con presencia en todo el país a través de centros asociados y plataformas virtuales. Cuenta con casi 40 años de experiencia innovando constantemente su metodología educativa para adaptarse a las necesidades de los estudiantes. Tiene una fuerte vocación social dando acceso a colectivos desfavorecidos y desarrollando proyectos de cooperación internacional.
This very short document appears to be about UMTS technology but provides no meaningful details in just 3 characters. It does not contain enough substantive information to generate a multi-sentence summary.
The document is a scanned receipt from a grocery store purchase on January 15th, 2023 for $58.46. It lists the items bought which include milk, eggs, bread, bananas, and ground beef. The payment was made with a credit card ending in 4321.
This webinar presentation focused on effectively engaging multicultural and millennial consumers in the second growth race of the Affordable Care Act. It began with an overview showing that while some progress was made in enrollment, vast opportunities remain, particularly among Hispanics, African Americans, and millennials. The presentation then explored the similarities and nuances between newly insured exchange consumers and the uninsured eligible population. It highlighted approaches for readiness, acquisition, loyalty, and profitability, including tools for channel selection and prioritizing acquisition based on wellness propensity. The webinar concluded with a discussion of best practices for turning insights into effective engagement of eligible consumer segments.
This document summarizes key points from a conference on multicultural marketing and health/wellness. It finds that multicultural segments eligible for ACA plans are generally less risky than white non-Hispanics, yet enrollment rates for Hispanics and African Americans lag behind. Barriers to enrollment include complex plan information, lack of culturally relevant messaging, and concerns over immigration status. Insurers that effectively reach and serve multicultural customers are poised to gain significant market share, as the Blues have seen growth among new multicultural enrollments. Improving the customer experience for those enrolled will also be important.
Hispanic and Millennials have enrolled in the ACA Exchange at half the rate of all Non-Hispanics. That means substantial opportunity exists behind some cultural and generational barriers. As these newly insured take a journey through your brand’s experience and touchpoints, they will be reassessing their original brand perceptions, forming and sharing new brand opinions with circles of influence that include exchange eligibles for the open enrollment six months ahead.
Ready, Set, Enroll: What Every Health Organization Should Know About ACA Publ...Jessica Hood
This webinar discussed strategies for communicating about the Affordable Care Act based on lessons learned from past health campaigns. It recommended emulating the Medicare Part D campaign by using grassroots outreach, partnering with local organizations, and conducting an aggressive national media campaign. Research showed the uninsured want unbiased facts from trusted sources. Successful campaigns provided detailed information at local community events and through one-on-one counseling.
Ready, Set, Enroll: What Every Health Organization Should Know About ACA Pub...Jessica Hood
With just two and a half months until the new health insurance marketplaces open for business, many organizations are still struggling with how and whether they need to educate their employees, patients and customers about the health law.
Whether you work for a hospital system with uninsured patients under your care, a patient group representing Americans with costly medical conditions, or an employer who must provide coverage by 2015, it’s time to build a strategic communications and engagement plan for the rollout.
Expert panel includes:
- Michael Freeman, Executive Vice President, Healthcare Leadership Council
- Ginette Magana, National Partner Engagement Director, Enroll America
- Jeff Oldham, Managing Director, SevenTwenty Strategies
- Vlad Cartwright, Executive Vice President, SevenTwenty Strategies
Hospitals: Tactics for Getting Uninsured Patients Covered in the MarketplaceEnroll America
The document discusses strategies that hospitals can use to help enroll uninsured patients in health insurance plans. It begins with an overview of efforts at University Medical Center in El Paso, Texas to support enrollment, such as having certified application counselors on staff and hosting enrollment events. Next, it describes outreach activities conducted by Denver Health, including enrolling patients at community health centers, using a mobile enrollment van, and enrolling students at school-based health clinics. Finally, it discusses a multi-encounter engagement program run by CSRA, Inc. in Atlanta to identify and enroll uninsured patients, which involves calling patients multiple times, using volunteers, and scheduling enrollment appointments.
SSG for DTC 2014_30 Day countdown to ACA 2 -Growth, Retention & Cost Extended...Santiago Solutions Group
Explore with us how will the second open enrollment: Further shift the face of insured consumers, Redraw market shares, Demand changes in the way insurers, Hospitals, drug retailers and pharma deliver health care solutions
The fuel behind the American Economy has changed as Multicultural segments continue to drive the growth of overall U.S. employment while White Non-Hispanics drop off the labor rosters. In fact, over a third of the U.S. labor force is now Multicultural, but more importantly, the entire increase in U.S. employment rosters since 2007 pre-recession levels has been generated by Multicultural segments. And, the future gets even more dynamic when one considers that the labor force participation rate for White Non-Hispanics is the only whose decline has accelerated in the last 3 years while that among Hispanics and African Americans has stabilized. Why does this matter to marketers?
Este documento apresenta instruções para descrever lesões macroscópicas em autópsia, observando características como órgão afetado, distribuição, cor, forma, tamanho, consistência e integridade da lesão, bem como outros detalhes como odor e presença de líquidos. Inclui quatro exemplos ilustrados de lesões macroscópicas a serem descritas.
The author urges private organizations and governments worldwide to partner with industry leaders to advance paintless dent removal (PDR) standards globally, which would drive economic regeneration and job creation. They also want to see more qualified professionals in related fields to address skills shortages. Finally, the author calls on the public to support their education campaign on PDR science and invites everyone to join their efforts in the private motor industry sector.
Ms. Kathrin Steger has fulfilled the requirements to earn a Bachelor of Science degree in Business, Economics and Social Sciences with a major in Economics and Socio-Economics from the University of Economics in Vienna. The Vice-Rector of Academic Programs and Student Affairs has certified that Ms. Steger has earned this degree. An appeal of this decision can be made within two weeks, but Ms. Steger has waived her right to appeal. The certification was issued on October 10, 2012 and is certified as a true copy.
Pies to czy krokodyl? Kilka kwestii na temat komunikacji markiEsplanada
Tożsamość marki to coś więcej niż produkt, usługa, nazwa firmy, czy przynależne im logo. To skomplikowana i wielopłaszczyznowa rzeczywistość, za pomocą której następuje komunikacją pomiędzy organizacją a jej klientem. Składają się na nią aspekt psychologiczny, biznesowy, ekonomiczny i prawny.
Sukces komunikacji leży u jej fundamentów. Jeśli nie wiem, co chcę komunikować, nikt nie zrozumie, co komunikuję...
Este documento discute la globalización y la interculturalidad. Explica que la globalización es un proceso económico, social y cultural a gran escala que une los mercados y sociedades de los países a través de transformaciones. También describe la interculturalidad como la interacción respetuosa entre culturas donde ninguna está por encima de la otra. Finalmente, analiza cómo los científicos sociales y artistas han construido narrativas e imágenes sobre la identidad cultural de América Latina y la globalización.
The document is a scanned receipt from a grocery store purchase on June 15th, 2022 totaling $58.37. It lists items bought including ground beef, chicken breasts, tortillas, cheese, and produce such as tomatoes, lettuce, and onions. The receipt shows the item prices, taxes, and total amount due.
This document contains a student's academic results from their Master of Nursing Practice course at the University of New England. It lists the units completed each term since 2014, along with the marks received. The student's overall status is listed as enrolled. It directs them to complete a graduation application if they believe they have finished their degree requirements.
