In this deck, I share 9 digital trends everyone is talking about TODAY (emoji marketing, anyone)--and then 9 digital trends I think everyone should have their eyes on for the year ahead.
How to Optimize Your Webinar Strategy to Meet Your Marketing GoalsUberflip
Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?
By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.
Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
HubSpot Integration Lightning Talks - September 2016 Austin HubSpot User GroupJaxzenMarketing
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How to Optimize Your Webinar Strategy to Meet Your Marketing GoalsUberflip
Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?
By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.
Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
HubSpot Integration Lightning Talks - September 2016 Austin HubSpot User GroupJaxzenMarketing
One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. And we had the chance to hear from our community about different things people integrated into HubSpot to make their marketing amazing! This month, we had a lightning talk- style meetup where people shared about different services they've integrated into HubSpot to make their marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more!
Learn some of the most effective marketing best practices and techniques on how to get conversions on landing pages from the Austin HubSpot User Group & Jaxzen Marketing Strategies.
Thinking about new platforms in 2015? Virtual Reality, Google Glass or the next thing in wearable tech? I have 8 tips to get you started.
Tips and ideas direct from the designers and developers who work with the technology.
Enjoy,
Ryan Bousfield
Creative Director
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
Manage Up to Scale Up: Making the MarTech Business CaseUberflip
Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
Tips and tactics you can use to get more leads, save more time, and build your business with marketing technology (even with a non-technical background. Marketing automation made easy!
5 Copywriting Secrets, Backed by Psychology, That Tripled HubSpot Sales Revenue Scott Tousley
Get a behind-the-scenes peek at how HubSpot Sales tripled their revenue with copywriting and sales automation. You'll learn how Scott Tousley, Senior Marketer at HubSpot, leveraged psychological research to accelerate growth. You'll walk away with 5 copywriting frameworks to help you generate more leads, nurture leads into customers, and turn customers into promoters.
In this presentation, Arik talks about nine trends EVERYONE is talking about. Followed by 9 trends fewer people are talking about--but trends that may end up completely reshaping the PR and marketing industries.
Learn some of the most effective marketing best practices and techniques on how to get conversions on landing pages from the Austin HubSpot User Group & Jaxzen Marketing Strategies.
Thinking about new platforms in 2015? Virtual Reality, Google Glass or the next thing in wearable tech? I have 8 tips to get you started.
Tips and ideas direct from the designers and developers who work with the technology.
Enjoy,
Ryan Bousfield
Creative Director
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
Manage Up to Scale Up: Making the MarTech Business CaseUberflip
Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
Tips and tactics you can use to get more leads, save more time, and build your business with marketing technology (even with a non-technical background. Marketing automation made easy!
5 Copywriting Secrets, Backed by Psychology, That Tripled HubSpot Sales Revenue Scott Tousley
Get a behind-the-scenes peek at how HubSpot Sales tripled their revenue with copywriting and sales automation. You'll learn how Scott Tousley, Senior Marketer at HubSpot, leveraged psychological research to accelerate growth. You'll walk away with 5 copywriting frameworks to help you generate more leads, nurture leads into customers, and turn customers into promoters.
In this presentation, Arik talks about nine trends EVERYONE is talking about. Followed by 9 trends fewer people are talking about--but trends that may end up completely reshaping the PR and marketing industries.
Above the Code: Principles of Startup Communications : Enterprise greece - Co...Alan Weinkrantz
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
8 Social Media Trends to Watch for the Rest of 2019Arik Hanson
In this short presentation, Arik discusses 8 social media trends to watch for the rest of 2019 backed up with stats and case studies, and ideas on how to best take advantage of these trends in your day-to-day work.
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]HUB INSTITUTE
HUBFORUM Singapore is an invitation-only summit for digital marketing leaders from local and international companies. Over 300+ attendees and 15 top speakers had gathered last year to share insights, predictions of digital marketing and digital transformation.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Above The Code: 10 Principles of Startup CommunicationsAlan Weinkrantz
Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
[DevDay2019] Growth Hacking - How to double the benefits of your startup with...DevDay.org
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9 New Digital Trends Re-Shaping PR
1. ACH
9 New Digital Trends
Re-Shaping PR
Arik C. Hanson, ACH Communications
Aug. 11, 2015
FPRA
2. ACHACH
ABOUT ARIK
• 20 years agency, corporate;
#SoloPR since 2009;
@arikhanson
• Blogger, podcaster,
e-newsletter maker, board
member, event organizer
FPRA
3. ACHACH
9 Trends Everyone is Talking About
• Content marketing! Content marketing! Content
marketing!
