Shopper Immersion Research uses in-home, in-store, and post-shopping interviews to provide insights into consumer attitudes and behaviors. They evaluate planograms, new shelf sets, and merchandising scenarios using eye tracking technology in labs across the US. The Meyer Research Center specializes in in-store consumer interviews and observation studies using mobile devices to understand shopping decisions in real time.

1. ■ Shopper Immersion Research - designed to provide highly- Visual and Emotional Technology (Eye Tracking)
detailed explorations of why and how consumers think and
behave. Our researchers become immersed in the subject’s Cost-Effective Method to Screen Packaging, Shelf Sets,
lives by meeting in their homes (pre-purchase), in the store
(during purchase) and after a shopping experience (post
POS and Advertisements
Conducting Research At Retail:
purchase). These studies help to reveal fundamental ■
■
Optimize Design
Optimize Message
There’s No Denial In The Aisle
changes in consumer attitudes, elicit emotional
perceptions to get to the “moment of truth” and provides all- ■ Optimize Graphic Appeal
pervading insights into how consumers’ thoughts and feelings ■ Optimize Emotional Engagement
sway behavior.
■ Evaluation of Plan-O-Gram Alternatives/New Shelf Sets/ New Standardized Eye Tracking labs in 12 Key US Markets Meyers Research Center
Merchandising Scenarios
■ Labs employ identified best practices in emotion and
Shopper
■ Buyers Conversations Research- to understand why neuroscience research and technological innovation to
shoppers are not buying selected categories in specific stores. optimize research
■ Eye Tracking Labs operate with global market leading eye
■ Integrated Research- combining sales and consumer survey tracking Hardware and Software
data to provide the who, what and why analysis that retailers ■ Labs utilize validated and efficient methods to enhance
are looking for. traditional research
Specialized State-Of-The -Art Technology
Advanced Mobile Technology (PDA Hand-Held Device)
We use new mobile computing technology and advanced
software for most of our data collection (enabling better
Analysis Platform
■ Eye Tracking- Movement of the eye, Gaze & Fixations to
decode an image
■ Reading Metrics- Gaze & Image recognition to determine
Reading patterns on text
Insight
Business
quality of data and speedier reporting):
■ Emotion Metrics- Pupil Dilation, Blink Rate Saccadic (rapid
■ Dynamic programming---you can have automatic skips, eye movements), plus five other eye behaviors to model
routing, piping, rotation emotions arousal, the unconscious impact of an image
■ Nightly Transmission---better field management and
oversight Other Technology
■ Para Data Collection---quality control and validation
Unit
■ Barcode Scanning--- for accuracy Video (to enhance shopper insights)
Online (for follow up or stand-alone studies)
Advanced Mobile Technology (Smart Phone) Virtual Shopping (simulate the in-store experience)
We use smart phones to engage consumers in a whole new
way, not only for traditional information gathering, but also ‘on Meyer Research Center
the-go’ and ‘in the moment’ research that meets the unmet 58 West 40th Street
needs of almost every researcher and every industry. New York, NY 10018 Exploring Research Industry
■ Eliminate recall Trends and State-Of-The-Art
212.391.0166 Ext. 112
■ Gather information at point of: decision/experience/ www.meyersresearch.wordpress.com In-store Interviewing Techniques
consumption www.meyersresearch.com
■ Enrich the data: associate information with photos and GPS Find us on Facebook and Follow us on
LinkedIn & Twitter @MRCInStore
■ Understand consumers over time (diaries or ethnographies)
■ Recognize that engaging with people in the way they want to
be engaged is a means to getting closer to their behaviors,
attitudes-mobile is the place of choice for many Americans.

