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MasterCard Advisors’ Cashless Journey
The Global Journey From Cash to Cashless
Today, around 85% of all retail payment transactions are done with cash, which equates to 60% of retail transaction
value. Even though much of the world’s population has access to many different options for making payments other than cash,
cash still persists. Cash takes time to get at, is riskier to carry, and by most estimates, cash costs society as much as 1.5% of GDP.
Electronic payments, on the other hand, have been proven to boost economic growth, while advancing financial inclusion. It is
for these reasons that countries around the world are working to make their payment systems less dependent on cash.

BURDEN
USAGE
1.5% THEMUCH AS OF CASHGDP. ON SOCIETY IS SUBSTANTIAL,
AS
1.5% OF

The Cashless Journey Study was developed to track nations’ progress towards more cashless economies. It offers insights
into how some nations have made the journey from cash to cashless, and how other nations can continue their journeys.
The study helps to shape the conversation about consumer payment patterns across countries around the globe.
The information it provides was designed to assess the impact of different factors, such as regulatory measures or
financial inclusion initiatives, on changes to these patterns. The study explores the evolution of consumer payment
patterns in 33 countries from five regions, representing more than 85% of global GDP, taking into account both
developed and developing nations, using a single methodology.

COUNTRIES COVERED BY THE CASHLESS JOURNEY STUDY

COUNTRIES STUDIED
COUNTRIES NOT STUDIED

1

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
A FOCUS ON THE VALUE OF CONSUMER PAYMENTS
Government, banks and payment networks all look at cash usage and broader payment habits through different
lenses. MasterCard looks at payments through different lenses, depending on the audience, product or region.
The Cashless Journey Study chose a consistent global methodology focusing on consumer payments, or payments
initiated by individuals. Consumer payments for goods and services account for about 11% of the value of
payments around the globe, but more than 90% of volume of payments (or number of transactions).
The study focuses on the value of consumer payments ($63 trillion in total spend), rather than the volume of
payments (total transactions), as estimates of payments value are more readily available, and have also been found
to be more representative of broader trends in payments preference.
Finally, it should be noted that this study looks at all consumer payments, including those that happen beyond
retail point of sale. This is an important consideration to underscore, as by including non-retail categories like
housing and bill payment, the total figure for consumer payments is far larger than the value of retail point of sale
payments. So, while cash accounts for 60% of the value of total retail payments in shops or online, when these
other large consumer payments (e.g. wire transfer to buy a car, direct debit to pay mortgage) are included, the
value of payments represented by cash falls to 34%.

VOLUME AND VALUE OF
ALL PAYMENTS (2011)
$592 TRILLION IN
VALUE OF SPEND

100%

2.8 TRILLION IN
VOLUME OF TRANS

Business
and Govt.
9%

80%

60%

VOLUME AND VALUE OF
CONSUMER PAYMENTS (2011)
$63 TRILLION IN
VALUE OF SPEND

100%

All Other
Payment
Types 15%

80%

Business
and Govt.
89%

Consumer
91%

60%

All Other
Payment
Types
66%
Cash
85%

40%

40%

20%

20%

0%

Consumer
11%

Source: MasterCard Advisors analysis, BIS CPSS, McKinsey
Global Payments Map, World Bank Statistics

ADVANCING INSIGHTS

Cash*
34%

0%

Global Value of All Global Volume of All
Payment Types
Payment Types

2

2.6 TRILLION IN
VOLUME OF TRANS

ADVANCING COMMERCE

Global Value of
Consumer Spend

Global Volume of
Consumer Spend

Source: MasterCard Advisors analysis, BIS CPSS, McKinsey
Global Payments Map, World Bank Statistics
*Focus of the study.

SEPTEMBER, 2013
THREE INDICATORS OFFER THREE WAYS TO LOOK AT
THE CASHLESS JOURNEY
The Cashless Journey Study measures nations’ progress towards more modern, efficient payment processes by
looking at the current share of cash versus non-cash payments for consumers (Share), how this Share has shifted in
the past five years (Trajectory), and whether conditions exist for cash payments to move to electronic (Readiness).
The study measures three indicators of progress:
1.	Share: the percentage of the value of all consumer payments that are presently done by a means
other than cash
2.	Trajectory: a measure of the shift in cash share of consumer payments’ value between 2006 and 2011
3.	Readiness: a measure of the future potential for conversion of cash payments to electronic payments
based on macro-economic preconditions observed in highly cashless markets

CALCULATING THE VALUE OF CONSUMER PAYMENTS DONE WITH CASH

World Bank country-level data
on consumer expenditures by
income quintile and category

Primary and Secondary
research estimating cash usage
by category & income quintile

Category level adjustments
to convert expenditures to
payments

HOW THE SCORE FOR SHARE WAS CALCULATED
The first indicator, Share, was estimated using consumer expenditure data developed by the World Bank,
combined with data on other payment values taken from central bank sources. Consumer cash payments were
estimated by comparing data on total consumer expenditures at the category and income quintile level (via the
World Bank International Comparison Program) with MasterCard’s own research into consumer payment patterns
for these same categories and income quintiles. Finally, the figures for expenditures were adjusted to reflect typical
ratios between expenditures and payments, resulting in an estimate of the value of consumer payments
done using cash.
To estimate non-cash consumer payments, central bank figures for total payments for credit transfers, direct
debits, credit cards, debit cards, checks and other non-cash payment methods were used as the starting point.
These figures were adjusted to get consumer payments based on benchmarks/secondary research estimating ratios
of consumer to total payments.
The score for Share reflects the percentage of all consumer payments, by value, conducted by a means other than
cash. The results for Share are presented as a number from 1-100.

3

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
SHARE INDICATORS REFLECT FOUR DISTINCT STAGES OF EVOLUTION
The figures below reflect the findings for the Share indicator. They show the rank order of non-cash payments’
share of the total value of consumer payments in the nations considered. The major break points in Share scores
suggest that the countries examined fall into four categories based on their score for Share. These categories will
return as other indicators of the study are discussed:

0%

20%

40%

60%

80%

100%
93

BELGIUM
FRANCE

92

CANADA

90

UNITED KINGDOM

89

SWEDEN

89

AUSTRALIA

86

NETHERLANDS

85
80

UNITED STATES
76

GERMANY

70

KOREA

69

SINGAPORE

TIPPING POINT:
These countries have converted most kinds of large cash-based
payments. Some of the markets at this stage are continuing to make
progress in their cashless journey while others have plateaued.

62

JAPAN
BRAZIL

57

CHINA

55

SPAIN

54
53

MEXICO
MALAYSIA

44

GREECE

44

TAIWAN

43

SOUTH AFRICA

TRANSITIONING:
These are countries where cash accounts for 40-60% of the value of
all consumer payments. Some of these countries have only recently
developed a full modern payments infrastructure to enable the move to
cashless, and are shifting Share quickly.

