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Video Games & ABA
Jacob Esparza
Making Friends Inc.

Thursday, October 3, 13
Hi, I’m Jacob Esparza
CEO & Co-Founder,
Making Friends Inc.
@jacobespa
@MakingFriendsSF

Thursday, October 3, 13
Video Games History

Education
Interactions
Content
Controls

Today

Thursday, October 3, 13
Can Video Games Complement Care?
Video Games

4

1

Therapy

Social Skills Groups

3

2

School

Thursday, October 3, 13
Video Games & ABA Share
the Same Principles

Clear Goals
Visual Support
Reward-Based
Measurable Outcomes

Thursday, October 3, 13
Technology Advantages
Availability

Data

Engagement

Distribution
Device Deployment
Iteration Cycles

Richer
More Objective
Faster Collection

Interests + Learning
Consistent
Safe Environment

Thursday, October 3, 13
Design Requirements
“We want to create a solution, not a game”
Solutions need data
Data requires interactions
Interactions require engagement

Thursday, October 3, 13
Learning Requirements
Real-World Scenarios
Incorporate ABA
Large Volume of Content
Use Gaming Mechanics
Fun & Engaging
Avoid Addiction & Prompt Dependency

Thursday, October 3, 13
How Do We Engage Kids on the Spectrum?
Diverse Range of Users
• Behavioral Differences
• Speech & Language
• Sensory Needs
Adaptive Learning

Thursday, October 3, 13
Early Adopter Customer Persona
Noah

Behaviors

make friends”
• Obsessed with Pixar films
• Loves mobile apps

Youtube, Angry Birds, etc.
• 8/10 can’t interpret
conversations with others

• “I don’t know how to

Demographics

• 8 years old, 3rd grader
• Level 2 autism diagnosis
• 2nd grade+ reading level
• 20 hours/week therapy

Thursday, October 3, 13

• 3 hrs/day playing apps:

Needs & Goals

• Wants friends
• Anxious with new people
• Needs to avoid being
socially left behind
Product Overview

Gameplay
Mode

Comprehension
Mode

Navigate conversations to
play games with friends
(Non-Player Characters)

Practice a skill or
behavior in multiple
scenarios

Thursday, October 3, 13
Navigation
• Role-Playing: touch
to move & interact

Thursday, October 3, 13
Conversations
• Verbal Responses
• Physical Responses:

Orientation, Gestures
Emotional & Facial
Expressions

Thursday, October 3, 13
Mini-Games
• Arcade Gameplay
• Highly Interactive
• Common Playground
Your turn!

Thursday, October 3, 13

Games & Rules
• Motor Skills
ABA Techniques
Video Modeling (animated
characters)
Chaining
Positive Reinforcement
Providing Choices
Priming
Visual Support
Verbal Prompting
Visual Prompting

Thursday, October 3, 13
Skills & Behaviors
Social Initiation
Sharing
Taking Turns
Waiting Patiently
Asking Peers Questions
And More

Thursday, October 3, 13
How To Make Learning Adaptive
User-Interface

Copy, Layout, button(s),
colors, patterns, shapes

User Interactions

Gestures, reaction times

Animation

Speed, number of objects
moving, frequency, order

Sound

Language, tone/pitch, volume

Thursday, October 3, 13
How To Make Learning Adaptive
User-Interface

Copy, Layout, button(s),
colors, patterns, shapes

User Interactions

Gestures, reaction times

Animation

Speed, number of objects
moving, frequency, order

Sound

Language, tone/pitch, volume

Thursday, October 3, 13
Future
Bio-Feedback
EEG
Eye-Tracking
Heart Rate
Galvanic Skin Response
Game Controls
Natural Language Processing
Body Language Modeling

Thursday, October 3, 13
Big Opportunity
Adaptive Educational Gaming
That Teaches Social Skills

Data Insights to Help Assess
Differences and Inform Care

Innovate on ABA Learning
Models for Digital Delivery

Thursday, October 3, 13
Thank You!
Jacob Esparza
CEO & Co-Founder,
Making Friends Inc.