The document is a scanned receipt from a grocery store purchase on January 15th, 2023 for $58.46. It lists the items bought which include milk, eggs, bread, bananas, and ground beef. The payment was made with a credit card ending in 4321.
Una transacción recurrente es un patrón predefinido que maneja los detalles de un tipo de transacción, asociándola siempre con las mismas cuentas y valores. Se utiliza principalmente en contabilidad, donde para cada tipo de comprobante se pueden definir transacciones que afectan siempre las mismas cuentas con el mismo signo o valor. Esto permite generar automáticamente los detalles del asiento contable sin tener que especificar manualmente las cuentas cada vez, reduciendo errores.
La UNED es la mayor universidad de España con más de 225.000 estudiantes. Ofrece educación a distancia con presencia en todo el país a través de centros asociados y plataformas virtuales. Cuenta con casi 40 años de experiencia innovando constantemente su metodología educativa para adaptarse a las necesidades de los estudiantes. Tiene una fuerte vocación social dando acceso a colectivos desfavorecidos y desarrollando proyectos de cooperación internacional.
This very short document appears to be about UMTS technology but provides no meaningful details in just 3 characters. It does not contain enough substantive information to generate a multi-sentence summary.
The document is a scanned receipt from a grocery store purchase on January 15th, 2023 for $58.46. It lists the items bought which include milk, eggs, bread, bananas, and ground beef. The payment was made with a credit card ending in 4321.
This webinar presentation focused on effectively engaging multicultural and millennial consumers in the second growth race of the Affordable Care Act. It began with an overview showing that while some progress was made in enrollment, vast opportunities remain, particularly among Hispanics, African Americans, and millennials. The presentation then explored the similarities and nuances between newly insured exchange consumers and the uninsured eligible population. It highlighted approaches for readiness, acquisition, loyalty, and profitability, including tools for channel selection and prioritizing acquisition based on wellness propensity. The webinar concluded with a discussion of best practices for turning insights into effective engagement of eligible consumer segments.
This document summarizes key points from a conference on multicultural marketing and health/wellness. It finds that multicultural segments eligible for ACA plans are generally less risky than white non-Hispanics, yet enrollment rates for Hispanics and African Americans lag behind. Barriers to enrollment include complex plan information, lack of culturally relevant messaging, and concerns over immigration status. Insurers that effectively reach and serve multicultural customers are poised to gain significant market share, as the Blues have seen growth among new multicultural enrollments. Improving the customer experience for those enrolled will also be important.
Hispanic and Millennials have enrolled in the ACA Exchange at half the rate of all Non-Hispanics. That means substantial opportunity exists behind some cultural and generational barriers. As these newly insured take a journey through your brand’s experience and touchpoints, they will be reassessing their original brand perceptions, forming and sharing new brand opinions with circles of influence that include exchange eligibles for the open enrollment six months ahead.
Ready, Set, Enroll: What Every Health Organization Should Know About ACA Publ...Jessica Hood
This webinar discussed strategies for communicating about the Affordable Care Act based on lessons learned from past health campaigns. It recommended emulating the Medicare Part D campaign by using grassroots outreach, partnering with local organizations, and conducting an aggressive national media campaign. Research showed the uninsured want unbiased facts from trusted sources. Successful campaigns provided detailed information at local community events and through one-on-one counseling.
Ready, Set, Enroll: What Every Health Organization Should Know About ACA Pub...Jessica Hood
With just two and a half months until the new health insurance marketplaces open for business, many organizations are still struggling with how and whether they need to educate their employees, patients and customers about the health law.
Whether you work for a hospital system with uninsured patients under your care, a patient group representing Americans with costly medical conditions, or an employer who must provide coverage by 2015, it’s time to build a strategic communications and engagement plan for the rollout.
Expert panel includes:
- Michael Freeman, Executive Vice President, Healthcare Leadership Council
- Ginette Magana, National Partner Engagement Director, Enroll America
- Jeff Oldham, Managing Director, SevenTwenty Strategies
- Vlad Cartwright, Executive Vice President, SevenTwenty Strategies
Hospitals: Tactics for Getting Uninsured Patients Covered in the MarketplaceEnroll America
The document discusses strategies that hospitals can use to help enroll uninsured patients in health insurance plans. It begins with an overview of efforts at University Medical Center in El Paso, Texas to support enrollment, such as having certified application counselors on staff and hosting enrollment events. Next, it describes outreach activities conducted by Denver Health, including enrolling patients at community health centers, using a mobile enrollment van, and enrolling students at school-based health clinics. Finally, it discusses a multi-encounter engagement program run by CSRA, Inc. in Atlanta to identify and enroll uninsured patients, which involves calling patients multiple times, using volunteers, and scheduling enrollment appointments.
SSG for DTC 2014_30 Day countdown to ACA 2 -Growth, Retention & Cost Extended...Santiago Solutions Group
Explore with us how will the second open enrollment: Further shift the face of insured consumers, Redraw market shares, Demand changes in the way insurers, Hospitals, drug retailers and pharma deliver health care solutions
The fuel behind the American Economy has changed as Multicultural segments continue to drive the growth of overall U.S. employment while White Non-Hispanics drop off the labor rosters. In fact, over a third of the U.S. labor force is now Multicultural, but more importantly, the entire increase in U.S. employment rosters since 2007 pre-recession levels has been generated by Multicultural segments. And, the future gets even more dynamic when one considers that the labor force participation rate for White Non-Hispanics is the only whose decline has accelerated in the last 3 years while that among Hispanics and African Americans has stabilized. Why does this matter to marketers?
Outreach 2.0: Applying Lessons Learned When Connecting With Specific Uninsure...Enroll America
Slides from an Enroll America webinar on Wednesday, October 8, 2014.
Enroll America always has our eyes and ears open for best practices to reach and enroll the uninsured. Please join us to walk through effective outreach and in-reach strategies identified during the first open enrollment period (OE1). You will have an opportunity to learn how to integrate these lessons learned to maximize your work for OE2, and Enroll America staff will provide examples of data-informed tactics and unique solutions to challenges when conducting in-reach and outreach work. This webinar will focus specifically on how to engage young adult, Latino, and African American populations. Watch the recording here: http://www.enrollamerica.org/resources/webinars/ready4oe2-effective-strategies-second-open-enrollment-period/
Latino State of Enrollment: Persistent Health Disparities, Barriers and Gains...Enroll America
This document discusses a grant from the National Association of Hispanic Nurses (NAHN) to increase health insurance coverage in Latino communities. It notes that Latinos suffer disproportionately from chronic diseases and have the highest uninsured rates. The grant trained over 100 NAHN nurses and students to educate over 6,375 individuals about Affordable Care Act protections and options. Key strategies included partnerships, addressing intergenerational families, cultural events, and culturally responsive messaging. Barriers like limited awareness, hard to reach populations, and challenges for farmworkers still persist.
State of Enrollment: Lessons Learned and the Way ForwardEnroll America
Webinar from July 10, 2014. Enroll America's team provided an overview of key sections from the in-depth State of Enrollment report. The report is a compilation of lessons learned during the initial open enrollment period and best practices for outreach efforts, coalition work, and leveraging data to connect people to coverage. You can find the full report here: http://www.enrollamerica.org/soe_report/.
Across Health Multichannel Barometer 2014Across Health
Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity.