45

ITALY

43

POLAND

41

THAILAND

41

INDIA

32

RUSSIA

31

INDONESIA

31

26

ARAB EMIRATES

23

COLOMBIA

23

PERU

19

SAUDI ARABIA
NIGERIA
EGYPT

INCEPTION:
These countries are just now beginning their shift away from cash.
In some of these places, a lack of payments infrastructure has meant
that even large payments needed to be done with cash. In others,
innovation and government leadership are helping to spur change.
These markets need to identify and prioritize the structural changes
that will enable them to begin or accelerate their cashless journeys.

27

KENYA

4

NEARLY CASHLESS:
Scores above 80 indicate countries nearing a point of effective
cashlessness. Growing Share scores in these places will require focus
and innovation, as much of the consumer spend in cash that remains
cannot be eliminated using only current cashless payment solutions.

10
7

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
CALCULATING THE SCORE FOR TRAJECTORY
The second indicator, Trajectory, uses historic data from the same sources used to create the score for Share to
estimate how cash share has shifted in the five most recent years for which data is available. The
score for Share reflects Advisors’ estimates of the change in share of consumer payment for cash. The results for
Trajectory are indexed across all countries to a scale of 1-100.

TRAJECTORY SCORES SUGGEST THAT SEVERAL NATIONS WITH LOWER
SHARE SCORES ARE SHIFTING SHARE QUICKLY
The chart below shows the Trajectory indicator score for the 33 nations evaluated. The Trajectory indicator score
reflects the estimated change in share for cashless payment products between 2006 and 2011.
1
BELGIUM

20

NEARLY CASHLESS:
More mature markets in developed nations like Belgium, France
and Canada have been shrinking the share of cash for many years
now, and further reductions to cash usage can be expected to come
in smaller increments over longer periods of time. Consequently,
Trajectory scores for these countries are low.

15
13
10
20

NETHERLANDS

GERMANY

12

TIPPING POINT:
Markets in this category can also be seen as mature, and thus less
prone to significant share shifts. Exceptions, Singapore and Korea,
were quite successful in shifting share away from cash between 2006
and 2011 and moving from Transitioning to Tipping Point. Singapore’s
success was due to growth in share of credit transfers, as well as smaller
growth in share for credit and debit cards, while Korea’s success came
from strong growth in credit card and debit card (check card) usage.

10
21

KOREA

39

SINGAPORE
JAPAN

12
30

BRAZIL

100

CHINA
SPAIN

13

TRANSITIONING:
China had by far the strongest score for Trajectory among the countries
examined. Growth during this period can be attributed to rapid
urbanization in that country, as well as strong government leadership
for replacing cash with electronic payments. Other interesting scores
in this category are South Africa and Poland. In Poland, a strong focus
on acceptance growth appears to be having an impact, while in South
Africa, financial inclusion initiatives appear to be moving more of that
country’s population away from the cash habit.

19

MEXICO
MALAYSIA

10

ITALY

12

GREECE

13
16

TAIWAN

53

SOUTH AFRICA

55

POLAND
19

THAILAND
INDIA

11

RUSSIA

22

INDONESIA

23
51

KENYA

65

ARAB EMIRATES
COLOMBIA

16
28

PERU

NIGERIA
EGYPT

INCEPTION:
The most interesting story in this group is Kenya, where innovative
payments solutions are bringing new participants at all income levels
into the electronic payments ecosystem. The United Arab Emirates also
saw strong growth, as that country reaped the benefits of investments
in the basics of payment infrastructure.

30

SAUDI ARABIA

5

100

16

UNITED KINGDOM

UNITED STATES

80

14

CANADA

AUSTRALIA

60

10

FRANCE

SWEDEN

40

12
19

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
CALCULATING THE SCORE FOR READINESS
The third indicator, Readiness, looks at factors found to be correlated to consumer cash usage, to provide a
measure of the degree to which conditions exist for a move away from cash. The factors comprising the score for
Readiness fall into four broad categories of nearly equal weighting:

ACCESS TO FINANCIAL SERVICES
Measures of the availability
and affordability of
financial services and
whether people use bank
accounts and electronic
payment products.

MERCHANT SCALE
AND COMPETITION
Measures indicating
potential for uptake of
new payment solutions
by large scale merchants.
Measures of intensity of
local competition.

MACRO-ECONOMIC AND
CULTURAL FACTORS
Measures of cultural and
other macro-economic
factors impacting preference
for cash, such as ease of
doing business and size of
informal economy.

TECHNOLOGY AND INFRASTRUCTURE
Measures of access to and
uptake of new technology
as well as innovation.
Also measures quality of
infrastructure.

The Readiness indicator score is an estimate of the degree to which the conditions are present for a move away
from cash, based on experience in other markets. The results for Readiness are indexed across all countries to a
scale of 1-100.

6

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
READINESS SCORES TYPICALLY CORRELATE POSITIVELY WITH SHARE SCORES
WHILE EXCEPTIONS MERIT FURTHER INVESTIGATION
The chart below shows the Readiness score for the 33 nations evaluated. The Readiness score is an estimate of the
degree to which the conditions are present for a move away from cash, based on experience in other markets.

1

20

40

60

80

100

84

BELGIUM
74

FRANCE

91

CANADA
UNITED KINGDOM

88

SWEDEN

89
87

AUSTRALIA

88

NETHERLANDS
UNITED STATES

82

GERMANY

83
69

KOREA

80

SINGAPORE

TIPPING POINT:
Many of these countries have high Readiness but lower than expected
cashless share, suggesting that other factors such as cultural norms may
be influencing consumer payment choices.

75

JAPAN
BRAZIL

43

CHINA

43
69

SPAIN
35

MEXICO

56

MALAYSIA
48

ITALY
41

GREECE

72

TAIWAN

52

POLAND

48

THAILAND
29

INDIA

27

RUSSIA

24

INDONESIA

30

KENYA

69

ARAB EMIRATES
COLOMBIA

33

PERU

33

EGYPT

INCEPTION:
With strong scores for Trajectory and Readiness, our findings suggest
that the United Arab Emirates and Saudi Arabia will continue to shift
Share at a rapid pace, driven largely by government mandates to shift
benefits payments and worker salaries to cashless solutions. Kenya’s
score, considered alongside its rapid recent shift to cashless, suggests
that innovation can trump traditional barriers to going cashless.

57

SAUDI ARABIA
NIGERIA

TRANSITIONING:
Spain and China are standouts in this category. Spain’s score for
Readiness suggests it should be doing better than it is now, while
China’s score suggests that its recent successes have come in spite of
lacking many of the typical pre-conditions for growth. There is also a
number of countries whose Readiness scores would likely have been
quite different if assessed five years ago. Taiwan is similar to Spain in
that its Readiness for electronic payments seems higher than might be
expected given its scores for Share and Trajectory.

