SSG analysis reveals that contrary to the belief that Hispanics are less likely to make pets full members of their families, Latino Upscales are increasing pet ownership dramatically while other segments are nearly flat or declining.
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Top Ten Workplace Skills for Future OrganizationsCSCJournals
Many researchers have indicated that there are skills that are going to be essential for the future workforce. This review helps identify these skills and the applicability of these skills to job performance of the future organization competing in a globalized environment. The review provides insight into each of the ten listed skills and also information on how the skills will be useful for future organizations. The review will extend previous literature regarding the identified ten skills essential for future organizations. Providing this analysis of the literature and potential applicability of these identified essential skills will help guide and focus additional studies relating to future job performance requirements.
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Top Ten Workplace Skills for Future OrganizationsCSCJournals
Many researchers have indicated that there are skills that are going to be essential for the future workforce. This review helps identify these skills and the applicability of these skills to job performance of the future organization competing in a globalized environment. The review provides insight into each of the ten listed skills and also information on how the skills will be useful for future organizations. The review will extend previous literature regarding the identified ten skills essential for future organizations. Providing this analysis of the literature and potential applicability of these identified essential skills will help guide and focus additional studies relating to future job performance requirements.
BGL Consumer Products & Retail Insider Research Report - August 2016Wendy Neal Ferrara
Resiliency, Innovation Attract in Consumer Markets
Consumer spending is gaining in spite of wavering confidence, with sentiment inching higher in early August 2016. Growing personal wealth and low interest rates are expected to support continued growth in consumption and bolster retail sales.
In this edition, we highlight developing trends in the Pet and Facility Management industries, sectors that are exhibiting above market growth due to their countercyclical demand and use of disruptive technology.
Today’s thriving Pet industry is continuing its upward trajectory, fueled by the ongoing humanization/premiumization movement. Investors are cashing in on the ever-growing human-animal bond as pet health and well-being take center stage, with transaction activity accelerating across the value chain.
Increased outsourcing, a continued shift toward service integration, and the advancement of technology-enabled platforms are driving growth in Facility Management, a fragmented industry that is undergoing consolidation as participants look to acquire technology and service capabilities to build scale and enhance their customer value proposition. Recent investment activity exemplifies the move toward technology integration. www.bglco.com
We did a deep-dive into the pet industry and compared the global landscape to India and end with key take aways on our view of the investment in this space.
US Pet Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)Koncept Analytics
The US pet market is anticipated to reach US$135.2 billion in 2026, experiencing growth at a CAGR of 3.50% for the period spanning 2022-2026. Fore more: vikas@konceptanalytics.com
Rutaksha Rawat is a famous Indian Journalist and working for many years. It’s currently living in Bangalore India, if you are interest to meet, you can also contact this without any hesitation.
Created a media plan for Colgate-Palmolive's Hill's Science Diet in the pet food industry. The plan included a situational analysis, proposed target audience, media mix, sales promotion, as well as, an a budget for the campaign that was simulated through Media Flight Plan.
This presentation contains information about the current scenario of the dog food market, current trends, sales, where America stands globally in terms of Dog food.
Healthy Fruit Dog Treats 1 SAMPLE MARKTING PLAN – DO NOSusanaFurman449
Healthy Fruit Dog Treats 1
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
Running head: HEALTHY FRUIT DOG TREATS CREATED BY DIVERSION BRANDS, LLC
Healthy Fruit Dog Treats Created by Diversion Brands, LLC
SAMPLE
Healthy Fruit Dog Treats 2
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
Table of Contents
1.0 Executive Summary 3
2.0 Situation Analysis 4
2.1 Market Summary 6
2.2 SWOT Analysis 8
2.3 Competition 10
2.4 Product (Service) Offering 12
2.5 Keys to Success 13
2.6 Critical Issues 14
3.0 Marketing Strategy 15
3.1 Mission 17
3.2 Marketing Objectives 18
3.3 Financial Objectives 19
3.4 Target Markets 20
3.5 Positioning 23
3.6 Strategies 24
3.7 Marketing Mix 25
3.8 Marketing Research 28
4.0 Controls 29
4.1 Implementation 30
4.2 Marketing Organization 31
4.3 Contingency Planning 32
5.0 Conclusion 33
References 34
Healthy Fruit Dog Treats 3
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
1.0 Executive Summary
Diversion Brands, LLC is ready to promote and launch happy dog! dog treats in a neighborhood
near you. The brand message of happy dog! is simple: A happy dog has a happy owner and a good
life. Diversion Brands, LLC is preparing to launch this healthy, fruit-based dog treat into the emerging
gourmet pet food industry.
