The document presents research to shortlist product categories for brand extension of the ABSOLUT brand. It analyzed 8 categories across 5 cities in India through surveys of young adults. Based on category growth, contribution, and brand imagery fit, it shortlisted premium chocolates and male fragrances. Key drivers for the male fragrance category are the urban youth market with high discretionary spending and distinctive lifestyles. The research recommends focusing on these two categories for ABSOLUT brand extension with an expected 50% sales uplift over 5 years by targeting modern trade shoppers.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
Digital ethnography: The
next wave in understanding
the consumer experience
In the search for market insights, Tim Plowman and Davis Masten maintain that
the pathways to information should include PCs, cell phones,Webcams, global
positioning equipment, digital cameras, and a growing number of other technologies.
Structured creatively for self-reporting, passive observation, and participant
observation, these media can yield facts businesses can analyze to shape individual
and strategic design decisions.
China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affl uent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that refl ect
what it means to be modern in China.
IN THIS SUMMARY
Within the past 10 years, China has evolved from a third world country into one of the most economically powerful countries in the world, second only to the United States. With China’s government-backed development of industry and excellent trade balance, they are on the path to passing the U.S. and becoming the most powerful nation on earth. The United States’ continuous outsourcing of jobs, weakening industries, and consumer focused culture are crippling the country economically and increasing the need for imports from China, further boosting Chinese industry. In Chinamerica, Handel Jones outlines what China is doing to further itself as an economic powerhouse, and what America can do to further its economic future while maintaining positive trade balances.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/chinamerica
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
Digital ethnography: The
next wave in understanding
the consumer experience
In the search for market insights, Tim Plowman and Davis Masten maintain that
the pathways to information should include PCs, cell phones,Webcams, global
positioning equipment, digital cameras, and a growing number of other technologies.
Structured creatively for self-reporting, passive observation, and participant
observation, these media can yield facts businesses can analyze to shape individual
and strategic design decisions.
China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affl uent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that refl ect
what it means to be modern in China.
IN THIS SUMMARY
Within the past 10 years, China has evolved from a third world country into one of the most economically powerful countries in the world, second only to the United States. With China’s government-backed development of industry and excellent trade balance, they are on the path to passing the U.S. and becoming the most powerful nation on earth. The United States’ continuous outsourcing of jobs, weakening industries, and consumer focused culture are crippling the country economically and increasing the need for imports from China, further boosting Chinese industry. In Chinamerica, Handel Jones outlines what China is doing to further itself as an economic powerhouse, and what America can do to further its economic future while maintaining positive trade balances.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/chinamerica
Branding essentials: Understanding, building and developing powerful brandsBrainventures
Concepts, thoughts and thesis about branding offered at International Marketing Master of EAE Business of Barcelona. The session intends to define essentials and key ideas about branding
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Brand pitch of a model, unique brand: Red Letter Cosmetics, a cosmetics brand designed and specially formulated for Asian women. This file shows the third segment of a four segment pitch project including RL and its two top competitors: CoverGirl and Maybelline in the US and Chinese markets. This pitch includes information on:
- Brand value chain
- Brand equity management system, including BE charter, report and responsibility
- Brand equity measuring techniques
All aspects of the brand are the exclusive design and development of Erika Friedmeyer and Mariela Hilsaca.
ECR Europe Forum '05. Shopper. Case Study Champion L OrealECR Community
The latest update on 10 years’ experience with demand-side implementation, with special emphasis on shopper value, category growth, POS data management and excellence in execution through the power of collaboration at the store level. Four case studies take a fresh look at product development and introduction, efficient promotion, assortment and merchandising.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
2. OBJECTIVE SCOPE
Objective: To Markets : Kolkata, Mumbai,
Delhi NCR, Bangalore, Chennai
shortlist two
Target Group : Young adults in
product categories the age group of 21 - 40
Target base : 100 respondents
as a brand per city
extension for the (50% male, 50% female)
brand ABSOLUT
Information gathered on-
- Brand association
- Consumer acceptance
- Category prioritization
- Growth opportunities/drivers