54

SOUTH AFRICA

7

NEARLY CASHLESS:
Nations in this category show strong scores across the board
for Readiness.

21
19

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
THERE IS A TYPICAL JOURNEY TOWARD A MORE CASHLESS ECONOMY
Improvements to the score for the Readiness indicator should cause a move away from cash, and growth in use
of cashless solutions. This, in turn, should drive higher scores for the Trajectory indicator, as improvement to the
factors that drive Readiness (i.e. infrastructure, financial inclusion, ease of doing business) should be creating a shift
in payment behaviour.
As the Trajectory score rises, it’s expected the share of cash would diminish and, in the case of this plot, the bubble
representing share of cash to get smaller.

100

LARGER BUBBLE = GREATER SHARE OF CASH

90

=  EARLY CASHLESS80% CONSUMER
N
SPEND BY VALUE IS CASHLESS
=  IPPING POINT60% CONSUMER
T
SPEND BY VALUE IS CASHLESS

80

=  RANSITIONING40% CONSUMER
T
SPEND BY VALUE IS CASHLESS
= NCEPTION40% CONSUMER SPEND
I
BY VALUE IS CASHLESS

70

As Readiness improves Share
is shifting rapidly, driving high
Trajectory scores

60

TRAJECTORY

Lack of Readiness keeps Share
and Trajectory Low

50

Trajectory decreases as Share
of electronic nears 100%

40

30

20

10

0
0

10

20

30

40

50

60

70

80

90

100

READINESS
NEARLY CASHLESS:
Nations in this category show strong scores across the board for Readiness.
TIPPING POINT:
Many of these countries have high Readiness but lower than expected cashless share, suggesting that other factors such as cultural norms may be
influencing consumer payment choices.
TRANSITIONING:
Spain and China are standouts in this category. Spain’s score for Readiness suggests it should be doing better than it is now, while China’s score
suggests that its recent successes have come in spite of lacking many of the typical pre-conditions for growth. There is also a number of countries
whose Readiness scores would likely have been quite different if assessed five years ago. Taiwan is similar to Spain in that its Readiness for electronic
payments seems higher than might be expected given its scores for Share and Trajectory.
INCEPTION:
With strong scores for Trajectory and Readiness, our findings suggest that the United Arab Emirates and Saudi Arabia will continue to shift Share at
a rapid pace, driven largely by government mandates to shift benefits payments and worker salaries to cashless solutions. Kenya’s score, considered
alongside its rapid recent shift to cashless, suggests that innovation can trump traditional barriers to going cashless.

8

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
With study countries plotted in this manner, most countries fit into the traditional path for the journey to cashless,
but there are notable exceptions.

COUNTRY LEGEND

Australia	AUS
Belgium	BEL
Brazil	BRA
Canada	CAN
China	CHN
Colombia	COL
Egypt	EGY
France	FRA
Germany	DEU

Greece	GRE
India	IND
Indonesia	IDN
Italy	ITA
Japan	JPN
Kenya	KEN
Korea	KOR
Malaysia	MYS
Mexico	MEX

Netherlands	NLD
Nigeria	NER
Peru	PER
Poland	POL
Russia	RUS
Saudi Arabia	
SAU
Singapore	SGP
South Africa	
ZAF
Spain	ESP

Sweden	SWE
Taiwan	TWN
Thailand	THA
United Arab
Emirates	ARE
United Kingdom 	 GBR
United States
of America	
USA

LARGER BUBBLE = GREATER SHARE OF CASH

100

CHN

90

=  EARLY CASHLESS80% CONSUMER
N
SPEND BY VALUE IS CASHLESS
=  IPPING POINT60% CONSUMER
T
SPEND BY VALUE IS CASHLESS

80

=  RANSITIONING40% CONSUMER
T
SPEND BY VALUE IS CASHLESS
= NCEPTION40% CONSUMER SPEND
I
BY VALUE IS CASHLESS

70

ARE
60
POL
TRAJECTORY

KEN

50

ZAF

40

SGP

30

BRA

PER

SAU

IDN
20

EGY

KOR

RUS

COL
NER

10

THA

MEX

IND

GRE

ITA

TWN JPN

USA

CAN

GBR

SWE

ESP

MYS

NLD

FRA

DEU

BEL

AUS

0
0

10

20

30

40

50

60

70

80

90

100

READINESS

9

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
GOVERNMENTS CAN SPEED THE JOURNEY
In plotting the actual data from the indicators, most nations appear to be following the expected three phase
pattern. As scores for Readiness rise, so does share of electronic payments. However the highest Trajectory scores
are for China and the United Arab Emirates, and particularly in the case of China, the rate of change is far faster
than would be expected, given its Readiness scores.

LARGER BUBBLE = GREATER SHARE OF CASH

100

CHN

90

=  EARLY CASHLESS80% CONSUMER
N
SPEND BY VALUE IS CASHLESS

GOVERNMENTS ACTIONS ARE
ACCELERATING TRAJECTORY

=  IPPING POINT60% CONSUMER
T
SPEND BY VALUE IS CASHLESS

80

=  RANSITIONING40% CONSUMER
T
SPEND BY VALUE IS CASHLESS
= NCEPTION40% CONSUMER SPEND
I
BY VALUE IS CASHLESS

70

ARE
60
POL
TRAJECTORY

KEN

50

ZAF

40

SGP

30

BRA

PER

SAU
KOR

IDN
20

EGY

RUS

COL
NER

10

THA

MEX

IND

GRE

ITA

TWN JPN

USA

CAN

GBR

SWE

ESP

MYS

NLD

FRA

DEU

BEL

AUS

0
0

10

20

30

40

50

60

70

80

90

100

READINESS

In these countries and others, government leadership is driving a move to cashless consumer payments, providing
focus and momentum for the cashless journey to overcome macroeconomic, structural and cultural barriers.

10

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
INNOVATION CAN CREATE SHORTCUTS ON THE JOURNEY
Kenya provides a unique example of where an innovative payments solution available to Kenyans of all income
levels has accelerated the cashless journey.