Diversion Brands, LLC can effectively compete in this niche market due to the uniqueness of the
organic, fruit-based product. The specific segment of consumer in this growing market is the pet owner
who treats his/her dog as part of the family. In addition, the consumer is focused on the healthy diet of
his/her pet. Diversion Brands, LLC is marketing to the growing pet owner population who considers
his/her pet as important as any family member. The happy dog! dog treat is unique, yet affordable for
daily use.
Diversion Brands, LLC has a primary market objective to achieve 20% local market share in
Dubuque, Iowa and the Tri-State area after 24 months. The secondary market objective is to achieve 2%
market share in the State of Iowa after 36 months. The primary financial objective is to break even in
year one and by the third year have $5,000 in net income.
Healthy Fruit Dog Treats 4
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
2.0 Situation Analysis
Diversion Brands, LLC is a new company with the strategic intent to market healthy fruit-based
dog treats to the local market in Dubuque, Iowa. The marketing plan will create structure to establish
and build upon demand and distribution options in the local market. The product will focus on fruit-
based flavors such as t ...
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
BGL Consumer Products & Retail Insider Research Report - August 2016Wendy Neal Ferrara
Resiliency, Innovation Attract in Consumer Markets
Consumer spending is gaining in spite of wavering confidence, with sentiment inching higher in early August 2016. Growing personal wealth and low interest rates are expected to support continued growth in consumption and bolster retail sales.
In this edition, we highlight developing trends in the Pet and Facility Management industries, sectors that are exhibiting above market growth due to their countercyclical demand and use of disruptive technology.
Today’s thriving Pet industry is continuing its upward trajectory, fueled by the ongoing humanization/premiumization movement. Investors are cashing in on the ever-growing human-animal bond as pet health and well-being take center stage, with transaction activity accelerating across the value chain.
Increased outsourcing, a continued shift toward service integration, and the advancement of technology-enabled platforms are driving growth in Facility Management, a fragmented industry that is undergoing consolidation as participants look to acquire technology and service capabilities to build scale and enhance their customer value proposition. Recent investment activity exemplifies the move toward technology integration. www.bglco.com
We did a deep-dive into the pet industry and compared the global landscape to India and end with key take aways on our view of the investment in this space.
US Pet Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)Koncept Analytics
The US pet market is anticipated to reach US$135.2 billion in 2026, experiencing growth at a CAGR of 3.50% for the period spanning 2022-2026. Fore more: vikas@konceptanalytics.com
Rutaksha Rawat is a famous Indian Journalist and working for many years. It’s currently living in Bangalore India, if you are interest to meet, you can also contact this without any hesitation.
Created a media plan for Colgate-Palmolive's Hill's Science Diet in the pet food industry. The plan included a situational analysis, proposed target audience, media mix, sales promotion, as well as, an a budget for the campaign that was simulated through Media Flight Plan.
This presentation contains information about the current scenario of the dog food market, current trends, sales, where America stands globally in terms of Dog food.
Healthy Fruit Dog Treats 1 SAMPLE MARKTING PLAN – DO NOSusanaFurman449
Healthy Fruit Dog Treats 1
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
Running head: HEALTHY FRUIT DOG TREATS CREATED BY DIVERSION BRANDS, LLC
Healthy Fruit Dog Treats Created by Diversion Brands, LLC
SAMPLE
Healthy Fruit Dog Treats 2
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
Table of Contents
1.0 Executive Summary 3
2.0 Situation Analysis 4
2.1 Market Summary 6
2.2 SWOT Analysis 8
2.3 Competition 10
2.4 Product (Service) Offering 12
2.5 Keys to Success 13
2.6 Critical Issues 14
3.0 Marketing Strategy 15
3.1 Mission 17
3.2 Marketing Objectives 18
3.3 Financial Objectives 19
3.4 Target Markets 20
3.5 Positioning 23
3.6 Strategies 24
3.7 Marketing Mix 25
3.8 Marketing Research 28
4.0 Controls 29
4.1 Implementation 30
4.2 Marketing Organization 31
4.3 Contingency Planning 32
5.0 Conclusion 33
References 34
Healthy Fruit Dog Treats 3
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
1.0 Executive Summary
Diversion Brands, LLC is ready to promote and launch happy dog! dog treats in a neighborhood
near you. The brand message of happy dog! is simple: A happy dog has a happy owner and a good
life. Diversion Brands, LLC is preparing to launch this healthy, fruit-based dog treat into the emerging
gourmet pet food industry.