The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing.
The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of total marketing budgets). This is in stark contrast to other industries, where spending on multichannel initiatives is already well over 20% and set to increase by 10% in 2014.
The document provides insights into trends in the healthcare industry and strategies for marketing to consumers. It discusses macro-level trends such as consumers becoming active researchers, the growth of digital marketing, and the importance of physical wellness. It also examines local spending trends in Chicago and strategies for targeting audiences through the Chicago Tribune Media Group portfolio, including relevant content and innovative ad placements.
Beyond Awareness: Using Audience Insights to Better Plan for and Facilitate B...Enroll America
Here are the next steps to enroll in a health insurance plan:
1. Go to HealthCare.gov or call 1-800-XXX-XXXX.
2. Create an account with your name, address, and other information.
3. Answer questions about yourself and family members who need coverage.
4. Compare plans and prices to find one that fits your needs and budget.
5. Select a plan and finish enrollment. You'll get a letter in the mail about your coverage.
Let me know if you have any other questions! I'm here to help you through the process.
Consumer: Thanks, those steps make sense. I'll get started on HealthCare.gov tonight.
This document provides an overview of home health care in California from 1996 to 2004. It finds that while the average number of clients served by each home health agency has increased, the total number of agencies and individuals using home health services has decreased. The average number of visits per client has also declined significantly during this period. Most home health care visits are provided by skilled nurses, while the use of home health aides has sharply dropped. The document also examines quality measures, deficiencies found during inspections, complaints received, and sources of payment for home health care services.
What Did We Learn From the Affordable Care Act's Third Open Enrollment Period?Enroll America
Slides from a webinar on January 26, 2016. What does the future hold for Affordable Care Act outreach and enrollment? Learn the most important takeaways from OE3, updates from Enroll America staff about the on-the-ground, online, and coalition-driven strategies that have been proven to increase enrollment, and insights from data on how to reach consumers as effectively as possible.
Working With Your City or Public Health Departments to Get People CoveredEnroll America
This document discusses King County, Washington's efforts to enroll residents in health insurance under the Affordable Care Act. It provides demographic data on the uninsured population in King County. It then describes the county's outreach and enrollment strategies, which included working with community partners and a network of over 300 navigators. As a result of these efforts, the county estimated it reduced its uninsured rate from 14% to around 9% after two open enrollment periods. It concludes by discussing plans for the third open enrollment period, including targeting outreach in specific zip codes that appear to have high numbers of uninsured residents.
Enroll America aims to enroll more than 16 million uninsured Americans in new health coverage options made available by the Affordable Care Act. It will execute a national enrollment campaign using various engagement strategies and sharing best practices. Research shows many uninsured Americans are unaware of the new options or skeptical they can afford coverage. Enroll America's messaging will focus on financial security, affordability when tax credits are considered, and the benefits of preventing financial ruin from medical costs. It will target key demographic groups and work with partners at the national, state, and local levels to maximize enrollment.
A must read! Detailed and insightful study about the financial health of Americans. Behind headline figures of soaring stock markets, increasing GDP and historically low unemployment, the study outlines that significant portions of Americans, faced with stagnant income and rising costs, have spendings exceeding their incomes, are unable to pay (all) their bills on time, cannot save for the short and long-term, and have unmanageable debt and/or inadequate credit scores keeping or pushing them out of the financial market.
Similar to ACA Retaining Newly Enrolled v7-17-14-Final verCS (20)
The document discusses the multicultural economy outlook for 2018. Some key points:
- Employment and personal income are increasing for multicultural segments while declining for white non-Hispanics. As a result, multicultural segments now account for 100% of new upscale households and 36% of new affluent households in the US.
- While multicultural consumers' personal finances are healthy, their confidence in the future direction of the US economy has been declining, especially among African Americans. However, they remain more resolved than white non-Hispanics to invest in home improvements and purchases.
- The multicultural economy is projected to reach $4.6 trillion in 2018, growing at twice the rate of
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 years before the U.S. Census projection. Multicultural segments made up 100% of U.S. Population growth last year according to recently released 2016 ACS. While U.S. population growth is slowing overall, Multicultural segments are driving the expansion of the U.S. consumer base making up 4 in 10 Americans with Hispanics continuing to drive half of the entire U.S growth and the Other/Mixed Race segment delivering the fastest growing. Looking to the future, the Multicultural population in the U.S. is projected to reach 131 million in 2018. This tipping point is causing many marketers to reconsider with which segments to lead their growth efforts.
Latina Millennials show distinct nuances versus their Non-Hispanic White counterparts. Latina Millennials are more upwardly mobile, they show higher environmental consciousness, they are more likely to play and work hard, they are more collective minded yet individualistic, and closely guard how their Latino culture is passed on to the next generation. Moreover, Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet.
Santiago Solutions Group conducted a statistical analysis of a consumer survey to identify differences between Millennial Latinas and non-Hispanic white women. They found that Millennial Latinas have stronger aspirations to advance their social and financial status, are more environmentally friendly, have a strong work ethic balanced with enjoying leisure activities, value both individualism and collective benefit, strongly preserve their culture while remaining open to other cultures. The differences identified through statistical analysis were supported by insights from qualitative research among Millennial women.
Gen Zers value individual time more than Millennials, often at the expense of social time. They are more hyper-connected through constant cell phone use than Millennials were at their age. For Gen Z, video content is most associated with digital screens and entertainment they access themselves, as television becomes less important. Hispanic Gen Zers have more influence than white non-Hispanic peers over beauty, food, and vehicle purchasing trends.
Many marketers have begun to concentrate efforts on Gen Z consumers, individuals born between 1996 and 2013 now between 3 and 20 year of age as they are the newest generation of young adult consumers. They are attending college, voting in elections, joining the workforce, making products choices in technology, restaurants, entertainment, personal care, auto, fashion, etc. They also have tremendous influence with their parents and the overall society. This Quant-Qual study begins to explore Gen Z’s perceptions, values and beliefs gaining insight on commonalities and differences in five main areas
As Obi-Wan Kenobi said, “It takes strength to resist the dark side. Only the weak embrace it.” Here is why… Companies cutting Hispanic dedicated media allocation, while increasing allocation to English media, tend to suffer a reduction in their sales growth. In fact, the reduction of the growth is sometimes so large that it could wipe out nearly the entire annual growth attained by all competitors in a category.
The Cost of the Dark Side: Across CPG-Retail, Auto and Financial-Insurance Services categories: a five point cutback in Hispanic media allocation yields a reduction in Total Market revenue growth rate of minus 1.8% per year.
What’s the learning? A near proportional balance of opportunity and investments yields incremental growth rates for products and services. Companies that allow their brands to slash meager budgets and continuously under-invest in the Hispanic segment are minimizing their growth potential at their own peril.
Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever. 8 major reasons are driving Multicultural consumers demand ranging from increases in the labor force, FT employment, income, share of Upscale/Affluent, share of aggregate US incremental income, consumer confidence and planned major purchases.
Since 1998, AHAA has been helping its members serve its clients through breakthrough independent studies that
increase understanding of what it takes to win the market,
share new concepts, and identify best practices of marketing to Latinos.
While overall ad spend among the top 500 advertisers increased by 5% from $79.0 Bn to $83.1Bn from 2010 to 2014, marketers made a steep increase in Hispanic Ad Spend, jumping 61% from $4.4Bn to $7.1Bn.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products.
Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder.
In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments.
Hyper-complex categories like healthcare confront consumers with multi-dimensional barriers to adoption. These challenges require marketers to anticipate and properly address the needs of this new wave of adopters. The Affordable Care Act provides a good lesson for complex categories still waiting to mine the growth opportunities these segments offer. These 7 lessons can be adapted to financial, retirement planning, home buying, vacation ownership, life insurance and similar categories.
CPG/Retailers Hispanic Dedicated Media (Spanish/Bilingual/English) skyrocketed between 2010 and 2014. This giant category, spending over $2Bn in Hispanic-centric Media in 2014, outpaced Top 500 advertisers’ peers in Hispanic Media allocation increases shifting 4% of English Ad Spend to Hispanic Media over the period. The study found that a principal reward of shifts from English Media to Hispanic Media comes in the form of increased Total Market topline revenue acceleration. There is a strong direct correlation (@ 99.9% confidence level) between companies’ shifts to Hispanic Media and overall U.S. revenue growth acceleration. Moreover, for every 5 points of shift from English to Hispanic media, companies on average experience a 1.75 points boost in annual revenue growth in the U.S.
The US labor force is evolving to become more multicultural, as multicultural segments accounted for 84% of new job entrants and job growth between 2010-2015. The civilian labor force is now 35% multicultural, up from 31% in 2010, with the expansion coming solely from multicultural segments. Nine out of ten new job entrants in the first half of 2015 were from multicultural segments, with Hispanics representing 39% of overall US job growth. As a result, 84% of new incremental personal income came from multicultural workers, especially Hispanics who generated $37 billion. This shifting labor force means marketers should focus on targeting growing multicultural segments to find new opportunities.
This document discusses improving the accuracy of measuring return on investment (ROI) for Hispanic marketing. It identifies issues with current TV measurement, sales data, and modeling techniques. Specifically, TV data lacks granularity at the local level and sales may undercount Hispanic consumers. The document recommends more precise TV and sales data, addressing best practices for modeling Hispanic marketing's impact on total and Hispanic-specific sales. It also outlines AHAA's plans to work with data and modeling partners to improve inputs and develop education programs.
Healthy living has hit the American mainstream, with more and more consumers changing their attitudes, lifestyles, and shopping habits. However, striking a balance between healthier alternatives is a huge challenge for marketers.
Millennials are now increasingly optimistic about their own future value and stability.They are obtaining employment at a significantly higher rate than total population, managing to sustain these jobs and, even still, avoiding risky investment decisions. Millennials are now at the most accessible point since the recession for durable purchases.
SSG R360 Tapping Into TM Healthy Living Movement - 2014 Wellness Brand Awards...Santiago Solutions Group
The SSG Wellness SpectrumTM powered by GfK MRI sheds light on key planning issues.
Which consumers will be most responsive to ‘new & improved’ healthy and green offerings? Which consumers are compromising wellness? Which consumers rather indulge? How brands rank in consumers’ wellness spectrum? SSG will illustrate the upside potential of more effective targeting, messaging and path to purchase through an actionable Total Market insights approach
This document discusses leveraging the healthy living movement in a total market approach. It introduces the SSG Wellness Spectrum, which assigns consumers a wellness score based on attitudes and behaviors related to preventable diseases. Higher wellness scores correlate with growth in healthier categories and brands. A total market approach must consider nuances between segments to maximize growth opportunities from healthy innovation. Wellness scores can identify receptive consumers for personalizing marketing across geographic and individual levels.
SSG analysis reveals that contrary to the belief that Hispanics are less likely to make pets full members of their families, Latino Upscales are increasing pet ownership dramatically while other segments are nearly flat or declining.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
ACA Retaining Newly Enrolled v7-17-14-Final verCS
1. 2014SantiagoSolutionsGroupInc.
Technical Difficulties
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Webinar ID 138-899-491
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Welcome to:
Winning ACA’s 2nd Growth Race
?
Housekeeping
Dedicated Sessions Available
Dedicated sessions are available over the next 4 weeks.
Contact us through our website if you are interested
!
1
2. 2014SantiagoSolutionsGroupInc.
Welcome to:
ACA 2nd Growth Race Webinar!
2
Carlos Santiago has been guiding
strategic growth rooted on predictive
analytics for leading marketers in health
& wellness for 13 years at SSG.
Mindy Figueroa leads an award-winning team
that operationalizes roadmaps helping
Hospitals, Providers and Organizations to go-
to-market with coaching and proven tools that
deliver results.
Juan Ovalle is an expert in predictive
analytics, effectively generating insights from
data fusion across syndicated, customer
databases, custom qualitative, quantitative and
Social research in CPG, Telecom, and Health.
About the Presenters
SSG is a growth consulting leader
driven by management P&L
experience, Big Data and predictive
analytics.
We develop fact-based business
models, insights, customer
experiences and roadmaps that
profitably segment distinct
customer groups and drive
revenue.
We help clients focus their
resources where the highest ROI
opportunities exist and customize
strategies advancing efffective
Total Market growth.
About Santiago Solutions Group
3. 2014SantiagoSolutionsGroupInc.
Winning ACA's 2nd Growth Race
3
Agenda
1. Cultural operations readiness
2. Acquisition
• tools for fine-tuning
messaging
• balancing in-person vs.
digital touch-points
3. Loyalty
• bonding through loyalty &
word of mouth
• stewarding brand
advocates in customer
experience
4. Profitability
• managing costs of care
HOW
Readiness, Acquisition,
Loyalty & Profitability in
4 Steps
1. Key Similarities and
Nuances by segment
vs. Insured
counterpart
2. Which key nuances
impact Acquisition
and Retention
WHO
New Exchange
Consumers
Similarities &
Nuances
1. Segments,
language, key
states,
competitors
2. Big Winners &
Losers
WHAT
Define Progress
and
Opportunity
6. 2014SantiagoSolutionsGroupInc.
WNH Hisp AANH AONH Millennials
CA Enrolled One Third of the ACA Eligibles;
Includes Eligible Uninsured + IFP (FPL 139-400)
WNH & Asian/Other performed strongly
6
Over One third of Eligibles
Enrolled in CA
Source: SSG Analyses of Covered California Press Release on April 17, Kaiser Family Foundation, and
Scarborough USA+ 2013 R2; Enrolled a/o Mar 31 vs Uninsured + IFP Opportunity; Total estimated eligibles:
Insurable Uninsured + IFP (FPL 139-400%): 3.8M; Age: 18-64
1,396
36%
2,447
64%
Remaining
Opportunity
Enrolled
Enrolled
Total Eligible Opp’y 3.8M
In 000’s
Total Enrolled 495 391 39 471 403
7. 2014SantiagoSolutionsGroupInc.
WNH Hisp AANH AONH Millennials
CA Enrolled One Third of the ACA Eligibles;
Twice as Much Opportunity Remains
Includes Eligible Uninsured + IFP (FPL 139-400)
Overall Hispanic performed very strongly
AA & Millennials trail behind
7
Twice as Many Eligibles
Remain in the Sidelines
Source: SSG Analyses of Covered California Press Release on April 17, Kaiser Family Foundation, and
Scarborough USA+ 2013 R2; Enrolled a/o Mar 31 vs Uninsured + IFP Opportunity; Total estimated eligibles:
Insurable Uninsured + IFP (FPL 139-400%): 3.8M; Age: 18-64
29% 15% 111% 23%
1,396
36%
2,447
64%
Remaining
Opportunity
Enrolled
Enrolled
Opportunity
Remaining
Total Eligible Opp’y 3.8M
27%
In 000’s
-21%
v. WNH
-7%
v. WNH
50%
42%
9%
AA
Hisp
WNH
Total Enrolled 495 391 39 471 403
8. 2014SantiagoSolutionsGroupInc.