LARGER BUBBLE = GREATER SHARE OF CASH

100

CHN

90

=  EARLY CASHLESS80% CONSUMER
N
SPEND BY VALUE IS CASHLESS

INNOVATION IS OVERCOMING
LACK OF READINESS

=  IPPING POINT60% CONSUMER
T
SPEND BY VALUE IS CASHLESS

80

=  RANSITIONING40% CONSUMER
T
SPEND BY VALUE IS CASHLESS
= NCEPTION40% CONSUMER SPEND
I
BY VALUE IS CASHLESS

70

ARE
60
POL
TRAJECTORY

KEN

50

ZAF

40

SGP

30

BRA

PER

SAU

IDN
20

EGY

KOR

RUS

COL
NER

10

THA

MEX

IND

GRE

ITA

TWN JPN

USA

CAN

GBR

SWE

ESP

MYS

NLD

FRA

DEU

BEL

AUS

0
0

10

20

30

40

50

60

70

80

90

100

READINESS

M-Pesa, a remittance and payment scheme using mobile phones, has found broad uptake among Kenyans of
all income levels. By enabling anyone with a mobile phone to pay, or send money electronically, M-Pesa has
essentially removed many of the traditional barriers to going cashless, such as a buyer having a bank account and
a seller having a land line connection to inter-bank networks. The Kenyan government explicitly allowed market
forces to drive innovation and uptake of M-Pesa, and the results speak for themselves, with Kenya’s Trajectory
score among the five highest of all countries examined, despite its Readiness score being well towards the lower
end of the scale.

11

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
CONSUMERS PREFERENCES AND OTHER FACTORS CAN SLOW THE JOURNEY
Many of the developed nations in the study use more cash than expected. Given their scores for the Readiness
indicator, it’s expected to see less cash being used (higher cash share being indicated by smaller sized bubbles on
the plot). With all the macro-economic prerequisites in place, why does so much cash persist?

LARGER BUBBLE = GREATER SHARE OF CASH

100

90

=  EARLY CASHLESS80% CONSUMER
N
SPEND BY VALUE IS CASHLESS
=  IPPING POINT60% CONSUMER
T
SPEND BY VALUE IS CASHLESS

80

=  RANSITIONING40% CONSUMER
T
SPEND BY VALUE IS CASHLESS
= NCEPTION40% CONSUMER SPEND
I
BY VALUE IS CASHLESS

70

60

TRAJECTORY

50
LESS CASH EXPECTED

40

30

20
TAIWAN
10

SPAIN

JAPAN GERMANY

0
0

10

20

30

40

50

60

70

80

90

100

READINESS

Consumer needs appear to play a role in Germany, Japan and Taiwan, where low rates of street crime mean
little risk in carrying large amounts of cash. Extensive and inexpensive ATM networks, and slow growth of POS
acceptance, particularly for debit, have likely also kept cash share high in these markets.
Spain has been among the countries hardest hit by the financial crisis, and this has likely spurred growth in use of
cash, as larger numbers of Spanish citizens work outside the formal economy.

12

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
CONCLUSIONS
The burden of cash usage on society is substantial, as much as 1.5% of GDP, and heavy cash usage is also often
an indicator of other economic problems. Electronic payments have made substantial inroads with consumers in
numerous markets, but in most countries the cashless journey has only just begun.
This Cashless Journey Study offers insights into the paths that 33 countries have followed on their journeys. The
study highlights some of most important requirements for success, factors that can accelerate the cashless journey
and some constraints.
Many markets have made real progress on their journeys by establishing basic infrastructure over long periods
of time. Affordable and broadly available financial products, a vibrant and competitive merchant market place, a
transparent and productive business environment—all of these basics are strongly correlated with progress in the
cashless journey. Australia has followed this path and is now nearly cashless. Brazil is another country putting the
basics in place and reaping the benefits but they are less far along in their journey.
Five years of rapid progress in Kenya and China have shown us that encouraging payment product innovation and
strong government cash reduction leadership can dramatically accelerate the cashless journey.
Some Tipping Point markets like Germany and Japan show us that, despite having the necessary infrastructure
in place for decades, markets can plateau on their journey before consumers become nearly cashless. If specific
consumer attitudes and behaviors towards cash usage are not well understood or accommodated, consumers may
prevent the cashless journey’s completion.

For additional insights, please visit insights.mastercard.com and mastercardadvisors.com.
©2013 MasterCard. All rights reserved. Proprietary and Confidential. Insights and recommendations are based on proprietary and third-party research, as well as
MasterCard’s analysis and opinions, and are presented for your information only.

13

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
AUTHORS
Hugh Thomas has worked as a consultant to the payments industry for more than
15 years, providing expertise in areas such as product and concept assessments,
acquisition assessments and long term strategy development and planning.
Prior to joining Advisors, Hugh led projects for other payment networks, and
numerous issuing banks in North America and Europe. Hugh has also consulted
extensively on technologies such as EIPP, SRM and supply chain finance. Hugh is a
graduate of the University of Manitoba and resides in Toronto, Canada.

Amit Jain is part of the Global Payments Strategy Knowledge Center in MasterCard
Advisors. The Payments Strategy team works with MasterCard clients around the world
to develop and implement successful strategies across their payments businesses.
Amit is a seasoned professional with nearly 15 years experience in the industry
including financial services, management consulting, venture capital and technology.
A key focus of Mr. Jain’s career has been to work with senior executives on key
strategic issues affecting their business.
In his current role at MasterCard, Mr. Jain is responsible for coordinating the creation
and distribution of thought leadership globally across the company. Mr. Jain has also
led large global payment strategy projects including Global expansion strategy for
MasterCard Bill Pay, Impact of Durbin and E-Commerce trends in Europe. Prior to
MasterCard, Mr. Jain worked in a senior strategy role at Citi where he played a key
part in the creation of the Enterprise Payments Business and driving relationships
with emerging payment players like Apple and Google. Mr. Jain joined Citi from Booz
Allen where he was an engagement manager in the strategy practice.
Amit received an MBA from the Ross School of Business at University of Michigan,
Ann Arbor and a BS (eng) from Indian Institute of Technology, Delhi.

Michael Angus is Group Head, Payments Strategy. In this role, he leads the Global
Payments Strategy Knowledge Center in MasterCard Advisors. His team works with
MasterCard clients around the world to develop and implement successful strategies
across their payments businesses.
Michael has been a management consultant for over two decades and for the last 15
years he has focused on the financial services sector and the business of payments.
He led regional strategy practices at Gemini Consulting and The Capital Markets
Company and co-led the Global Payments Practice at Capgemini.
Michael has spent half his consulting career based in Europe and half based in the U.S.
He has helped senior bank executives improve their payments businesses at many of the
top banks in the U.S., Europe, Asia and Latin America. He has worked with banks on
every facet of the business of payments from helping a multi-national bank create, build
and run its global wholesale payments line of business to establishing strategies and
governance for new payments opportunities, including healthcare.
Michael received an M.B.A. from the Amos Tuck School of Business.

