Addressing a research question with methodology and highlighting relative advantages and dis-advantages.

1. WHAT TYPES OF CHANGES ARE
NECESSARY FOR ABC INTERNATIONAL
TO STAY COMPETITIVE IN THE
SHIFTING MARKETPLACE?
Research Question
By
V.V.L.N. Sastry, Sarah Burke, Shanti Limbu, & Elizabeth Budney
RKC &York St. John University

2. OBJECTIVES OF STUDY
Main Objective
• Understanding the changes happening across the industry and suggest a
strategic solution to ABC International
Sub-Objectives
• To meet the main objective, conduct a strategic analysis of ABC International
• Frame the future (business) strategy for ABC International
• Report back to company with findings and recommendations

3. PROPOSED METHODOLOGY
MIXED METHODS
SURVEY AND INTERVIEWS
Anonymous surveys of customers n=100
• Satisfaction of ABC International services
• Perception of services
• Service gaps by ABC International
• Services required in the future
• Open-ended opportunity to list any other
thoughts
Interviews with senior leadership team
including CEO n=10
• Present key findings
• Verifying if leadership and customer
feedback aligns
• Engagement in change management process
Strategic Analysis Comprises
• SWOT analysis
• Internal assessment
• Porter’s 5 forces analysis
• Market analysis
• Ansoff Matrix
• Competitor analysis
• PESTEL Analysis
• Holistic ecological approach

4. ADVANTAGES AND LIMITATIONS
• Advantages
• Assessing leadership, customer and
competitors
• Mixed methods
• Flexible
• Company support providing access
• Established theories leading to evidence-
based recommendations
• Limitations
• Time lengths to complete
• Data reliability
• Cross-culture communication due to
International context