• Instagram = so hot right now
• Facebook is now officially an advertising platform
• Mobile (for about the 9th year in a row)
• Podcasting = so hot right now
• EMOJIS are everywhere (even in news releases)
• Is Twitter dying? (Atlantic article)
• Digital brand magazines (just read Contently)
• Live social video is here—and is so freaking easy!
FPRA
13. ACHACH
What does this mean for you?
• Consider ALL the channels media are using to
distribute when pitching
• Are you packaging the content you’re pitching for
Snapchat, Instagram and Facebook?
• Consider using social networks to tell longer stories
(more on this in a moment).
FPRA
19. ACHACH
What does this mean for you?
• Focus on QUALITY over QUANTITY
• Advanced storytelling techniques (Google News
Lab)
• Go deep with your stories
FPRA
24. ACHACH
What does this mean for you?
• Consider how you can syndicate blog content.
• How can you use your organization’s “super
influencers” to reach more people?
• Don’t listen to the pundits.
FPRA
27. ACHACH
Is Instagram Zero really a possibility?
“Across more than 400 campaigns measured globally
with Nielsen Brand Effect, ad recall from sponsored
posts on Instagram was 2.8x higher than Nielsen’s
norms for online advertising.”
“Now, as we look to build on this momentum, we’re
focused on three key areas: Expanding ad offerings
to include action-oriented formats, enabling more
targeting capabilities, and making it easier for
businesses large and small to buy ads on
Instagram.”
* Source: Instagram
28. ACHACH
What does this mean for you?
• Don’t over-rely on social channels.
• Don’t over-rely on engagement metrics, either
(you may end up paying for ALL of them eventually)
FPRA
33. ACHACH
What does this mean for you?
• Resist “Shiny Object Syndrome”
• Experiment slowly with live social video—it will
evolve.
• Stay within brand guidelines—don’t dilute your
brand for the sake of staying “on trend.”
FPRA
41. ACHACH
What does this mean for you?
• New breaking news model: Earned + Owned + PAID
• Blog posts = the new news release?
• Re-evaluate how you and your clients “break news”
FPRA
52. ACHACH
64% - Value traditional PR skills when
hiring senior/junior talent
20% - Value digital skills when hiring
senior/junior talent.
Digital skills don’t rank in the top 5 for
skills sought for senior-level leaders.
FPRA
53. ACHACH
What does this mean for you?
• Senior-level? Take a leadership role with digital.
• Junior-level? Help senior folks get smarter.
• In the middle—help the TEAM make progress.
FPRA
54. ACHACH
9 Trends you SHOULD be Thinking About
FPRA
• The Bite-Sized News Feed
• The impending Contentapocalypse
• Is the corporate blog still content marketing’s
“home base?”
• Instagram Zero
• Is social video really the next big thing?
• Breaking news=redefined (again)
• The next gen of wearables/VR will impact
storytelling
•IoT *will* impact PR
• The ever-widening PR/social media skills gap
Snapchat: 100M daily active users. Most access the site multiple times per day
400 million snaps per day
30% of millennials use Snapchat
Percentage of Snapchat users under 25: 71%
Percentage of Snapchat users that are marketers: 1%
Anecdotally, according to sources, millions of impressions per day per publisher.
No links—all self contained.
Swipe to advance; press and hold to send to a friend
Publishers trying to reach millennials—because, as research suggests, they’re not big on paying for news. See quote below from a recent Niemen Labs report:
“I don’t think you should pay for news,” Eric, a 22-year-old Chicagoan, said. “That’s something everybody should be informed in. Like, you’re going to charge me for information that’s going on around the world?” And then there’s 19-year-old Sam from San Francisco: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
NowThis News has been publishing stories to IG for a few years now. One of the early adopters in terms of using IG to distribute news content.
They’re not THAT small either—152K followers (compared to177K for ABCNews)
Of course, now many media outlets have followed suit (although many of the local media up in MSP continue to use it for promo purposes)
http://contently.com/strategist/2015/06/23/instagram-journalism-the-new-content-trend-shaking-up-the-media-world/?utm_source=TCSdaily&utm_medium=email&utm_campaign=instagram_journalism
Instagram journalism—a number of reporters experimenting with this like Neil Shea, a freelance writer who writers for National Geographic and other pubs
Using outtakes from his trips/assignments and building entire stories around them.
Contributor to GQ, Rolling Stone and Harpers. Also: Virginia Quarterly Review.