14

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013
CONTRIBUTORS
Garry MacKinlay

Ignacio Quian

Martin Schmidt

Marcos Peralta

Fabrizio Burlando

Thomas Kuncheria

Pierre Burret

John MacKinnon

Joerg Ruehle

Fiona Anderson

Ted Iacobuzio

Raul Padron

Eric Schneider

Anastasia Teologlou

Andre Pimenta

Giorgio Manoni

Raul Escribano

Vincenzo Bofise

Bin Chen

Dirk Ettlinger

Pradeep Shekhawat

Onur Kursun

Steven Cheon

Bolade Atitebi

Mato Hoshino

Anna Yip

Andrea Zannier

EXECUTIVE EDITORS
Kevin Stanton
Mark Barnett

15

ADVANCING INSIGHTS

ADVANCING COMMERCE

SEPTEMBER, 2013

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MasterCard's Global Cashless Journey Study

  • 1. MasterCard Advisors’ Cashless Journey The Global Journey From Cash to Cashless Today, around 85% of all retail payment transactions are done with cash, which equates to 60% of retail transaction value. Even though much of the world’s population has access to many different options for making payments other than cash, cash still persists. Cash takes time to get at, is riskier to carry, and by most estimates, cash costs society as much as 1.5% of GDP. Electronic payments, on the other hand, have been proven to boost economic growth, while advancing financial inclusion. It is for these reasons that countries around the world are working to make their payment systems less dependent on cash. BURDEN USAGE 1.5% THEMUCH AS OF CASHGDP. ON SOCIETY IS SUBSTANTIAL, AS 1.5% OF The Cashless Journey Study was developed to track nations’ progress towards more cashless economies. It offers insights into how some nations have made the journey from cash to cashless, and how other nations can continue their journeys. The study helps to shape the conversation about consumer payment patterns across countries around the globe. The information it provides was designed to assess the impact of different factors, such as regulatory measures or financial inclusion initiatives, on changes to these patterns. The study explores the evolution of consumer payment patterns in 33 countries from five regions, representing more than 85% of global GDP, taking into account both developed and developing nations, using a single methodology. COUNTRIES COVERED BY THE CASHLESS JOURNEY STUDY COUNTRIES STUDIED COUNTRIES NOT STUDIED 1 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 2. A FOCUS ON THE VALUE OF CONSUMER PAYMENTS Government, banks and payment networks all look at cash usage and broader payment habits through different lenses. MasterCard looks at payments through different lenses, depending on the audience, product or region. The Cashless Journey Study chose a consistent global methodology focusing on consumer payments, or payments initiated by individuals. Consumer payments for goods and services account for about 11% of the value of payments around the globe, but more than 90% of volume of payments (or number of transactions). The study focuses on the value of consumer payments ($63 trillion in total spend), rather than the volume of payments (total transactions), as estimates of payments value are more readily available, and have also been found to be more representative of broader trends in payments preference. Finally, it should be noted that this study looks at all consumer payments, including those that happen beyond retail point of sale. This is an important consideration to underscore, as by including non-retail categories like housing and bill payment, the total figure for consumer payments is far larger than the value of retail point of sale payments. So, while cash accounts for 60% of the value of total retail payments in shops or online, when these other large consumer payments (e.g. wire transfer to buy a car, direct debit to pay mortgage) are included, the value of payments represented by cash falls to 34%. VOLUME AND VALUE OF ALL PAYMENTS (2011) $592 TRILLION IN VALUE OF SPEND 100% 2.8 TRILLION IN VOLUME OF TRANS Business and Govt. 9% 80% 60% VOLUME AND VALUE OF CONSUMER PAYMENTS (2011) $63 TRILLION IN VALUE OF SPEND 100% All Other Payment Types 15% 80% Business and Govt. 89% Consumer 91% 60% All Other Payment Types 66% Cash 85% 40% 40% 20% 20% 0% Consumer 11% Source: MasterCard Advisors analysis, BIS CPSS, McKinsey Global Payments Map, World Bank Statistics ADVANCING INSIGHTS Cash* 34% 0% Global Value of All Global Volume of All Payment Types Payment Types 2 2.6 TRILLION IN VOLUME OF TRANS ADVANCING COMMERCE Global Value of Consumer Spend Global Volume of Consumer Spend Source: MasterCard Advisors analysis, BIS CPSS, McKinsey Global Payments Map, World Bank Statistics *Focus of the study. SEPTEMBER, 2013
  • 3. THREE INDICATORS OFFER THREE WAYS TO LOOK AT THE CASHLESS JOURNEY The Cashless Journey Study measures nations’ progress towards more modern, efficient payment processes by looking at the current share of cash versus non-cash payments for consumers (Share), how this Share has shifted in the past five years (Trajectory), and whether conditions exist for cash payments to move to electronic (Readiness). The study measures three indicators of progress: 1. Share: the percentage of the value of all consumer payments that are presently done by a means other than cash 2. Trajectory: a measure of the shift in cash share of consumer payments’ value between 2006 and 2011 3. Readiness: a measure of the future potential for conversion of cash payments to electronic payments based on macro-economic preconditions observed in highly cashless markets CALCULATING THE VALUE OF CONSUMER PAYMENTS DONE WITH CASH World Bank country-level data on consumer expenditures by income quintile and category Primary and Secondary research estimating cash usage by category & income quintile Category level adjustments to convert expenditures to payments HOW THE SCORE FOR SHARE WAS CALCULATED The first indicator, Share, was estimated using consumer expenditure data developed by the World Bank, combined with data on other payment values taken from central bank sources. Consumer cash payments were estimated by comparing data on total consumer expenditures at the category and income quintile level (via the World Bank International Comparison Program) with MasterCard’s own research into consumer payment patterns for these same categories and income quintiles. Finally, the figures for expenditures were adjusted to reflect typical ratios between expenditures and payments, resulting in an estimate of the value of consumer payments done using cash. To estimate non-cash consumer payments, central bank figures for total payments for credit transfers, direct debits, credit cards, debit cards, checks and other non-cash payment methods were used as the starting point. These figures were adjusted to get consumer payments based on benchmarks/secondary research estimating ratios of consumer to total payments. The score for Share reflects the percentage of all consumer payments, by value, conducted by a means other than cash. The results for Share are presented as a number from 1-100. 