jacob@makingfriendsapp.com
@jacobespa

Thursday, October 3, 13

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Video Games & Applied Behavioral Analysis (ABA): Making Friends Park

  • 1. Video Games & ABA Jacob Esparza Making Friends Inc. Thursday, October 3, 13
  • 2. Hi, I’m Jacob Esparza CEO & Co-Founder, Making Friends Inc. @jacobespa @MakingFriendsSF Thursday, October 3, 13
  • 4. Can Video Games Complement Care? Video Games 4 1 Therapy Social Skills Groups 3 2 School Thursday, October 3, 13
  • 5. Video Games & ABA Share the Same Principles Clear Goals Visual Support Reward-Based Measurable Outcomes Thursday, October 3, 13
  • 6. Technology Advantages Availability Data Engagement Distribution Device Deployment Iteration Cycles Richer More Objective Faster Collection Interests + Learning Consistent Safe Environment Thursday, October 3, 13
  • 7. Design Requirements “We want to create a solution, not a game” Solutions need data Data requires interactions Interactions require engagement Thursday, October 3, 13
  • 8. Learning Requirements Real-World Scenarios Incorporate ABA Large Volume of Content Use Gaming Mechanics Fun & Engaging Avoid Addiction & Prompt Dependency Thursday, October 3, 13
  • 9. How Do We Engage Kids on the Spectrum? Diverse Range of Users • Behavioral Differences • Speech & Language • Sensory Needs Adaptive Learning Thursday, October 3, 13
  • 10. Early Adopter Customer Persona Noah Behaviors make friends” • Obsessed with Pixar films • Loves mobile apps Youtube, Angry Birds, etc. • 8/10 can’t interpret conversations with others • “I don’t know how to Demographics • 8 years old, 3rd grader • Level 2 autism diagnosis • 2nd grade+ reading level • 20 hours/week therapy Thursday, October 3, 13 • 3 hrs/day playing apps: Needs & Goals • Wants friends • Anxious with new people • Needs to avoid being socially left behind
  • 11. Product Overview Gameplay Mode Comprehension Mode Navigate conversations to play games with friends (Non-Player Characters) Practice a skill or behavior in multiple scenarios Thursday, October 3, 13
  • 12. Navigation • Role-Playing: touch to move & interact Thursday, October 3, 13
  • 13. Conversations • Verbal Responses • Physical Responses: Orientation, Gestures Emotional & Facial Expressions Thursday, October 3, 13
  • 14. Mini-Games • Arcade Gameplay • Highly Interactive • Common Playground Your turn! Thursday, October 3, 13 Games & Rules • Motor Skills
  • 15. ABA Techniques Video Modeling (animated characters) Chaining Positive Reinforcement Providing Choices Priming Visual Support Verbal Prompting Visual Prompting Thursday, October 3, 13
  • 16. Skills & Behaviors Social Initiation Sharing Taking Turns Waiting Patiently Asking Peers Questions And More Thursday, October 3, 13
  • 17. How To Make Learning Adaptive User-Interface Copy, Layout, button(s), colors, patterns, shapes User Interactions Gestures, reaction times Animation Speed, number of objects moving, frequency, order Sound Language, tone/pitch, volume Thursday, October 3, 13
  • 18. How To Make Learning Adaptive User-Interface Copy, Layout, button(s), colors, patterns, shapes User Interactions Gestures, reaction times Animation Speed, number of objects moving, frequency, order Sound Language, tone/pitch, volume Thursday, October 3, 13
  • 19. Future Bio-Feedback EEG Eye-Tracking Heart Rate Galvanic Skin Response Game Controls Natural Language Processing Body Language Modeling Thursday, October 3, 13
  • 20. Big Opportunity Adaptive Educational Gaming That Teaches Social Skills Data Insights to Help Assess Differences and Inform Care Innovate on ABA Learning Models for Digital Delivery Thursday, October 3, 13
  • 21. Thank You! Jacob Esparza CEO & Co-Founder, Making Friends Inc. jacob@makingfriendsapp.com @jacobespa Thursday, October 3, 13