WNH Hisp AANH AONH Millennials
NY Enrolled One Fifth of the ACA Eligibles
Includes Eligible Uninsured + IFP (FPL 139-400)
Hispanic & Millennials performed second
after White NH
8
One Fifth of the Eligibles
Enrolled in NY
Total Enrolled: 213 58 39 62 115
371
22%
1,310
78%
Remaining
Opportunity
Enrolled
Total Eligible Opp’y 1.7M
In 000’s
Source: SSG Analyses of NY State of Health Open Enrollment Report June 2014, Kaiser Family Foundation,
and Scarborough USA+ 2013 R2; Enrolled a/o April 15vs Uninsured + IFP Opportunity; Total estimated
eligibles: Insurable Uninsured + IFP (FPL 139-400%): 1.7 M; Age: 18-64
Enrolled
9. 2014SantiagoSolutionsGroupInc.
WNH Hisp AANH AONH Millennials
NY Enrolled One Fifth of the ACA Eligibles;
Four Times is the Opportunity Remaining
Includes Eligible Uninsured + IFP (FPL 139-400)
Hispanic & Millennials performed second
after White NH
9
One Fifth of the Eligibles
Enrolled in NY
22% 12% 107% 16%
Total Enrolled: 213 58 39 62 115
371
22%
1,310
78%
Remaining
Opportunity
Enrolled
Opportunity
Remaining
Total Eligible Opp’y 1.7M
17%
In 000’s
-27%
v. WNH
-23%
v. WNH
56%
22%
22% AA
Hisp
WNH
Source: SSG Analyses of NY State of Health Open Enrollment Report June 2014, Kaiser Family Foundation,
and Scarborough USA+ 2013 R2; Enrolled a/o April 15vs Uninsured + IFP Opportunity; Total estimated
eligibles: Insurable Uninsured + IFP (FPL 139-400%): 1.7 M; Age: 18-64
Enrolled
10. 2014SantiagoSolutionsGroupInc.
WNH Hisp AANH AONH Millennials
Fed Facilitated States* Have Enrolled One Fifth of
ACA Eligibles; 4x as Much Opportunity Remains
Includes Eligible Uninsured + IFP (FPL 139-400)
Four Times as Many Eligibles
Remain in the Sidelines
Hispanic & Millennials are behind
* Idaho & New Mexico are Federally supported SBMs for 2014
Source: SSG Analyses of DHHS Summary Enrollment Report-DHHS on May 2014, Kaiser Family Foundation, and
Scarborough USA+ 2013 R2; Enrolled a/o Mar 31 vs Uninsured + IFP Opportunity; Total estimated eligibles: Insurable
Uninsured + IFP (FPL 139-400%): 27M; Age: 18-64
Enrolled
5,446
20%
Total Enrolled: 3,424 585 908 529 1,538
Enrolled
Total Eligible Opp’y 27M
In 000’s
10
11. 2014SantiagoSolutionsGroupInc.
WNH Hisp AANH AONH Millennials
Fed Facilitated States* Have Enrolled One Fifth of
ACA Eligibles; 4x as Much Opportunity Remains
Includes Eligible Uninsured + IFP (FPL 139-400)
20% 14% 20% 44%
13%
Remaining
Opportunity
21,665
Four Times as Many Eligibles
Remain in the Sidelines
Hispanic & Millennials are behind
* Idaho & New Mexico are Federally supported SBMs for 2014
Source: SSG Analyses of DHHS Summary Enrollment Report-DHHS on May 2014, Kaiser Family Foundation, and
Scarborough USA+ 2013 R2; Enrolled a/o Mar 31 vs Uninsured + IFP Opportunity; Total estimated eligibles: Insurable
Uninsured + IFP (FPL 139-400%): 27M; Age: 18-64
Enrolled
5,446
20%
Total Enrolled: 3,424 585 908 529 1,538
Enrolled
Opportunity
Remaining
Total Eligible Opp’y 27M
In 000’s
-35%
v. WNH
-30%
v. WNH
63%
17%
17%
3%
A/O
AA
Hisp
WNH
11
12. 2014SantiagoSolutionsGroupInc.
Spa Dom Eng Dom
12
Sources: Covered California Press Release on April 17, NY State of Health, 2014 Open Enrollment Report June 2014
& Scarborough USA+ 2013 R2
Spanish Speaking Hispanics Have
Underperformed During Enrollment
Enrollment Rate by Language of Preference Among Hispanics
EligiblesEnrolled
42%
66% 34%
58%
Index 64 171
Spa Dom Eng Dom
EligiblesEnrolled
39%
68% 32%
61%
Index 57 191
(Hispanic enrolled) / (Hispanic Eligible)
13. 2014SantiagoSolutionsGroupInc.
31%
30%
10%
8%
1%, A/O
10%
8%
1%
WNH
Hisp
AA
A/O
14M Uninsured Opportunity Remaining
~34M Opportunity Including IFP Eligibles
10-24M or 69% is Multicultural & Millennial
Opportunity By
Segment
1. WNH 61%
2. Millennials 49%
3. Multicultural 39%
4. Hispanic 20%
5. AA 16%
13
Multicultural
39%
Source: Based on Share of Eligible Opportunity in 38 states (FFM states, CA & NY)
projected to US Total
14. 2014SantiagoSolutionsGroupInc.
Winners Rebalanced the Playing Field:
Blues & HN in CA & CO-OPs in NY
14
Sources: Covered CA Enrollment Press Released on April 2014, NY State of Health 2014 Open Enrollment Report
June 2014, & Scarborough CA & NY DMAs 2011, 2012 R2
Index
32
57
161
317
Exchange
Enrollment 2014
Commercial
Insurance 2012
Index
267
50
180
19%
30%
6%
36%
8%
19%
58%
2%
Exchange
Enrollment 2014
Commercial
Insurance 2012
13%
40%
5%
3%
12%
6%
6%
17
6%
17%
17%
20%
9%
8%
19%
17%
15%
11%
62%
16. 2014SantiagoSolutionsGroupInc.
Uninsured Wellness Mindset Not
Significantly Different From Insured
16
Wellness Mindset Opportunity
16%
32%
52%
20%
33%
47%
Insured
Source: Scarborough & GfK-MRI data fusion USA+ 2013 R2 Survey of the American Consumer
Uninsured Eligibles: Uninsured, Ages 25-64, FPL 139-400
Insured: Insured, FPL400+
Uninsured Eligibles
17. 2014SantiagoSolutionsGroupInc.
-31 -33
-44
0
20 17
6
64
47
42
56
50
Wellness- Minded Individuals are
More Prone to Engage in Prevention
Wellness-MindedWellness-
Ambivalent
Wellness-Averse
Regularly Go to Dr. for Check-ups
Uninsured 18+
SSG Wellness SpectrumTM Powered by GfK-MRI
100 Index
US Total
Avg. Tot WnH H AA Tot WnH H AA
Tot WnH H AA
17
Source: GfK-MRI 2013 double base Survey of the American Consumer
Base: Total Uninsured 18+, National
18. 2014SantiagoSolutionsGroupInc.