3 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 4. SHARE INDICATORS REFLECT FOUR DISTINCT STAGES OF EVOLUTION The figures below reflect the findings for the Share indicator. They show the rank order of non-cash payments’ share of the total value of consumer payments in the nations considered. The major break points in Share scores suggest that the countries examined fall into four categories based on their score for Share. These categories will return as other indicators of the study are discussed: 0% 20% 40% 60% 80% 100% 93 BELGIUM FRANCE 92 CANADA 90 UNITED KINGDOM 89 SWEDEN 89 AUSTRALIA 86 NETHERLANDS 85 80 UNITED STATES 76 GERMANY 70 KOREA 69 SINGAPORE TIPPING POINT: These countries have converted most kinds of large cash-based payments. Some of the markets at this stage are continuing to make progress in their cashless journey while others have plateaued. 62 JAPAN BRAZIL 57 CHINA 55 SPAIN 54 53 MEXICO MALAYSIA 44 GREECE 44 TAIWAN 43 SOUTH AFRICA TRANSITIONING: These are countries where cash accounts for 40-60% of the value of all consumer payments. Some of these countries have only recently developed a full modern payments infrastructure to enable the move to cashless, and are shifting Share quickly. 45 ITALY 43 POLAND 41 THAILAND 41 INDIA 32 RUSSIA 31 INDONESIA 31 26 ARAB EMIRATES 23 COLOMBIA 23 PERU 19 SAUDI ARABIA NIGERIA EGYPT INCEPTION: These countries are just now beginning their shift away from cash. In some of these places, a lack of payments infrastructure has meant that even large payments needed to be done with cash. In others, innovation and government leadership are helping to spur change. These markets need to identify and prioritize the structural changes that will enable them to begin or accelerate their cashless journeys. 27 KENYA 4 NEARLY CASHLESS: Scores above 80 indicate countries nearing a point of effective cashlessness. Growing Share scores in these places will require focus and innovation, as much of the consumer spend in cash that remains cannot be eliminated using only current cashless payment solutions. 10 7 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 5. CALCULATING THE SCORE FOR TRAJECTORY The second indicator, Trajectory, uses historic data from the same sources used to create the score for Share to estimate how cash share has shifted in the five most recent years for which data is available. The score for Share reflects Advisors’ estimates of the change in share of consumer payment for cash. The results for Trajectory are indexed across all countries to a scale of 1-100. TRAJECTORY SCORES SUGGEST THAT SEVERAL NATIONS WITH LOWER SHARE SCORES ARE SHIFTING SHARE QUICKLY The chart below shows the Trajectory indicator score for the 33 nations evaluated. The Trajectory indicator score reflects the estimated change in share for cashless payment products between 2006 and 2011. 1 BELGIUM 20 NEARLY CASHLESS: More mature markets in developed nations like Belgium, France and Canada have been shrinking the share of cash for many years now, and further reductions to cash usage can be expected to come in smaller increments over longer periods of time. Consequently, Trajectory scores for these countries are low. 15 13 10 20 NETHERLANDS GERMANY 12 TIPPING POINT: Markets in this category can also be seen as mature, and thus less prone to significant share shifts. Exceptions, Singapore and Korea, were quite successful in shifting share away from cash between 2006 and 2011 and moving from Transitioning to Tipping Point. Singapore’s success was due to growth in share of credit transfers, as well as smaller growth in share for credit and debit cards, while Korea’s success came from strong growth in credit card and debit card (check card) usage. 10 21 KOREA 39 SINGAPORE JAPAN 12 30 BRAZIL 100 CHINA SPAIN 13 TRANSITIONING: China had by far the strongest score for Trajectory among the countries examined. Growth during this period can be attributed to rapid urbanization in that country, as well as strong government leadership for replacing cash with electronic payments. Other interesting scores in this category are South Africa and Poland. In Poland, a strong focus on acceptance growth appears to be having an impact, while in South Africa, financial inclusion initiatives appear to be moving more of that country’s population away from the cash habit. 19 MEXICO MALAYSIA 10 ITALY 12 GREECE 13 16 TAIWAN 53 SOUTH AFRICA 55 POLAND 19 THAILAND INDIA 11 RUSSIA 22 INDONESIA 23 51 KENYA 65 ARAB EMIRATES COLOMBIA 16 28 PERU NIGERIA EGYPT INCEPTION: The most interesting story in this group is Kenya, where innovative payments solutions are bringing new participants at all income levels into the electronic payments ecosystem. The United Arab Emirates also saw strong growth, as that country reaped the benefits of investments in the basics of payment infrastructure. 30 SAUDI ARABIA 5 100 16 UNITED KINGDOM UNITED STATES 80 14 CANADA AUSTRALIA 60 10 FRANCE SWEDEN 40 12 19 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 6. CALCULATING THE SCORE FOR READINESS The third indicator, Readiness, looks at factors found to be correlated to consumer cash usage, to provide a measure of the degree to which conditions exist for a move away from cash. The factors comprising the score for Readiness fall into four broad categories of nearly equal weighting: ACCESS TO FINANCIAL SERVICES Measures of the availability and affordability of financial services and whether people use bank accounts and electronic payment products. MERCHANT SCALE AND COMPETITION Measures indicating potential for uptake of new payment solutions by large scale merchants. Measures of intensity of local competition. MACRO-ECONOMIC AND CULTURAL FACTORS Measures of cultural and other macro-economic factors impacting preference for cash, such as ease of doing business and size of informal economy. TECHNOLOGY AND INFRASTRUCTURE Measures of access to and uptake of new technology as well as innovation. Also measures quality of infrastructure. The Readiness indicator score is an estimate of the degree to which the conditions are present for a move away from cash, based on experience in other markets. The results for Readiness are indexed across all countries to a scale of 1-100. 6 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 7. READINESS SCORES TYPICALLY CORRELATE POSITIVELY WITH SHARE SCORES WHILE EXCEPTIONS MERIT FURTHER INVESTIGATION The chart below shows the Readiness score for the 33 nations evaluated. The Readiness score is an estimate of the degree to which the conditions are present for a move away from cash, based on experience in other markets. 1 20 40 60 80 100 84 BELGIUM 74 FRANCE 91 CANADA UNITED KINGDOM 88 SWEDEN 89 87 AUSTRALIA 88 NETHERLANDS UNITED STATES 82 GERMANY 83 69 KOREA 80 SINGAPORE TIPPING POINT: Many of these countries have high Readiness but lower than expected cashless share, suggesting that other factors such as cultural norms may be influencing consumer payment choices. 