The Australian Broadcasting Corporation (ABC) contracted 2ergo to develop its mobile site and applications to extend its audience reach on mobile devices. 2ergo created a mobile content management system to deliver an integrated mobile site and applications for iPhone, Android, BlackBerry and Java platforms. The ABC mobile site received over 2.2 million page views in its first year and the iPhone app was the top free app in the iTunes store in its first week with over 140,000 downloads in four months.

1. The Australian Broadcasting
Corporation (ABC) Uses
Mobile Site and Applications
to Engage Audiences Whilst
on the Move
The Challenge
The Australian Broadcasting Corporation (ABC) is an Australian public broadcaster
which provides television, radio and digital online services. It is funded by the
Australian Federal Government and received AU$ 858 million in 2009.
The ABC needed technical expertise to launch its new mobile services portfolio,
aimed at extending audience reach within the mobile space. It was also essential
that the mobile site and applications loaded quickly and provided a seamless user
experience to its customers.
The ABC needed the advice of a global mobile services provider with the scale
and knowledge to produce a content-rich mobile service for a large audience.
It therefore contracted 2ergo to develop ABC Mobile (mSite and selected
applications for iPhone, Android, BlackBerry and Java based platforms).
The Solution
2ergo deployed its mobile site creation and content management system (CMS) to
deliver a fully integrated location-based mobile site along with Apple iPhone, Java
and Android applications for the ABC. Page designs and layouts produced by the
ABC were ingested into the system along with ABC content feeds.

2. Images used on ABC News stories can now be
repurposed on the move by the CMS, to eight
different mobile handset profiles, giving audiences
up-to-the-minute information whilst out and about.
Rich analytics reports are also provided, equipping the
ABC with information regarding audience usage and
behaviour across the different properties.
‘Android/Java App’
The Results
ABC Mobile (m.abc.net.au) received 2.2 million
page views from December 2008 to June 2009.
The ABC iPhone app registered over 140,000
downloads in its first four months of distribution,
and ranked number one Top Free App in the iTunes
App Store in its first week of release.
“The ABC is already a leading provider ‘iPhone App’
of digital media content in Australia.
The ABC Mobile suite provides another
way for Australians to access reliable,
quality content wherever and whenever
they choose,”
Chris Winter, Manager, New Services at the ABC
‘mSite’
Call +61 (0) 2 9211 5286 Email info@2ergo.com
Web www.2ergo.com Mobile Web 2ergo.mobi
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