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ABSTRACT
Is demonetisation an independent event or a part of a larger trend? The paper hypothesises
that demonetisation is a part of the transition towards a digital economy. This paper
seeks to identify the required infrastructure for sustaining the impacts of demonetisation on
financial technology and consumer behaviour to ascertain if the impact will be temporary in
nature.
Methodology
The pre-requisites of a digital economy were identified and compared to the digital
ecosystem in India. Change in consumer preferences was analysed through online surveys.
Observations
The research indicates that the pre-requisites for a transition towards a digital economy are
access to financial services, macro-economic and cultural factors, merchant sale and
competition, technology and infrastructure.
After demonetisation, a considerable change in the spending habits of the consumers has been
observed. Factors that adversely impact the adoption of financial technology were identified.
Conclusion
The paper concludes that there are strong indications of a transition towards a digital
economy. The change in the mode of spending, induced by demonetisation, has improved
consumers’ perception and acceptance of financial technology. The government must address
infrastructural requirements and regulatory barriers to facilitate this transition and maximise
the potential economic and social benefits of the digital economy.

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[Abstract] Demonetisation: Push Towards a Digital Economy

  • 1. ABSTRACT Is demonetisation an independent event or a part of a larger trend? The paper hypothesises that demonetisation is a part of the transition towards a digital economy. This paper seeks to identify the required infrastructure for sustaining the impacts of demonetisation on financial technology and consumer behaviour to ascertain if the impact will be temporary in nature. Methodology The pre-requisites of a digital economy were identified and compared to the digital ecosystem in India. Change in consumer preferences was analysed through online surveys. Observations The research indicates that the pre-requisites for a transition towards a digital economy are access to financial services, macro-economic and cultural factors, merchant sale and competition, technology and infrastructure. After demonetisation, a considerable change in the spending habits of the consumers has been observed. Factors that adversely impact the adoption of financial technology were identified. Conclusion The paper concludes that there are strong indications of a transition towards a digital economy. The change in the mode of spending, induced by demonetisation, has improved consumers’ perception and acceptance of financial technology. The government must address infrastructural requirements and regulatory barriers to facilitate this transition and maximise the potential economic and social benefits of the digital economy.