Unins. & Ins. Millennials Transact Online;
1/3 Uninsured Still Prefer Store-Front
18
61% 59%
20%
34%
19%
7%
Insured Uninsured
Banking Methods
92%
83%
Insured Uninsured
Internet & Mobile WebMill
Omni-
Channel
Transactions
are not
shown,
however very
key.
Source: Scarborough USA+ 2013 and GfK MRI Fusion R2 Survey of the American Consumer;
Enrolled a/o Apr 19 FPL 400%+ vs Uninsured + FPL 139-400%; Age 18-34
Significance tests run at 95% confidence level
19. 2014SantiagoSolutionsGroupInc.
6 in 10 Uninsured Eligibles Mobile Savvy;
Prefer “Sealing the Deal” in Retail/In-Person
83%
57%
1%
3%
6%
3%
10%
38%
Insured Uninsured
Internet & Mobile Web
HISP 25-64
.7x58%
39%
26%
53%
14% 8%
Insured Uninsured
Banking Methods
WNH 25-64
WHI
TE
NH
HISP
2x
19
Source: Scarborough USA+ 2013 and GfK MRI Fusion R2 Survey of the American Consumer;
Enrolled a/o Apr 19 FPL 400%+ vs Uninsured + FPL 139-400%; Age 25-64
Significance tests run at 95% confidence level
20. 2014SantiagoSolutionsGroupInc.
66%
34%
Span Dom Eng Dom
Insured
Vast Majority of Uninsured Eligibles
Lack Communication Essentials
20
Uninsured Eligibles
HS Dimploma or less
Some College
College Degree or above
Insured
Uninsured Eligibles
70%
30%
57%
25%
29%
14%
29%
47%
Source: SSG Analyses of Scarborough USA+ 2013R2Uninsured Eligibles: Uninsured, Ages 25-64, FPL 139-400
Insured: Insured, FPL400+
21. 2014SantiagoSolutionsGroupInc.
Exchange Population is Very Different From
Insured; Millennials Not Too Different
21
Exchange
Eligible
Insured
Nuances
Importance in Medical Consultation
52% 63%
48% 37%
Uninsured Insured
I'm My Own Doctor
Doctor Knows Best
The uninsured (ages 25-64)
are 29% more likely
to act as if they are
their own doctors in
comparison to those
already insured
Source: SSG Analyses of Scarborough USA+ 2013R2Uninsured Eligibles: Uninsured, Ages 25-64, FPL 139-400
Insured: Insured, FPL400+
24. 2014SantiagoSolutionsGroupInc.
Socio-Economic & Cultural Needs
24
Too often Latino patients delay medical care until their
conditions worsen and necessitate immediate attention
Two main drivers
• Socioeconomic factors
– Lack of health care insurance / limited health care literacy
– Limited transportation options
– Work concerns (i.e., no PTO)
• Cultural factors
– Expectation that one should tolerate pain without
complaint
– Belief that certain conditions (such as pregnancy) are
natural and do not require medical attention
HOW DO WE INCORPORATE CULTURE IN THE CUSTOMER
JOURNEY OF NEWLY EXCHANGE INSURED?
Managing Latinos Use Of Acute Care Needs
26. 2014SantiagoSolutionsGroupInc.
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin Ready
(40-50)
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40 50
No opportunities are
being explored.
No opportunities are
being explored.
Business is considering:
-Operations
-Human Resources
-Public Relations
Some opportunities are
being explored in:
-Operations
-Human Resources
-Public Relations
-Advertising
-Community Relations
Business is considering:
-Marketing Programs
-Social Media
Exploring opportunities
in:
-Operations
-Human Resources
-Public Relations
-Advertising
-Community Relations
-Marketing Programs
-Social Media
-Financial ROI
Business is considering:
-Development of
Taskforce
-Multicultural Champion
Exploring opportunities
in:
-Operations
-Human Resources
-Public Relations
-Advertising
-Community Relations
-Marketing Programs
-Social Media
-Financial ROI
-Multicultural Champion
-Budget
These opportunities are
integrated into the
business strategy; they
are proactive efforts, not
an afterthought.
Not Latin
(0-9
0
Not Latin
(0-9
0
Not Latin
(0-9
0
Barely Latin Ready
(10-19)
Almost La
(20
Stages of Latin
Not Latin Ready
(0-9)
0 10 20
Barely Latin Ready
(10-19)
Almost La
(20
Stages of Latin
Not Latin Ready
(0-9)
0 10 20
Barely Latin Ready
(10-19)
Almost La
(20
Stages of Latin
Not Latin Ready
(0-9)
0 10 20
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly La
(30
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly La
(30
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly La
(30
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin Ready
(40-50)
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40 50
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin Ready
(40-50)
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40 50
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin Ready
(40-50)
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40 50
NotLatinReady
(0-9)
NotLatinReady
(0-9)
01
NotLatinReady
(0-9)
01
NotLatinReady
(0-9)
01
NotLatinReady
(0-9)
01
NotLatinReady
(0-9)
01
NotLatinReady
(0-9)
010
NotLatinReady
(0-9)
01
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin
(40
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin
(40
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin
(40
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40
Barely Lat
(10-1
Not Latin Ready
(0-9)
0 10
Barely La
(10
Not Latin Ready
(0-9)
0 10
Barely La
(10
Not Latin Ready
(0-9)
0 10
*L2L’s Proprietary Latin Ready Spectrum ™ Tool
Latin Ready Assessment®
An Innovation and Growth Tool
• A revolutionary proprietary tool that evaluates how financially, operationally, and
emotionally prepared organizations are to address the rapidly growing Latino market.
• The LRA benchmarks an organization’s Latino DNA, objective observations and provides
a road map on how your organization can become Latin Ready™, in alignment with
CLAS – 15 National Standards by Minority Office.
26
27. 2014SantiagoSolutionsGroupInc.
Latin Ready™ Spectrum - Benchmarks
Surveyed Sectors are Almost Latin Ready™ with
an average score of 27.09
Barely Latin Ready
(10-19)
Almost Latin Ready
(20-29)
Fairly Latin Ready
(30-39)
Latin Ready
(40-50)
Stages of Latin Readiness™
Not Latin Ready
(0-9)
0 10 20 30 40 50
Barely
(
Not Latin Ready
(0-9)
0 10
Barely
(
Not Latin Ready
(0-9)
0 10
*L2L’s Proprietary Latin Ready Spectrum™ Tool
Analysis based on a sample of 11 LRA studies from 2012-2014: 5 healthcare, 5 education, 1 retail/direct sales, 1 non for profit
Healthcare
(25.63)
Education
(18.75)
(27.09)
All Sectors
27
Retail
(36.8)
Non-for
Profit
(27.2)
28. 2014SantiagoSolutionsGroupInc.
