SlideShare a Scribd company logo
ABLE Logo Redesign
Project
Presented by: Cameka Jackman
Meeting Objectives
2
Vendor
Research
Design
Brief
Brainstorming & Design
Execution
Revision
&
Approval
Delivery
 Select Final Designer
 Conceptualize Ideas and Make Decision on Design Direction
VendorResearch
• Creative Services Department- HOLA used them and spent a couple thousand dollars.
• Electro Creative Workshop- Samantha Youngman
• 99 designs.com
3
• Have an objective you are trying to meet. Does it reflect strategy, vision, growth,
inspiration etc.? Essentially what are the success criteria?
• Provide no more than 3 options for a broader vote. Ideally in a consumer survey
environment people tend to become overwhelmed with choice.
• Having an internal LOGO competition with voting for whoever could come up with the
best one.
• Ask for a large version, a small signature version. May want to request some high
resolution images as well as an image with no background so that it can be used in
numerous design applications
• Relaunch during Black History Month. HOLA relaunched in 2016 during National
Heritage Month (from LEAD).
Logo Recommendations
Thanks
Erica &
Fareed!
Mood Board & Design Idealism
4
• Represents a diverse range of African American backgrounds
• Symbolizes our vision and mission
• Easy to identify
• Versatile
5
Designer # 1
• CapturedColorSchemeWell
• NotsureifLogoisSymbolicenough
6
Designer # 2
• VersatileLogo
• Didn’tfollowcolorscheme
7
Designer # 3
• ColorSchemeisverytraditional
• NotsureifLogoislegibleenough
8
Designer # 4
• Bold&ModernDesign
• Didn’tsticktotraditional RBG
colorScheme
9
Honorable Mentions
• PrimaryColorsPopinthisDesign
• Building blocksintheletter“B”couldbeusedinanotherdesign
Next Steps
10
Design Brief
Vendor
Research
Brainstorming
& Design
Execution
Revisions &
Approval
Delivery
 Select Final Designer
 Conceptualize Ideas and Make Decision on Design Direction
 Review Revisions
 Send Top 3 Designs to Broader ABLE Audience
 Gain Approvals
 Deliver Logo

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Able logo Re-design

  • 2. Meeting Objectives 2 Vendor Research Design Brief Brainstorming & Design Execution Revision & Approval Delivery  Select Final Designer  Conceptualize Ideas and Make Decision on Design Direction
  • 3. VendorResearch • Creative Services Department- HOLA used them and spent a couple thousand dollars. • Electro Creative Workshop- Samantha Youngman • 99 designs.com 3 • Have an objective you are trying to meet. Does it reflect strategy, vision, growth, inspiration etc.? Essentially what are the success criteria? • Provide no more than 3 options for a broader vote. Ideally in a consumer survey environment people tend to become overwhelmed with choice. • Having an internal LOGO competition with voting for whoever could come up with the best one. • Ask for a large version, a small signature version. May want to request some high resolution images as well as an image with no background so that it can be used in numerous design applications • Relaunch during Black History Month. HOLA relaunched in 2016 during National Heritage Month (from LEAD). Logo Recommendations Thanks Erica & Fareed!
  • 4. Mood Board & Design Idealism 4 • Represents a diverse range of African American backgrounds • Symbolizes our vision and mission • Easy to identify • Versatile
  • 5. 5 Designer # 1 • CapturedColorSchemeWell • NotsureifLogoisSymbolicenough
  • 6. 6 Designer # 2 • VersatileLogo • Didn’tfollowcolorscheme
  • 7. 7 Designer # 3 • ColorSchemeisverytraditional • NotsureifLogoislegibleenough
  • 8. 8 Designer # 4 • Bold&ModernDesign • Didn’tsticktotraditional RBG colorScheme
  • 9. 9 Honorable Mentions • PrimaryColorsPopinthisDesign • Building blocksintheletter“B”couldbeusedinanotherdesign
  • 10. Next Steps 10 Design Brief Vendor Research Brainstorming & Design Execution Revisions & Approval Delivery  Select Final Designer  Conceptualize Ideas and Make Decision on Design Direction  Review Revisions  Send Top 3 Designs to Broader ABLE Audience  Gain Approvals  Deliver Logo