Even a few outlets—Virginia Quarterly Review, for example
Hours of video uploaded to YouTube each day
Number of status updates on Facebook each day
Number of tweets per day
Number of Instagram photos uploaded per day
Plus, the loads of content brands are churning out are garbage. It’s either overly self-promotional, or locks on the “real time marketing” trends—like this content.
Who’s doing content right? I like Microsoft’s “Microsoft Stories” site.
Quality – posting less (Sleep Number)
Google News Lab: Public Data Explorer, Google News Archive
677K views
4K likes
640 comments
Would he have got that traction on his corp blog? And Dave Kerpen isn’t really even that big of an “influencer?” How many people have heard of him?
You saw this post last week,right? Hank Green basically destroyed FB’s video view metric in this Medium post.
2,355 recommended it
2,365 liked it
And 80 people commented on it (including a product manager from FB)
This is a personal example—a friend of mine from Minnesota; her FB posts sometimes swell over 700 words in length and she routinely gets 100s of comments on these posts—but I wonder if this could be a potential tactic for businesses, too?
Sleep Number example—employee profile/Behind the Job Title
Do FB posts REALLY have to be so short? Don’t listen to the experts—use what works for you (and experiment).
Organic reach on Facebook for brands: 2 years ago—16%; Today—2%
Twitter CFO quoted last year as saying changes to algorithm are coming—whether people want them or not.
Twitter user numbers have reached a plateau—yet content continues to swell.
Pressure under company to keep making money.
Prepare: More testing, Use paid options (Twitter cards, Facebook retargeting/CTAs)
Periscope users shared their livestreams on Twitter 1.5 million times from March through May 22 (1,510,709, to be exact)
Meerkat livestream URLs were shared on Twitter 1,521,424 times during the same period
According to data from Nuvi
For reference there woud be 15 BILLION tweets sent during the same two-month period.
Meerkat’s total brand awareness is at 9% and Periscope’s is only at 6%.
Brands are a little skittish—big risk; brand guidelines; anytime there’s live video involved
http://contently.com/strategist/2015/07/06/the-explosive-growth-of-online-video-in-5-charts/?utm_source=TCSdaily&utm_medium=email&utm_campaign=online_video_growth
HOWEVER, brands are using Periscope and Meerkat to connect with customers and give them behind-the-scenes looks.
Or, using it with contests to gin up awareness
Blog post – featured video; responded to comments actively; this was the de facto news release; they didn’t have a separate news release
614 comments
Merchadised and shared on Facebook – 1,700 likes, 1,000 shares, 800+ comments
Even shared on Instagtram using video of their CEO—which I haven’t seen any brand do to date, especially not a big brand like walmart
900 likes, 142 comments
Merchandised pieces of the infographic on Twitter—elongating the “shelf life” of the “release”
Even used paid search to “Break” the news—maybe the first time I’ve seen a company do this in a coordinated fashion
Also used paid Twitter support to make sure the message was distributed on the platform. Used to amplify.
https://www.youtube.com/watch?v=eq1dmuUXogQ
Mtn Dew using VR and Oculus Rift to give fans the experience of snowboarding or skateboarding with their favorite boarders (in Brooklyn in 2014 and at Vail a few weeks ago at US Snowboarding Champs)
Oladipo used Glass to document his NBA Draft experience. First-person storytelling—big opportunity for brands as the tech gets better in the years ahead (Glass was recently shelved—but most think they’ll be back)
And finally, a GREAT use of VR here from Victory Motorcyles using it at a trade show in CHI to allow people to ride a bike—many for the first time.
Nearly 300 people took Victory’s Oculus Rift drive through the desert
92% of them had never tried the technology before and 63% had never even heard of it.
A key stat: 75% of the participants had never ridden a Victory motorcycle.
Shel Holtz post – Netvibes
Using data to inform storytelling
You give us data—we give you additional value.
Smart coffee roaster. London-based Ikawa
Control roasting duration, temp, and airflow for the perfect cup of coffee. (careful though—it has a $1,000+ price tag!)
Data—how you like your coffee
Recommend beans/connect you to producers
Or what about the Fitbit Surge? Tracks your runs, your daily activity. You don’t think there are stories Fitbit can use from this aggregate data?
UK’s Chartered Institute of PR 2015 State of the Profession Study
Huge skills gap. Senior people simply don’t have the depth of skills needed—even though seemingly everyone agrees they are NEEDED and VALUED by execs.
Senior—start reading more; find a “digital mentor”; admit you don’t know it all
Junior—tread lightly, but look for ways to “coach up”, not just provide information (help them UNDERSTAND)
Middle—Pass along articles; suggest team attend certain events; play facilitator