75 JAPAN BRAZIL 43 CHINA 43 69 SPAIN 35 MEXICO 56 MALAYSIA 48 ITALY 41 GREECE 72 TAIWAN 52 POLAND 48 THAILAND 29 INDIA 27 RUSSIA 24 INDONESIA 30 KENYA 69 ARAB EMIRATES COLOMBIA 33 PERU 33 EGYPT INCEPTION: With strong scores for Trajectory and Readiness, our findings suggest that the United Arab Emirates and Saudi Arabia will continue to shift Share at a rapid pace, driven largely by government mandates to shift benefits payments and worker salaries to cashless solutions. Kenya’s score, considered alongside its rapid recent shift to cashless, suggests that innovation can trump traditional barriers to going cashless. 57 SAUDI ARABIA NIGERIA TRANSITIONING: Spain and China are standouts in this category. Spain’s score for Readiness suggests it should be doing better than it is now, while China’s score suggests that its recent successes have come in spite of lacking many of the typical pre-conditions for growth. There is also a number of countries whose Readiness scores would likely have been quite different if assessed five years ago. Taiwan is similar to Spain in that its Readiness for electronic payments seems higher than might be expected given its scores for Share and Trajectory. 54 SOUTH AFRICA 7 NEARLY CASHLESS: Nations in this category show strong scores across the board for Readiness. 21 19 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 8. THERE IS A TYPICAL JOURNEY TOWARD A MORE CASHLESS ECONOMY Improvements to the score for the Readiness indicator should cause a move away from cash, and growth in use of cashless solutions. This, in turn, should drive higher scores for the Trajectory indicator, as improvement to the factors that drive Readiness (i.e. infrastructure, financial inclusion, ease of doing business) should be creating a shift in payment behaviour. As the Trajectory score rises, it’s expected the share of cash would diminish and, in the case of this plot, the bubble representing share of cash to get smaller. 100 LARGER BUBBLE = GREATER SHARE OF CASH 90 = EARLY CASHLESS80% CONSUMER N SPEND BY VALUE IS CASHLESS = IPPING POINT60% CONSUMER T SPEND BY VALUE IS CASHLESS 80 = RANSITIONING40% CONSUMER T SPEND BY VALUE IS CASHLESS = NCEPTION40% CONSUMER SPEND I BY VALUE IS CASHLESS 70 As Readiness improves Share is shifting rapidly, driving high Trajectory scores 60 TRAJECTORY Lack of Readiness keeps Share and Trajectory Low 50 Trajectory decreases as Share of electronic nears 100% 40 30 20 10 0 0 10 20 30 40 50 60 70 80 90 100 READINESS NEARLY CASHLESS: Nations in this category show strong scores across the board for Readiness. TIPPING POINT: Many of these countries have high Readiness but lower than expected cashless share, suggesting that other factors such as cultural norms may be influencing consumer payment choices. TRANSITIONING: Spain and China are standouts in this category. Spain’s score for Readiness suggests it should be doing better than it is now, while China’s score suggests that its recent successes have come in spite of lacking many of the typical pre-conditions for growth. There is also a number of countries whose Readiness scores would likely have been quite different if assessed five years ago. Taiwan is similar to Spain in that its Readiness for electronic payments seems higher than might be expected given its scores for Share and Trajectory. INCEPTION: With strong scores for Trajectory and Readiness, our findings suggest that the United Arab Emirates and Saudi Arabia will continue to shift Share at a rapid pace, driven largely by government mandates to shift benefits payments and worker salaries to cashless solutions. Kenya’s score, considered alongside its rapid recent shift to cashless, suggests that innovation can trump traditional barriers to going cashless. 8 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 9. With study countries plotted in this manner, most countries fit into the traditional path for the journey to cashless, but there are notable exceptions. COUNTRY LEGEND Australia AUS Belgium BEL Brazil BRA Canada CAN China CHN Colombia COL Egypt EGY France FRA Germany DEU Greece GRE India IND Indonesia IDN Italy ITA Japan JPN Kenya KEN Korea KOR Malaysia MYS Mexico MEX Netherlands NLD Nigeria NER Peru PER Poland POL Russia RUS Saudi Arabia SAU Singapore SGP South Africa ZAF Spain ESP Sweden SWE Taiwan TWN Thailand THA United Arab Emirates ARE United Kingdom GBR United States of America USA LARGER BUBBLE = GREATER SHARE OF CASH 100 CHN 90 = EARLY CASHLESS80% CONSUMER N SPEND BY VALUE IS CASHLESS = IPPING POINT60% CONSUMER T SPEND BY VALUE IS CASHLESS 80 = RANSITIONING40% CONSUMER T SPEND BY VALUE IS CASHLESS = NCEPTION40% CONSUMER SPEND I BY VALUE IS CASHLESS 70 ARE 60 POL TRAJECTORY KEN 50 ZAF 40 SGP 30 BRA PER SAU IDN 20 EGY KOR RUS COL NER 10 THA MEX IND GRE ITA TWN JPN USA CAN GBR SWE ESP MYS NLD FRA DEU BEL AUS 0 0 10 20 30 40 50 60 70 80 90 100 READINESS 9 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 10. GOVERNMENTS CAN SPEED THE JOURNEY In plotting the actual data from the indicators, most nations appear to be following the expected three phase pattern. As scores for Readiness rise, so does share of electronic payments. However the highest Trajectory scores are for China and the United Arab Emirates, and particularly in the case of China, the rate of change is far faster than would be expected, given its Readiness scores. LARGER BUBBLE = GREATER SHARE OF CASH 100 CHN 90 = EARLY CASHLESS80% CONSUMER N SPEND BY VALUE IS CASHLESS GOVERNMENTS ACTIONS ARE ACCELERATING TRAJECTORY = IPPING POINT60% CONSUMER T SPEND BY VALUE IS CASHLESS 80 = RANSITIONING40% CONSUMER T SPEND BY VALUE IS CASHLESS = NCEPTION40% CONSUMER SPEND I BY VALUE IS CASHLESS 70 ARE 60 POL TRAJECTORY KEN 50 ZAF 40 SGP 30 BRA PER SAU KOR IDN 20 EGY RUS COL NER 10 THA MEX IND GRE ITA TWN JPN USA CAN GBR SWE ESP MYS NLD FRA DEU BEL AUS 0 0 10 20 30 40 50 60 70 80 90 100 READINESS In these countries and others, government leadership is driving a move to cashless consumer payments, providing focus and momentum for the cashless journey to overcome macroeconomic, structural and cultural barriers. 10 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 11. INNOVATION CAN CREATE SHORTCUTS ON THE JOURNEY Kenya provides a unique example of where an innovative payments solution available to Kenyans of all income levels has accelerated the cashless journey. LARGER BUBBLE = GREATER SHARE OF CASH 100 CHN 90 = EARLY CASHLESS80% CONSUMER N SPEND BY VALUE IS CASHLESS INNOVATION IS OVERCOMING LACK OF READINESS = IPPING POINT60% CONSUMER T SPEND BY VALUE IS CASHLESS 80 = RANSITIONING40% CONSUMER T SPEND BY VALUE IS CASHLESS = NCEPTION40% CONSUMER SPEND I BY VALUE IS CASHLESS 70 ARE 60 POL TRAJECTORY KEN 50 ZAF 40 SGP 30 BRA PER SAU IDN 20 EGY KOR RUS COL NER 10 THA MEX IND GRE ITA TWN JPN USA CAN GBR SWE ESP MYS NLD FRA DEU BEL AUS 0 0 10 20 30 40 50 60 70 80 90 100 READINESS M-Pesa, a remittance and payment scheme using mobile phones, has found broad uptake among Kenyans of all income levels. By enabling anyone with a mobile phone to pay, or send money electronically, M-Pesa has essentially removed many of the traditional barriers to going cashless, such as a buyer having a bank account and a seller having a land line connection to inter-bank networks. The Kenyan government explicitly allowed market forces to drive innovation and uptake of M-Pesa, and the results speak for themselves, with Kenya’s Trajectory score among the five highest of all countries examined, despite its Readiness score being well towards the lower end of the scale. 