Latin Ready™ Spectrum – Benchmarks
Challenges and Business Impact
28
Challenges
Operationally
Ad Hoc/ One off initiatives
Lack of ownership/champion
Lack of diversity at C- level
Financially
Insufficient data e.g. revenue,
market size, cultural nuances
Lack of metrics of success
Lack of financial commitment
Emotionally
Disconnect between C-level suite
and middle management on
unified strategy
Not consistent external and
internal communication
Blame glame on
“marketing/advertising”
Business Opportunity
Operationally
Internal basic readiness/in
language/in culture systems and
protocols
Compliance with national
standards (healthcare)
Diversity & Inclusion strategy
Financially
Established metrics and tracking
mechanisms / results driven on
revenue, market share, sales,
volume, etc.
Assigned budget
20-60% Latin Readiness increase in
12 months
Emotionally
Internal champion / company wide
commitment
External communication and
outreach (segment goodwill)
30. 2014SantiagoSolutionsGroupInc.
How Can A Marketer Reliably Listen To Fine-
tune Messaging For Branding & Acquisition?
30
Best-in-Class Leaders Mine Data to Find Un-Met Needs of Key Segments
Challenge
Voice of Consumers,
with emotions,
frustrations, and unmet
needs
Approach
Scientific-approach to
sorting through a
multitude of insights
using Statistical, Text &
Contextual Mining
techniques
Benefit
Quickly identify sore
spots from recent ACA
enrollees. Insights help
optimize messaging for
second round
31. 2014SantiagoSolutionsGroupInc.
Segmented Approach Can
Overcome Regional Difficulties
31
Planet Superheroes
Fit & Trendy
Wellness Strivers
Busy Convenients
Savvy & Carefree
Tech munchers
Source: GfK-MRI 2012 double base Survey of the American Consumer
Base: Total Uninsured 25-64 National
33. 2014SantiagoSolutionsGroupInc.
Managed Care Industry Leaders Understand
Nuances of Segments
33
Best-in-Class Leaders Mine Data to Find Nuanced Segment Personas
Challenge
Market Leaders interact
with segmentations
proactively with
actionable nuanced
consumer personas
Approach
Scalable Data Analysis
that informs marketer
how to improve
Awareness,
Consideration, and
Preference
Benefit
Marketer can interact
with growth segments,
and efficiently guide the
consumer through
purchase funnel
34. 2014SantiagoSolutionsGroupInc.
Online Radio and TV Key Engagement
Channel for Newly Enrolled Hispanics
34
White NH Hispanic African Am Asian/O
California Eligible Uninsured
Source: Eligible Population: Uninsured/IFP, age 18-64 in FPL 139-400% (000’s)
SSG Analysis of Scarborough USA+ 2013 R2
Managed Care CMO’s can
influence new and confused
enrollees by connecting with
them in the proper
channels…Relevantly!
1.TV
viewers
2.Online
Radio
listeners
1,075 1,595 185 339
441 674 59 162
36. 2014SantiagoSolutionsGroupInc.
Reduce Disparities
• Education
Partners
• Outcomes
• Cost &
Subsidies
• Spectrum
• Data Fusion
• Individual or
Geo level
• Wait til too sick
• Non-compliance
• Fear of system
• Cultural
Relevancy
• Cultural
Readiness
• H/C Literacy
Cultural
Readiness
Excess Cost/
Readmission
Drivers
Prevention &
Disease Mgt
Wellness
Propensity
36
Cultural
Nuances
37. 2014SantiagoSolutionsGroupInc.
SSG Wellness Segmentation
Identifies Low Risk Acquisition Pool
37
Have/ Had Preventable Chronic Disease (PCD)
SSG Wellness SpectrumTM Powered by GfK-MRI
Generations: GenX
Indices vs. US Total Avg.;Likelihood to Have PCD Above or Below US Avg.
Source: GfK-MRI 2013 double base Survey of the American Consumer
Base: Total Generation X 1968-1982
9
-5
-14
Wellness-Averse Wellness -Ambivalent Wellness-Minded
100 Index
US Total
Avg.
40. 2014SantiagoSolutionsGroupInc.
-20 -22
-35
7
1
-4
-26
59
55
71
36
43
Top Segment Is Most Likely To Be
Brand Advocate
40
Healthcare: Knowledge & WOM
SSG Wellness SpectrumTM Powered by GfK-MRI
Uninsured 18+
Wellness-MindedWellness-
Ambivalent
Wellness-Averse
100 Index
US Total
Avg.
Source: GfK-MRI 2013 double base Survey of the American Consumer Indices vs. Uninsured 18+ US Total Avg.
Category Influentialism Segments*- Categories Recommended To People: Healthcare Family/Friends or
Neighbors/Colleagues or People you Don't Necessarily Know (in stores, online, etc.) AND Healthcare: I have a great deal of
knowledge in this area
Tot WnH H
AA
WnH H
Tot AA Tot WnH H AA
42. 2014SantiagoSolutionsGroupInc.
Effective Leaders Solve Strategic
Issues Around Cost Management
42
How to win
enrollment of loyal
members?
How to manage and keep
new exchange members?
How to contain risk and
ensure marketing dollars
deliver against goals?
43. 2014SantiagoSolutionsGroupInc.
Manage Costs by Boosting Healthier
Segments In Base
43
Through Focused Acquisition, Retention, & Prevention Efforts
Wellness-
Minded
Wellness-
Ambivalent
Wellness-
Averse
100 Index
US Total
Avg.
9 9
-5
18
-5
-9
5
14
-14
-9
-23
0
Have/ Had Preventable Chronic Disease (PCD)
SSG Wellness SpectrumTM Powered by GfK-MRI
Generations: GenX
Indices vs. US Total GenX Avg. Likelihood to Have PCD Above or Below US Avg.
Source: GfK-MRI 2013 double base Survey of the American Consumer
Tot WnH H AATot WnH
H AA
H
Tot WnH AA
44. 2014SantiagoSolutionsGroupInc.
Executive Summary
44
Spotty Progress Vast Opportunity
• Progress was spotty for Hispanics, African Am & Millennials
• Spanish Dominant eligibles are lagging the most
• 3-5 times more FPL 139-400 eligibles remain uninsured or with IFP
• 14-34M eligibles remain out of Exchanges; 70% are Millennial or Multicultural
Exchange Brings a New Connsumer
•Educational level is vastly < HS
•Among Hispanics, the preferred language is predominantly Spanish
•Exchange eligible is mobile savvy but also likes to transact in-person
•Wellness Minded are most likely to go to Dr regularly
45. 2014SantiagoSolutionsGroupInc.
Executive Summary:
Effectiveness Best Practices & Tools
45
Cultural Readiness through operations gauges gaps in a
systematic/standard tool
Fine-tune messaging reflecting voice of consumer to enhance
conversion and brand relevance
Focus efforts on individuals with highest wellness propensity
Select promotional mix and engagement methods that reach eligibles
directly
Bond with new customers by engaging culturally in treatment of health
disparities
Identify and excel delivering to the expectations of Brand Advocates to
spread positive word of mouth
Manage costs by focusing prevention efforts on those who are most
wellness responsive
Readiness
Acquisition
Loyalty
Cost
Management
46. 2014SantiagoSolutionsGroupInc.
46
Marketing to a Diverse America Conference
October 15-17 – Atlanta
3rd Multicultural Health Marketing Conference featuring SSG and leading multicultural marketers.
DTC Perspectives is proud to
announce the third annual edition
of this exciting and important new
marketing conference – The
Multicultural Health National:
Marketing to a Diverse America
(MCH National) – October 15-17 at
the Melia Hotel in Atlanta, GA.