Diversion Brands, LLC can effectively compete in this niche market due to the uniqueness of the
organic, fruit-based product. The specific segment of consumer in this growing market is the pet owner
who treats his/her dog as part of the family. In addition, the consumer is focused on the healthy diet of
his/her pet. Diversion Brands, LLC is marketing to the growing pet owner population who considers
his/her pet as important as any family member. The happy dog! dog treat is unique, yet affordable for
daily use.
Diversion Brands, LLC has a primary market objective to achieve 20% local market share in
Dubuque, Iowa and the Tri-State area after 24 months. The secondary market objective is to achieve 2%
market share in the State of Iowa after 36 months. The primary financial objective is to break even in
year one and by the third year have $5,000 in net income.
Healthy Fruit Dog Treats 4
SAMPLE MARKTING PLAN – DO NOT DUPLICATE
[DOCUMENT TITLE] | [Document subtitle]
2.0 Situation Analysis
Diversion Brands, LLC is a new company with the strategic intent to market healthy fruit-based
dog treats to the local market in Dubuque, Iowa. The marketing plan will create structure to establish
and build upon demand and distribution options in the local market. The product will focus on fruit-
based flavors such as t ...
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 years before the U.S. Census projection. Multicultural segments made up 100% of U.S. Population growth last year according to recently released 2016 ACS. While U.S. population growth is slowing overall, Multicultural segments are driving the expansion of the U.S. consumer base making up 4 in 10 Americans with Hispanics continuing to drive half of the entire U.S growth and the Other/Mixed Race segment delivering the fastest growing. Looking to the future, the Multicultural population in the U.S. is projected to reach 131 million in 2018. This tipping point is causing many marketers to reconsider with which segments to lead their growth efforts.
Latina Millennials show distinct nuances versus their Non-Hispanic White counterparts. Latina Millennials are more upwardly mobile, they show higher environmental consciousness, they are more likely to play and work hard, they are more collective minded yet individualistic, and closely guard how their Latino culture is passed on to the next generation. Moreover, Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet.
Latina Millennials show distinct nuances versus their Non-Hispanic White counterparts. For once Latina Millennials are more upwardly mobile, they show higher environmental consciousness, they are more likely to play and work hard, they are more collective minded yet individualistic, and closely guard how their Latino culture is passed on to the next generation.
Many marketers have begun to concentrate efforts on Gen Z consumers, individuals born between 1996 and 2013 now between 3 and 20 year of age as they are the newest generation of young adult consumers. They are attending college, voting in elections, joining the workforce, making products choices in technology, restaurants, entertainment, personal care, auto, fashion, etc. They also have tremendous influence with their parents and the overall society. This Quant-Qual study begins to explore Gen Z’s perceptions, values and beliefs gaining insight on commonalities and differences in five main areas
Post 3rd Open Enrollment CMS figures by ethnic & racial group are yet to be published by CMS, however, as of last Fall, most states had yet to enroll more than half of their Hispanic & African American uninsured ACA eligibles. But surprisingly, Multicultural segments eligibles are surprisingly less risky than White Non-Hispanic eligibles. In fact, Multicultural segments tend to be more wellness-minded than WNH eligibles. What's more, Hispanics are the least likely segment to have a preventable chronic disease. In this context of trailing enrollment and vast opportunities, we focused our latest market assessment to identify 7 ways that would reboot Multicultural ACA enrollment and retention
As Obi-Wan Kenobi said, “It takes strength to resist the dark side. Only the weak embrace it.” Here is why… Companies cutting Hispanic dedicated media allocation, while increasing allocation to English media, tend to suffer a reduction in their sales growth. In fact, the reduction of the growth is sometimes so large that it could wipe out nearly the entire annual growth attained by all competitors in a category.
The Cost of the Dark Side: Across CPG-Retail, Auto and Financial-Insurance Services categories: a five point cutback in Hispanic media allocation yields a reduction in Total Market revenue growth rate of minus 1.8% per year.
What’s the learning? A near proportional balance of opportunity and investments yields incremental growth rates for products and services. Companies that allow their brands to slash meager budgets and continuously under-invest in the Hispanic segment are minimizing their growth potential at their own peril.
Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever. 8 major reasons are driving Multicultural consumers demand ranging from increases in the labor force, FT employment, income, share of Upscale/Affluent, share of aggregate US incremental income, consumer confidence and planned major purchases.
Since 1998, AHAA has been helping its members serve its clients through breakthrough independent studies that
increase understanding of what it takes to win the market,
share new concepts, and identify best practices of marketing to Latinos.
While overall ad spend among the top 500 advertisers increased by 5% from $79.0 Bn to $83.1Bn from 2010 to 2014, marketers made a steep increase in Hispanic Ad Spend, jumping 61% from $4.4Bn to $7.1Bn.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products.
Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder.
In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments.
Hyper-complex categories like healthcare confront consumers with multi-dimensional barriers to adoption. These challenges require marketers to anticipate and properly address the needs of this new wave of adopters. The Affordable Care Act provides a good lesson for complex categories still waiting to mine the growth opportunities these segments offer. These 7 lessons can be adapted to financial, retirement planning, home buying, vacation ownership, life insurance and similar categories.
CPG/Retailers Hispanic Dedicated Media (Spanish/Bilingual/English) skyrocketed between 2010 and 2014. This giant category, spending over $2Bn in Hispanic-centric Media in 2014, outpaced Top 500 advertisers’ peers in Hispanic Media allocation increases shifting 4% of English Ad Spend to Hispanic Media over the period. The study found that a principal reward of shifts from English Media to Hispanic Media comes in the form of increased Total Market topline revenue acceleration. There is a strong direct correlation (@ 99.9% confidence level) between companies’ shifts to Hispanic Media and overall U.S. revenue growth acceleration. Moreover, for every 5 points of shift from English to Hispanic media, companies on average experience a 1.75 points boost in annual revenue growth in the U.S.
In 2015, 9 in 10 of job entrants have been from Multicultural segments (vs. 8% WNH) adding 84% of the US incremental personal income. For every 1 WNH job entrant since 2010 there were 11 Multicultural job entrants. The US Civilian Labor Force (CLF) is now 35% Multicultural. The entire CLF expansion since 2010 came from Multicultural segments while WNH continued to exit the CLF. The 60% of all US job growth came from the Top 10 Total Market states
The fuel behind the American Economy has changed as Multicultural segments continue to drive the growth of overall U.S. employment while White Non-Hispanics drop off the labor rosters. In fact, over a third of the U.S. labor force is now Multicultural, but more importantly, the entire increase in U.S. employment rosters since 2007 pre-recession levels has been generated by Multicultural segments. And, the future gets even more dynamic when one considers that the labor force participation rate for White Non-Hispanics is the only whose decline has accelerated in the last 3 years while that among Hispanics and African Americans has stabilized. Why does this matter to marketers?
Rapid shifts in the Hispanic market, coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.
SSG for DTC 2014_30 Day countdown to ACA 2 -Growth, Retention & Cost Extended...Santiago Solutions Group
Explore with us how will the second open enrollment: Further shift the face of insured consumers, Redraw market shares, Demand changes in the way insurers, Hospitals, drug retailers and pharma deliver health care solutions
Healthy living has hit the American mainstream, with more and more consumers changing their attitudes, lifestyles, and shopping habits. However, striking a balance between healthier alternatives is a huge challenge for marketers.
ACA exchange brings new consumer: Educational level is vastly less than High School level. Among Hispanics, the preferred language is predominantly Spanish. Exchange eligible is mobile savvy but also likes to transact in-person
Wellness Minded are most likely to go to Dr regularly for check-ups
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
7. Upscale Latino Pet Owners Routine Vet
Visits Have Reached Parity with Upscale
Total Market
Source: SSG Analyses of GfK-MRI 2010 & 2013 double
base Survey of the American Consumer Base: Total US
18+ Household Income $50,000-100,000 7
11
-18
9
2
Annual Vet Visits
WNH HISP
100 Index
US Total
Upscale Avg.
8. Families w/ Children Most Likely to
Own Pets Across All Segments
Source: SSG Analyses of GfK-MRI 2010 & 2013 double base Survey of the American Consumer Base: Total
US 18+ Household Income $50,000-100,000
8
6
-12
24
2
Single
Married w/ Kids
WNH HISP
100 Index
US Total
Upscale Avg.
Pet Ownership – Number in Household: Any