Recommended
More Related Content
Similar to Abhinav Pachpor College SIP presentation - 2.pptx
Similar to Abhinav Pachpor College SIP presentation - 2.pptx (20)
Recently uploaded
Recently uploaded (20)
Abhinav Pachpor College SIP presentation - 2.pptx
- 1. Topic : INFLUENCER MARKETING AND COMPARING OUTCOME OF DIFFERENT CATEGORY INFLUENCERS Project Guide: S. A. Undre Submitted By - Abhinav Pachpor Roll no - 73
- 2. Introduction Why Influencer Marketing Beginning of the Influencer Marketing Types Of Influencers: Basis Number of Followers Types Of Influencers : Kind of followers and Content they create Company Details EuroKids Campaign Details Data : For All the influencers, basis which of the influencer was finalised Data : Location wise followership as the campaign was for Tamilnadu and chennai Vidya- Aarambham Campaign : Outcome Conclusion Contents
- 3. Definition : Influencer marketing Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services. The starting point of any Influencer Marketing campaign is ● Visibility, Branding, Positioning, Traffic, Conversion, and Brand loyalty. ● While making sure the above, understanding the requirements of the client and delivering on time through effective communication within a short span of time. Introduction
- 4. Objective
- 6. Beginning of the Influencer Marketing Influencer marketing has a much richer history than many people realize. The earliest evidence of influencer marketing as a strategy date back to 105 BCE 1905: Fatty Arbuckle and Murad Cigarettes 1931: Santa promotes Coca-Cola. 1950: The era of the Marlboro Man
- 7. Types Of Influencers : Basis Number of Followers
- 8. Types Of Influencers : Kind of followers and Content they create Mom Influencer Financial literacy. Services Influencer Chef/ Cooking Influencer Health And Wellness Travel and Tourism Influencers Gym Influencers Product Reviewers It is recommended for influencers to create an influence around one niche but it depends on influencer, how they choose their niche that's a single individual can fall under multiple categories as well.
- 10. Founders : www.qoruz.com CEO : BHUVANESWAR PRAANESH CTO : BALASUBRAMANIAN PRABAKARAN
- 11. Screenshot : Qoruz Influencer Information Dashboard X Amitabh Bachchan
- 12. CAMPAIGN Anita Chandhoke BOI RJ Sindhu Radio Mirchi RJ, Chennai Nikita Kothari BOI
- 15. Data : For All the influencers, basis which of the influencer was finalised
- 16. Data : Location wise followership as the campaign was for Tamilnadu and chennai
- 17. More Details About the campaign Number of Influencers – 5 Special requirement – Influencers with kids of the age 2.5 years and below (Who have been a part of their Insta account feed) Campaign Live date – Before Dussehra Deliverables – Reels and Stories + Visit to the Euro kids Centre In Tamilnadu
- 18. Vidya- Aarambham ● It is a Hindu tradition. ● Introduces young children to the world of knowledge, letters, and the process of learning. ● This ceremony can be performed for a child between the age of 2-5 years. This ritual is usually conducted on the last day of Navratri, i.e., on Vijayadasami day ● Mainly performed in Tamilnadu and Kerala where children are formally introduced to learning music, dance, languages, and other folk arts.
- 22. CONCLUSION As a part of our project work, I got an opportunity to spend a period of ninety days at Datrux Systems Pvt Ltd. It helped me to analyze the working of the organization which helped us to convert our theoretical knowledge into practice. The present study is an earnest attempt to determine the effects of influencer marketing and individual influencers on the audience. It is indeed necessary for any training organization to understand the need of Learners’ choices and fulfill them before they enrolled in any course. www.qoruz.com is a leading name in the influencer marketing industry and on the top of the influencer marketing tools industry in India. They offer a product that is as of now not challenged by any player in the industry and also the organization developing itself as an influencer marketing agency. All these activities of the company are backed by the toll created by the organization, solely created to influence better.
- 24. Thank You Feel free to ask question