Attendance Recommended For:
Pharmaceutical (Rx and OTC) Marketers
Advertising Agency Executives and
Creatives
Representatives from Health Plans and
Managed Care Companies
Healthcare Providers
Mass and Ethnic Media Companies
Government Officials and Policy Makers
48. 2014SantiagoSolutionsGroupInc.
SSG Monthly Insights Newsletter
Santiago Solutions Group
@Carlos_SSG
818.736.5661
SantiagoSolutionsGroup.com
@Santiago_Group
santiagosolutionsgroup.com/subscribe/
Carlos@SantiagoSolutionsGroup.com
Thank You
We appreciate the support of
48
Editor's Notes
Best performance measure = (Enrollment in the State) / (Total Eligibles in the U.S.)
Enrollment Rate = (Enrollment in StateA) / (Eligibles in State A)
States in top 10 that do have high Multicultural growth or share are Colorado and Michigam
Source: Kaiser Family Foundation:
http://kff.org/health-reform/state-indicator/marketplace-enrollment-as-a-share-of-the-potential-marketplace-population/
Interactive State by State Look
http://kff.org/interactive/uninsured-gap/
Asian enrolled in CA 230,352
Hispanic enrollment rate trails WNH rate by 7%
Millennial enrollment rate falls short of WNH by 21%
African Americans enrolled at nearly half the rate of WNH
Share of Enrollment in CA: WNH 35%, Hisp 28%, AA 3%, A/O 34%
Opportunity Remaining in CA (000’s): WNH 1,237, Hisp 1,044, AA 214, Millennials 1,398
Source: http://news.coveredca.com/2014/04/covered-californias-historic-first-open.html
Millenials: People in Age 18-34, 29% of total population
Eligibles: People in Age 18-64, FPL 139-400%> for uninsured (no undocumented) & IFP
Asian enrolled in CA 230,352
Hispanic enrollment rate trails WNH rate by 7%
Millennial enrollment rate falls short of WNH by 21%
African Americans enrolled at nearly half the rate of WNH
Share of Enrollment in CA: WNH 35%, Hisp 28%, AA 3%, A/O 34%
Opportunity Remaining in CA (000’s): WNH 1,237, Hisp 1,044, AA 214, Millennials 1,398
Source: http://news.coveredca.com/2014/04/covered-californias-historic-first-open.html
Millenials: People in Age 18-34, 29% of total population
Eligibles: People in Age 18-64, FPL 139-400%> for uninsured (no undocumented) & IFP
Asian enrolled in CA 42,500
Hispanic enrollment rate trails WNH rate by 23%
Millennial enrollment rate falls short of WNH by 27%
African Americans enrolled at nearly half the rate of WNH
Share of Enrollment in NY: WNH 57%, Hisp 16%, AA 10%, A/O 16%
Opportunity Remaining in NY (000’s): WNH 740, Hisp 285, AA 288, Millennials 617
Source:
Millenials: People in Age 18-34, 29% of total population
Eligibles: People in Age 18-64, FPL 139-400%> for uninsured (no undocumented) & IFP
Asian enrolled in CA 42,500
Hispanic enrollment rate trails WNH rate by 23%
Millennial enrollment rate falls short of WNH by 27%
African Americans enrolled at nearly half the rate of WNH
Share of Enrollment in NY: WNH 57%, Hisp 16%, AA 10%, A/O 16%
Opportunity Remaining in NY (000’s): WNH 740, Hisp 285, AA 288, Millennials 617
Source:
Millenials: People in Age 18-34, 29% of total population
Eligibles: People in Age 18-64, FPL 139-400%> for uninsured (no undocumented) & IFP
This tool is aligned with CLAS (Culturally and Linguistically Appropriate Services) 15 National Standards –by DHHS. So while assessing we are making sure the healthcare organization is aligned with the 15 national standards.
Additionally, we align in the implementation with REAL data based on the American Hospital Association standards.
Bear in mind that their research shows that only 18% hospitals are in compliant with collecting REAL data – race, ethnicity and language. Hence the tool is allowing the healthcare sector meet those in the recommendations and implementations.
he National CLAS Standards
Click here to learn more about the National CLAS Standards and access The Blueprint with guidance and implementation strategies.
The National Culturally and Linguistically Appropriate Services (CLAS) Standards in Health and Health Care are intended to advance health equity, improve quality and help eliminate health care disparities by establishing a blueprint for health and health care organizations to:
Principal Standard
1) Provide effective, equitable, understandable and respectful quality care and services that are responsive to diverse cultural health beliefs and practices, preferred languages, health literacy and other communication needs.
Governance, Leadership and Workforce
2) Advance and sustain organizational governance and leadership that promotes CLAS and health equity through policy, practices and allocated resources.
3) Recruit, promote and support a culturally and linguistically diverse governance, leadership and workforce that are responsive to the population in the service area.
4) Educate and train governance, leadership and workforce in culturally and linguistically appropriate policies and practices on an ongoing basis.
Communication and Language Assistance
5) Offer language assistance to individuals who have limited English proficiency and/or other communication needs, at no cost to them, to facilitate timely access to all health care and services.
6) Inform all individuals of the availability of language assistance services clearly and in their preferred language, verbally and in writing.
7) Ensure the competence of individuals providing language assistance, recognizing that the use of untrained individuals and/or minors as interpreters should be avoided.
8) Provide easy-to-understand print and multimedia materials and signage in the languages commonly used by the populations in the service area.
Engagement, Continuous Improvement and Accountability
9) Establish culturally and linguistically appropriate goals, policies and management accountability, and infuse them throughout the organizations’ planning and operations.
10) Conduct ongoing assessments of the organization’s CLAS-related activities and integrate CLAS-related measures into assessment measurement and continuous quality improvement activities.
11) Collect and maintain accurate and reliable demographic data to monitor and evaluate the impact of CLAS on health equity and outcomes and to inform service delivery.
12) Conduct regular assessments of community health assets and needs and use the results to plan and implement services that respond to the cultural and linguistic diversity of populations in the service area.
13) Partner with the community to design, implement and evaluate policies, practices and services to ensure cultural and linguistic appropriateness.
14) Create conflict- and grievance-resolution processes that are culturally and linguistically appropriate to identify, prevent and resolve conflicts or complaints.
15) Communicate the organization’s progress in implementing and sustaining CLAS to all stakeholders, constituents and the general public.2
- See more at: http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=2&lvlID=15#sthash.Mq3AC4M1.dpuf
Overall Challenges to Latin Readiness
Operationally –
Ad Hoc/ One off initiatives
Lack of ownership/champion
Lack of diversity at C- level
Lack of basic customer touch points resources: 800#, forms, website
Financially –
Insufficient data e.g. revenue, market size, cultural nuances
Lack of metrics of success
Lack of financial commitment
Emotionally –
Disconnect between C-level suite and middle management on unified strategy
Not consistent external and internal communication
Blame glame on “marketing/advertising”
Latin Readiness Business Impact
Operationally –
Internal basic readiness/in language/in culture systems and protocols
Compliance with national standards (healthcare)
Diversity & Inclusion strategy
Financially –
Established metrics and tracking mechanisms / results driven on revenue, market share, sales, volume, etc.
Assigned budget
20-60% Latin Readiness increase in 12 months
Emotionally –
Internal champion / company wide commitment
External communication and outreach (segment goodwill)