2. Consumers Do Not Shop In A Focus Group, Shelf Plan-O-Gram And Shop-Ability Issues We offer proprietary Syndicated Research which provides
So Where Do Manufacturers Find Real World a wealth of channel specific shopper insights at the
Information For their Brands? As retailers look for the best in their stores and SKU fraction of the cost of a custom study. The 2010
rationalization becomes a major issue in many categories, Convenience Store Shopper Close-Up Study is currently
When it comes to research “retail issues”, manufactures understanding consumer perceptions toward a chain’s available. Later this year, we will be fielding wave
are quickly learning that one place consumers do not current shelf plan-o-gram (or a manufactures’s new five of the Dollar Store Shopper Close-Up Study, as well
shop is in focus groups. In fact, brand marketers have proposed plan-o-gram) is of paramount importance. as the inaugural wave of the Warehouse Club Shopper
recognized that some of the more standard methodologies Close-Up Study.
utilized by researchers, such as diary panels and These day’s, manufactures are providing their retail partners
telephone or mall interviewing, do not accurately with the key insight necessary for a “win win” evaluation Other Syndicated Products:
represent how consumers interact with the retail of shelving alternatives by combining controlled store Drug Store Shopper Close-Up
environment. test (Did we increase category and brand sales?) with Cross Channel Shopper Close-Up
in-store consumer interviewing programs (To what degree
That is why, consumer in-store intercept interviewing has do category shoppers approve of the changes that have Evaluate Account-Specific Merchandising Strategies
become the research methodology recognized as the been made?).
standard for addressing questions associated with a How do retailers stand out in the crowded competitive
variety of retail situations. What better way to understand Test New Packaging, Products, or Promotions market?
consumer purchase decisions and shopper attitudes than
in a “real world” setting. Retail chain buyers are faced with a plethora of marketing New merchandising strategies such as aisle architecture,
and product alternatives from manufactures on a daily basis. store-within-a-store formats and interactive displays are
MRC Purchase Observation Studies™ are designed to Many progressive manufactures understand that fact-based being created to enhance the overall image of chains.
intercept consumers “in the act” immediately following quantitative research can provide an edge that allows the
the moment of product selection. This in-aisle intercept manufacturers new product or merchandising strategy to Evaluate Retail Concepts In A Real-Life Environment
methodology will allow you to delve into consumer stand out in a competitive arena.
behaviors while the purchase decision is still fresh in the A recent MRC client was faced with a variety of options for
shopper’s mind and at the same time bypass many of the Evaluate New Products Quickly a new product concept and needed to pinpoint the best
problems associated with other research methodologies. offering. Interviewing consumers at the point-of-sale,
A major brand manufacturer was recently faced with a tough immediately following a category purchase, would provide
How Can Manufacturers Successfully Utilize decision about the packaging of a new product. Two options the most accurate scenario for capturing “real-life” attitudes.
MRC’s In-Store Interviewing Methodology? were being considered and the company wanted a “real-life”
in-store measure of which was the best, prior to making a Today more than ever, with category management, trade
Category Management major monetary commitment to a new packaging facility. marketing and account specific initiatives, manufacturers
Unfortunately, the need for an immediate decision did not and retailers are working together more closely to take
Whether you are looking to supply account-specific or leave enough time for a classic test market. responsibility for all aspects of a product category including
channel-general information, understanding consumer pricing, promotion, shelf management and product
purchase decision behavior is a critical area of today’s Meyers Research Center contacted an appropriate retail assortment.
manufacturer-retailer relationship. account, within two weeks was able to stock each product
alternative in a matched panel of stores and interviewing Knowledge From Research To Improve Your Business
Consumer in-store intercept interviewing programs are buyers at the point-of-sale on a wide variety of packaging
being conducted as part of category management initiatives attributes. Meyers Research Center provides Shopper Insight for
to understand impulse versus planned purchasing, brand planning, shelf strategy, new product development
switching behavior and purchase decision Syndicated Research Services and retail account penetration. Our areas of expertise
hierarchies (decision-trees) and how they may differ by include:
class-of-trade or by individual retail account. Manufactures of new products and promotions are often
This methodology provides the answers by integrating faced with the issue of understanding their “source of ■ Purchaser Decision Behavior Research- incorporating
observed behaviors, consumer responses and elements business”. Syndicated is a cost-effective research in-store observations and interviews to understand shopper
of the store environments to provide “real world” consumer alternative, designed to collect large amounts of primary behavior and how shoppers think at the point of purchase.
insights. information on a shared cost basis.
■ Consumer Decision Tree Research- a proprietary product
segment methodology based on shopper needs which
provide insights into developing more effective marketing
and merchandising strategies.