11 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 12. CONSUMERS PREFERENCES AND OTHER FACTORS CAN SLOW THE JOURNEY Many of the developed nations in the study use more cash than expected. Given their scores for the Readiness indicator, it’s expected to see less cash being used (higher cash share being indicated by smaller sized bubbles on the plot). With all the macro-economic prerequisites in place, why does so much cash persist? LARGER BUBBLE = GREATER SHARE OF CASH 100 90 = EARLY CASHLESS80% CONSUMER N SPEND BY VALUE IS CASHLESS = IPPING POINT60% CONSUMER T SPEND BY VALUE IS CASHLESS 80 = RANSITIONING40% CONSUMER T SPEND BY VALUE IS CASHLESS = NCEPTION40% CONSUMER SPEND I BY VALUE IS CASHLESS 70 60 TRAJECTORY 50 LESS CASH EXPECTED 40 30 20 TAIWAN 10 SPAIN JAPAN GERMANY 0 0 10 20 30 40 50 60 70 80 90 100 READINESS Consumer needs appear to play a role in Germany, Japan and Taiwan, where low rates of street crime mean little risk in carrying large amounts of cash. Extensive and inexpensive ATM networks, and slow growth of POS acceptance, particularly for debit, have likely also kept cash share high in these markets. Spain has been among the countries hardest hit by the financial crisis, and this has likely spurred growth in use of cash, as larger numbers of Spanish citizens work outside the formal economy. 12 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 13. CONCLUSIONS The burden of cash usage on society is substantial, as much as 1.5% of GDP, and heavy cash usage is also often an indicator of other economic problems. Electronic payments have made substantial inroads with consumers in numerous markets, but in most countries the cashless journey has only just begun. This Cashless Journey Study offers insights into the paths that 33 countries have followed on their journeys. The study highlights some of most important requirements for success, factors that can accelerate the cashless journey and some constraints. Many markets have made real progress on their journeys by establishing basic infrastructure over long periods of time. Affordable and broadly available financial products, a vibrant and competitive merchant market place, a transparent and productive business environment—all of these basics are strongly correlated with progress in the cashless journey. Australia has followed this path and is now nearly cashless. Brazil is another country putting the basics in place and reaping the benefits but they are less far along in their journey. Five years of rapid progress in Kenya and China have shown us that encouraging payment product innovation and strong government cash reduction leadership can dramatically accelerate the cashless journey. Some Tipping Point markets like Germany and Japan show us that, despite having the necessary infrastructure in place for decades, markets can plateau on their journey before consumers become nearly cashless. If specific consumer attitudes and behaviors towards cash usage are not well understood or accommodated, consumers may prevent the cashless journey’s completion. For additional insights, please visit insights.mastercard.com and mastercardadvisors.com. ©2013 MasterCard. All rights reserved. Proprietary and Confidential. Insights and recommendations are based on proprietary and third-party research, as well as MasterCard’s analysis and opinions, and are presented for your information only. 13 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 14. AUTHORS Hugh Thomas has worked as a consultant to the payments industry for more than 15 years, providing expertise in areas such as product and concept assessments, acquisition assessments and long term strategy development and planning. Prior to joining Advisors, Hugh led projects for other payment networks, and numerous issuing banks in North America and Europe. Hugh has also consulted extensively on technologies such as EIPP, SRM and supply chain finance. Hugh is a graduate of the University of Manitoba and resides in Toronto, Canada. Amit Jain is part of the Global Payments Strategy Knowledge Center in MasterCard Advisors. The Payments Strategy team works with MasterCard clients around the world to develop and implement successful strategies across their payments businesses. Amit is a seasoned professional with nearly 15 years experience in the industry including financial services, management consulting, venture capital and technology. A key focus of Mr. Jain’s career has been to work with senior executives on key strategic issues affecting their business. In his current role at MasterCard, Mr. Jain is responsible for coordinating the creation and distribution of thought leadership globally across the company. Mr. Jain has also led large global payment strategy projects including Global expansion strategy for MasterCard Bill Pay, Impact of Durbin and E-Commerce trends in Europe. Prior to MasterCard, Mr. Jain worked in a senior strategy role at Citi where he played a key part in the creation of the Enterprise Payments Business and driving relationships with emerging payment players like Apple and Google. Mr. Jain joined Citi from Booz Allen where he was an engagement manager in the strategy practice. Amit received an MBA from the Ross School of Business at University of Michigan, Ann Arbor and a BS (eng) from Indian Institute of Technology, Delhi. Michael Angus is Group Head, Payments Strategy. In this role, he leads the Global Payments Strategy Knowledge Center in MasterCard Advisors. His team works with MasterCard clients around the world to develop and implement successful strategies across their payments businesses. Michael has been a management consultant for over two decades and for the last 15 years he has focused on the financial services sector and the business of payments. He led regional strategy practices at Gemini Consulting and The Capital Markets Company and co-led the Global Payments Practice at Capgemini. Michael has spent half his consulting career based in Europe and half based in the U.S. He has helped senior bank executives improve their payments businesses at many of the top banks in the U.S., Europe, Asia and Latin America. He has worked with banks on every facet of the business of payments from helping a multi-national bank create, build and run its global wholesale payments line of business to establishing strategies and governance for new payments opportunities, including healthcare. Michael received an M.B.A. from the Amos Tuck School of Business. 14 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013
  • 15. CONTRIBUTORS Garry MacKinlay Ignacio Quian Martin Schmidt Marcos Peralta Fabrizio Burlando Thomas Kuncheria Pierre Burret John MacKinnon Joerg Ruehle Fiona Anderson Ted Iacobuzio Raul Padron Eric Schneider Anastasia Teologlou Andre Pimenta Giorgio Manoni Raul Escribano Vincenzo Bofise Bin Chen Dirk Ettlinger Pradeep Shekhawat Onur Kursun Steven Cheon Bolade Atitebi Mato Hoshino Anna Yip Andrea Zannier EXECUTIVE EDITORS Kevin Stanton Mark Barnett 15 ADVANCING INSIGHTS ADVANCING COMMERCE SEPTEMBER, 2013